With the rise of India as an app superpower, mobile gaming is now one of the growing sectors under the radar of global & local mobile game developers and distributors. India, witnessed a steady growth in this sector in the last few years and there is a high focus on the mobile gaming market. And creating a big impact in these few years is our Developer of the Week, 99Games Online from Udupi, Karnataka, India. They are a mobile game development studio that specializes in making casual games.

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99Games started in 2008 and over a period of six years and have come up with award-winning games like Dhoom: 3 The Game, Dream Star, WordsWorth & Jim and Frank Mysteries. 99Games focuses on bringing the best in casual games for the smart phone and tablet platforms.

With the launch of iTunes store, game distribution became lot easier for Indie developers and that’s when they ventured into the field. Their first successful title was WordsWorth which became #1 word app in US and UK app stores in Jan 2009. Over the years, 99Games has created a bunch of titles for iPhone, iPad, Android with genres ranging from time management & role playing games to word and puzzle games. Over a period of time they expanded their platform and portfolio to include Windows Phone 8, Windows Tablets, Blackberry 10 and Nokia feature phones as well to cater to all audience segments.

When it comes to monetization, after having experimented with one time payments, trial based games, advertisements they are now focusing on the Freemium model. “Vserv has been a solid advertising partner in our most recent game – Dhoom: 3 The Game – the official game for the most anticipated movie of 2013. We were looking for advertising for Android and J2ME platforms delivering good fill rates and eCPM, especially in the Indian market. Vserv has been delivering consistently, thus providing great revenue,” they said.

Fact File
Name 99Games Online
Location Udupi, India
Connect Facebook, G+, YouTube, Twitter
Apps Website

Their inspiration comes from organizations with a focus on perfection and innovation. They aspire to create great experiences for mobile gamers. Their belief is that developers should constantly evolve and exceed expectations of mobile gamers to target and sustain in the current mobile gaming industry. With new players entering at a rapid pace, standing out to garner user attention is quite a challenge. Hence over the years, in order to engage, retain and monetize from gamers, 99Games has developed competencies, technologies and skills it needs to pull away from the competition and deliver exciting experiences to players.

According to them, they will continue to innovate and create fun games for different platforms. They also hope to partner with IP owners to create great games that match global standards. Looks like exciting times are ahead for 99Games and we wish them all the very best for their efforts in providing great gaming experiences for mobile gamers.

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