Objective and Challenge
AO Smith was looking to captivate a scalable audience to introduce its new range of hybrid water purifiers with an engaging campaign.
Solution and Execution
As AO Smith offers premium water purifiers for Indian households, we leveraged our Vserv Authentic Data to deliver the most suited audience of affluent individuals. From a pool of 328 million authentic user profiles with over 70+ attributes assigned to them, we identified affluent individuals with an ARPU of over 500 as our target audience. We then reached this audience with an engaging rich media ad on apps and sites that further exposed them to AO Smith Water purifiers and its advanced technologies.
To bring in more value for AO Smith, we added a ‘Free Demo’ CTA to the ad for interested users to order for free demo of their water purifiers. Also, a ‘Know More’ CTA would take the interested users to AO Smith’s website where they could view and seek information on these new water purifiers.
Results for AO Smith
The AO Smith campaign was highly successful as it received an outstanding engagement of 4.4%. The campaign delivered over 1.6 million impressions from nearly 780,000 users, from which 73,000 users interacted with the ad to learn how AO Smith offers advantage over others. This engaging campaign worked wonders for AO Smith as they received quality leads owing to with our sharp people-based marketing.