Smart data powered mobile ad exchange to enhance the effectiveness of RTB & mediation
Key Capabilities of the Platform
Vserv Smart Data™
VMAX utilizes Vserv Smart Data™ powered user personas to connect relevant ads with the right users; thereby enabling marketers to reach precise audiences and app developers to gain from premium ads.
Our exchange ensures a premium pay for every impression by adding a layer of Vserv Smart Data™ and making the best DSPs and networks compete against each other. In addition, this free mediation engine allows for both automated and manual controls, including unified reporting.
Our smart data powered exchange ensures marketers always win the right audience. For premium partners, the programmatic technology behind the bid automatically converts CPC to CPM. VMAX is also standards compliant with OpenRTB 2.1.
Scalable & Global Infrastructure
Our state-of-the-art infrastructure enables VMAX to serve billions of ads in milliseconds and ensures the best value for all stakeholders.