As an entrepreneur, part of any solid marketing and public relations plan will likely involve you (or key spokespeople from your company) hitting what I like to call the "speaker-panelist-moderator" circuit. If you're naturally good at public speaking and can keep an audience engaged for at least thirty minutes straight, keynotes and presentations may be your thing. If you're an expert who enjoys sparring with your peers, then your PR dream team will probably pitch you as a panelist extraordinaire. The moderator slot, which is often the most challenging, is typically saved for the best listeners who also have a knack for the "art of conversation." These folks are great at improvisation, know a tremendous amount about any given subject, and understand what it takes to avoid facilitating an audience slumber party.
"An effective moderator is one who ensures that each panel member gets equal time to provide his or her views on a particular topic of discussion," says Dippak Khurana, co-founder and CEO of Vserv. Khurana points out: "It is important to entertain, enrich and thereby engage the audience by breaking conventional conversations and pushing the panel members to come up with interesting content." You can read the full story on Entrepreneur.