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The following is an exclusive guest contributed post from  Lance Johnson, Vice President, North America, Vserv.mobi. ‘Emerging markets’ continue to establish their position as the growth driver that holds the key to connecting the next billion mobile Internet users. Mobile adoption in the emerging world is happening at a blistering pace and the sheer scale

HBL

There are two fundamental emotions that every marketer has come to rely upon: experience and perception. Every advertiser aims to create an engaging experience for the consumer and influence his/her perception, thereby inducing a call to action. For this, he must engage his audience with the true touch and feel of his product at a

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You’re browsing the web and you see a retargeted web banner from eBay for a pair of shoes. You were on the fence before, but…those shoes really are nice. OK. You decide to buy. You click on the banner with credit card in hand and it takes you to — the eBay homepage? That would never

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Vserv.mobi has inked a joint partnership with Microsoft Devices in Vietnam. Through this partnership, DivMob, a Vietnam-based mobile game developer and the inventor of Ninja Revenge, is to merchandise its Android games on the Nokia X platform globally. In the joint partnership, Microsoft Devices and Vserv.mobi will both invest to engage DivMob to develop and

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Mobile ad exchange Vserv.mobi has made a series of senior appointments across the Southeast Asia region, including Philippines, Thailand, Indonesia and Malaysia. The company says these appointments has been made to strengthen its expansion plans in these regions and they will form the core leadership team for the region. Vserv also notes these appointments will contribute to

business-times

SOFTWARE makers and advertisers must figure out how to better work with mobile carriers, or they will lose out fast in emerging markets, warned Dippak Khurana, chief executive and co-founder of Vserv in an exclusive interview with Singapore Business Times.

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Exploring the themes of ‘design, develop, and distribute’, Google I/O 2014, the tech major’s annual technology conference, promises to be replete with new product ideas and interactive experiences. Since the I/O 2013 meet, the digital juggernaut has acquired almost 25 cutting-edge technology companies. So, one can expect some interesting updates as part of Google’s roadmap

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In a bid to generate support for its new Android fork Nokia X, Microsoft has linked up with advertising exchange platform Vserv.mobi to launch a new developer competition for the OS. “Through this collaboration, we will continue to work with Microsoft to promote and energise the innovation efforts of the mobile developer ecosystem through our comprehensive global app monetisation

download-4-268x56

Over the years, many theories have been presented around how mobile should form an intrinsic part of a holistic marketing exercise. Some of the largest advertisers have spoken on the importance of mobile but very few have invested in exploring the medium as a marketing tool to connect with a mass audience. One of the

WP-Central-160x160

Vserv.mobi, the global mobile advertising exchange, has shared an interesting infographic that puts together the milestones and elements of the journey of Windows Phone platform across the globe. The company has been helping Windows Phone developers monetize across emerging markets and the number of requests on the exchange, especially for the Windows platform, grew by 18.2X last

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Sep 4, 2014What Every Marketer Needs To Know About Mobile Advertising in Emerging Markets

The following is an exclusive guest contributed post from  Lance Johnson, Vice President, North America, Vserv.mobi. ‘Emerging markets’ continue to establish their position as the growth driver that holds the key to connecting the next billion mobile Internet users. Mobile adoption in the emerging world is happening at a blistering pace and the sheer scale

Read More
HBL

Aug 8, 2014Mobile Ads That Engage You

There are two fundamental emotions that every marketer has come to rely upon: experience and perception. Every advertiser aims to create an engaging experience for the consumer and influence his/her perception, thereby inducing a call to action. For this, he must engage his audience with the true touch and feel of his product at a

Read More
AdExchanger_Logo1-270x97

Jul 31, 2014If You Don’t Care About Deep-Linking, You Probably Don’t Care About Making Money

You’re browsing the web and you see a retargeted web banner from eBay for a pair of shoes. You were on the fence before, but…those shoes really are nice. OK. You decide to buy. You click on the banner with credit card in hand and it takes you to — the eBay homepage? That would never

Read More
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Jul 16, 2014Vserv.mobi inks new deal with Microsoft Devices

Vserv.mobi has inked a joint partnership with Microsoft Devices in Vietnam. Through this partnership, DivMob, a Vietnam-based mobile game developer and the inventor of Ninja Revenge, is to merchandise its Android games on the Nokia X platform globally. In the joint partnership, Microsoft Devices and Vserv.mobi will both invest to engage DivMob to develop and

Read More
logo-medianama

Jul 11, 2014Vserv makes 5 new senior appointments for its Southeast Asia team

Mobile ad exchange Vserv.mobi has made a series of senior appointments across the Southeast Asia region, including Philippines, Thailand, Indonesia and Malaysia. The company says these appointments has been made to strengthen its expansion plans in these regions and they will form the core leadership team for the region. Vserv also notes these appointments will contribute to

Read More
business-times

Jul 1, 2014The Mobile Race in Developing Markets

SOFTWARE makers and advertisers must figure out how to better work with mobile carriers, or they will lose out fast in emerging markets, warned Dippak Khurana, chief executive and co-founder of Vserv in an exclusive interview with Singapore Business Times.

Read More
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Jun 24, 2014A Peek Into Google’s Geekdom: Google I/O 2014

Exploring the themes of ‘design, develop, and distribute’, Google I/O 2014, the tech major’s annual technology conference, promises to be replete with new product ideas and interactive experiences. Since the I/O 2013 meet, the digital juggernaut has acquired almost 25 cutting-edge technology companies. So, one can expect some interesting updates as part of Google’s roadmap

Read More
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Jun 20, 2014Microsoft and Vserv.mobi link up to boost dev support for Nokia X

In a bid to generate support for its new Android fork Nokia X, Microsoft has linked up with advertising exchange platform Vserv.mobi to launch a new developer competition for the OS. “Through this collaboration, we will continue to work with Microsoft to promote and energise the innovation efforts of the mobile developer ecosystem through our comprehensive global app monetisation

Read More
download-4-268x56

Jun 17, 2014Five lessons from Unilever & Vserv.mobi on mobile mktg

Over the years, many theories have been presented around how mobile should form an intrinsic part of a holistic marketing exercise. Some of the largest advertisers have spoken on the importance of mobile but very few have invested in exploring the medium as a marketing tool to connect with a mass audience. One of the

Read More
WP-Central-160x160

May 29, 2014The journey of the Windows Phone platform and state of the ecosystem

Vserv.mobi, the global mobile advertising exchange, has shared an interesting infographic that puts together the milestones and elements of the journey of Windows Phone platform across the globe. The company has been helping Windows Phone developers monetize across emerging markets and the number of requests on the exchange, especially for the Windows platform, grew by 18.2X last

Read More