We are excited to partner with 9X Media to bring their entertaining content and iconic characters from television, onto the mobile medium, backed by powerful monetization of our AppWrapper technology. This includes their latest popular premium apps like Joke Central, which plays the riotous ‘Bakwaas Bandh Kar’ videos, and ‘Taking Buddies’ where ‘Bade Chote’ takes over as ‘your’ talking buddy.
9X Media will use our flagship technology, AppWrapper which provides powerful app monetization in One Click. The AppWrapper is the World’s Simplest App Monetization platform, which simplifies the process of app monetization down to a single click and enables both premium advertising as well as micro transaction-based monetization approaches in parallel.
Mobile Internet usage is already ahead of PC Internet in India and India is witnessing massive App usage. With Indian content such as Joke Central and Talking buddies now being ‘APPified’, brand advertisers on our network will be able to reach their audience in a very localized and engaging context. This is a big step forward in the mainstreaming of the mobile medium.
With Indian brands rapidly adopting mobile, we have already witnessed 3X growth in our brand portfolio. Even a traditional brands from companies like FMCG major Unilever have started witnessing the power of mobile. Our partnerships with premium publishers like Coke Studio and 9XM create amazing new opportunities for brands to reach consumers in an engaging & localized context. This will further accelerate adoption of mobile by brands!
If you haven’t started on your mobile journey – now is a great time. To find out more about our premium advertising offerings or partnering with us as a premium publisher, write to us at firstname.lastname@example.org