APAC is one seriously loaded acronym.

“There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-baseddigital CRM company Vizury. “But it’s actually a complex mix of very different countries that behave in very different ways.” Take India and China, for example. The population of each is formidable. Based on local census data, China’s population is expected to hit about 1.37 billion by mid-2015, while India is on schedule to clock in at 1.3 billion. But that’s really where the similarity ends. “India is about three to four years behind where China is,” said Dippak Khurana, CEO and co-founder of Vserv, a mobile marketing platform focused on emerging markets, including India, Africa and Southeast Asia. You can read the full story on adexchanger.

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