September 4, 2014

What Every Marketer Needs To Know About Mobile Advertising in Emerging Markets

The following is an exclusive guest contributed post from  Lance Johnson, Vice President, North America, ‘Emerging markets’ continue to establish their position as the growth […]
September 3, 2014

Our Global Marketing efforts get enhanced with the appointment of Pranab Punj as Associate Vice President

Our global marketing endeavors get a boost as Pranab Punj joins us as Associate Vice President, Global Marketing. As a veteran in the digital sector, Pranab […]
September 3, 2014

Vserv appoints Pranab Punj to spearhead global marketing

3rd September 2014 – Vserv, an award winning mobile ad exchange, today announced the appointment of Pranab Punj as Associate Vice President, Global Marketing. Pranab, a […]
August 25, 2014

GMIC Bangalore 2014

About Event:  Global Mobile Internet Conference (GMIC) is the leading platform for mobile industry executives, entrepreneurs, developers and investors to network, share insights and exhibit innovative work. Date: […]
August 8, 2014

Mobile Ads That Engage You

There are two fundamental emotions that every marketer has come to rely upon: experience and perception. Every advertiser aims to create an engaging experience for the […]
August 6, 2014
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The ‘rich’ evolution of mobile advertising

When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as smartphones […]
July 31, 2014

If You Don’t Care About Deep-Linking, You Probably Don’t Care About Making Money

You’re browsing the web and you see a retargeted web banner from eBay for a pair of shoes. You were on the fence before, but…those shoes […]
July 24, 2014
Anurag Patnaik_Senior Vice President

Anurag Patnaik joins us as SVP – Product; will help augment our global product strategy

At Vserv, it is not just our products but also our people that set us apart from the rest. Reiterating this idea, we are delighted to […]
July 24, 2014

Vserv appoints Anurag Patnaik as Senior Vice President – Product

Ropes in former Reliance Jio SVP to bolster global product strategy India, 24 July 2014: Vserv, an award winning mobile advertising exchange, today announced the appointment […]
July 16, 2014
logo_main-270x19 inks new deal with Microsoft Devices has inked a joint partnership with Microsoft Devices in Vietnam. Through this partnership, DivMob, a Vietnam-based mobile game developer and the inventor of Ninja Revenge, […]
July 15, 2014

Strengthening our partnership with Microsoft Devices to boost monetization for Android developers in Vietnam

We are committed to provide more value-added services to developers and empower them with effective monetization solutions. With this objective in mind, we have embarked on […]
July 15, 2014

Vserv Reinforces Partnership with Microsoft Devices to Boost Monetization for Android Developers in Vietnam

Revolutionizes the mobile app ecosystem with the first-of-its-kind collaboration for Nokia X platform with leading developer DivMob Vietnam/Southeast Asia, 15 July 2014 – In a continuing […]
July 11, 2014

Vserv makes 5 new senior appointments for its Southeast Asia team

Mobile ad exchange has made a series of senior appointments across the Southeast Asia region, including Philippines, Thailand, Indonesia and Malaysia. The company says these appointments has […]
July 10, 2014

FAQs – Self Serve Platform For Publishers & Developers

1.  How to access stats? All your stats are available under the ‘Analytics’ section [1]. We have enhanced the analytics to provide you with more control on the […]
July 9, 2014

Vserv Bolsters the Southeast Asia Management Team to Further Strengthen Market Leadership

Paving the way towards greater success in Indonesia, Philippines, Malaysia and Thailand   Singapore/Mumbai, 9th July 2014 – Riding on the backdrop of the rapid mobile […]
July 9, 2014

Strengthening our Southeast Asia Management Team to Augment Market Leadership

With rapid mobile user growth and fast adoption of mobile advertising in Southeast Asia (SEA), we are delighted to announce a series of senior appointments in […]
July 7, 2014

NN Innovation (Argentina) – Developer of the Week

‘Innovation’ has spurred the growth of various sectors and made our world a small, connected place. This change is clearly visible in emerging economies such as […]
July 4, 2014

A Quick Guide to Mobile Deep Linking

2014 is the year of the “Deep link” and the inaugural year of app indexing. Facebook’s entry with App Links and Google’s official App Indexing announcement […]
July 4, 2014

The Lost Impression – “Bringing back the importance of impression in the digital world"

We recently participated at IAMAI‘s 3rd Digital Marketing Conversations in Srinagar, Kashmir where 30 CMOs & five service providers gathered in a closed door gathering for […]
July 1, 2014

The Mobile Race in Developing Markets

SOFTWARE makers and advertisers must figure out how to better work with mobile carriers, or they will lose out fast in emerging markets, warned Dippak Khurana, […]
June 30, 2014

Garuda Studio (Indonesia) – Developer of the Week

We live in an era where almost anything is possible through a click of a button. Technology makes our lives easier and communication faster. As the […]
June 24, 2014

A Peek Into Google’s Geekdom: Google I/O 2014

Exploring the themes of ‘design, develop, and distribute’, Google I/O 2014, the tech major’s annual technology conference, promises to be replete with new product ideas and […]
June 24, 2014

A Peek into Google Geekdom: Google I/O 2014

Exploring the themes of ‘design, develop and distribute’, this year’s edition of Google I/O 2014, Google’s annual technology conference, promises to be replete with new product […]
June 23, 2014

Kitmaker Entertainment (Spain) – Developer of the Week

Gadgets and electronic devices are fast becoming a part of our daily lives. With this rise, there’s a need to continuously innovate and use technology differently. […]
June 20, 2014

Microsoft and link up to boost dev support for Nokia X

In a bid to generate support for its new Android fork Nokia X, Microsoft has linked up with advertising exchange platform to launch a new developer […]
June 17, 2014

Five lessons from Unilever & on mobile mktg

Over the years, many theories have been presented around how mobile should form an intrinsic part of a holistic marketing exercise. Some of the largest advertisers […]
June 17, 2014

Vserv collaborates with Microsoft to boost the Nokia X Ecosystem in Europe with DVLUP Program

We are constantly looking at reinvigorating the global developer ecosystem with our comprehensive app monetisation solutions that offer higher earnings, rewards and fast tracked monetization. Pushing […]
June 16, 2014

Franklin Lisboa de Lima (Brazil) – Developer of the Week

If you wish to witness mobile growth and revolution, turn your attention towards the emerging economies of Brazil, Russia, China & India. They define what it […]
June 9, 2014

Grafian Software Crafter (Indonesia) – Developer of the Week

Indonesia has transformed into the hottest mobile market in the world. With a population of 240 million people & 280 million mobile phone connections, Indonesia is […]
June 6, 2014

Interview: Insights on how Mobile Advertising as an Industry is evolving

With so much buzz & attention shifting towards mobile phones & tablets, the mobile advertising space is seeing a sharp upward trajectory. Here’s an interview of […]
June 2, 2014

Nguyen Quoc Cuong (Vietnam) – Developer of the Week

Different people approach success differently and they follow different mantras to achieve it. Some people believe in continuous innovation, some in the effective push-pull theory, while […]
May 30, 2014
Rising Metro featured

Rising Metro – The Rise of Windows Phone Platform

The rise of smartphones over the last few years has brought some significant transformations in the Mobile industry. The changes can be attributed to diverse parameters […]
May 29, 2014

The journey of the Windows Phone platform and state of the ecosystem, the global mobile advertising exchange, has shared an interesting infographic that puts together the milestones and elements of the journey of Windows Phone platform across the globe. […]
May 26, 2014

Aruline Studio (Indonesia) – Developer of the Week

As rightly put by Confucius, “Choose a job you love, and you will never have to work a day in your life”. At some point of […]
May 19, 2014

Phan Văn Khanh (Vietnam) – Developer of the Week

With the rise of mobile generation, Vietnam has emerged amongst the fastest growing IT destinations of the world. It has attracted global attention with its GDP […]
May 14, 2014

Being unreasonable is my work mantra—how much can I stretch myself.

Dippak Khurana, 41, began his entrepreneurial journey in college by selling t-shirts of rock bands which made him quite popular. His business forays since then have […]
May 14, 2014

Our CEO on the Value of Recruiting

Entrepreneurship has changed its meaning in the last few years. Within the digital industry, it is imperative for most start-ups to have a CEO who promotes […]
May 12, 2014

Ahmed Fetoh (Egypt) – Developer of the Week

Technology has played a crucial role in Egypt’s direction and growth. It has remained a cornerstone of its well-established society. Being one of the first countries […]
May 6, 2014

Vserv’s Dippak Khurana on India ad rates, native ads, telco tie-ups & global expansion

Mobile ad exchange Vserv recently released its annual growth report in which the company claims to have grown 82% Year-on-Year (YoY) in terms of ad inventory, after serving […]
May 5, 2014

Hututu Games (India) – Developer of the Week

With a surge in smartphone sales, PTI predicts the Mobile Apps market in India to expand four fold in the next two years to Rs. 3800 […]
April 28, 2014

JavaLangIT ( Indonesia) – Developer of the Week

Technology is evolving at a very fast pace. To stay on the top of the chart, one needs to adopt the latest practices and make their […]
April 23, 2014

Vserv continues rapid growth; now reaches 421 million monthly users across emerging markets

San Francisco/Mumbai/Singapore/Dubai, April 23, 2014 – Award winning mobile advertising exchange, Vserv today announced its Annual Growth Report 2013-14 which presents a comprehensive overview of its […]
April 23, 2014
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Annual Growth Report – April 2013 to March 2014

Four years, 11 Global Offices & 200 Employees! It’s been a delightful year for the family. Our Annual Growth Report 2013-14 highlights our successful journey […]
April 21, 2014

Nguyen Tuan Anh (Vietnam) – Developer of the Week

Being the capital of Vietnam, Hanoi is at the epitome of growth and development. With Vietnam’s economic growth predicted to rise at 5.5%, Hanoi GDP growth […]
April 16, 2014

Vserv Set To Boost the E-commerce Industry with Search Intent Mobile Ads

Launches innovative new ad format that combines the power of search and mobile ads San Francisco/ Mumbai / Singapore/ Ho Chi Minh City/ Jakarta/  Kuala Lumpur/ […]
April 16, 2014

Invigorating the e-commerce industry with our new Search Intent Mobile Ads

The e-commerce sector is rapidly scaling up owing to increased growth in mobile shopping. Nearly 30 percent of the traffic on e-commerce sites comes from mobile, […]
April 14, 2014

Hoang Tan Duy (Vietnam) – Developer of the Week

The GDP growth of Vietnam has been increasing on an average of 6.2% from 2000 until 2013. The nation has established itself as a leading agricultural […]
April 14, 2014

Mobile Deep Linking: 4 reasons why you need it & how you can do it

The demand for content at one’s fingertips has increased exponentially as mobile becomes the primary screen for users. What if you could make your user’s mobile […]
April 9, 2014
Native-Mobile-Logo-270x56 Launches Mobile RTB Platform

On Wednesday, heralded the launch of its data-augmented mobile Real Time Bidding (RTB) platform.The goal, to “empower advertisers and developers in bridging a value gap across […]
April 9, 2014

Vserv at MWC 2014

The biggest mobile show ever packs in more than a punch for technology enthusiasts. MWC 2014 attracted more than 85,000 attendees from over 200 countries, making […]
April 8, 2014

Introducing Real Time Bidding (RTB) on our Ad Exchange!

The rise of mobile connected consumers in emerging markets means the growth in mobile advertising will be driven by markets such as India, Middle East and […]
April 8, 2014

Vserv launches RTB on its Mobile Ad Exchange to lead the programmatic wave across emerging markets

Advertisers gain unparalleled reach across 150,000+ apps & sites; Developers  benefit from lift in global monetization Mumbai, San Francisco, Singapore, Cape Town, Dubai,  8th April 2014: […]
April 7, 2014

Hicca Studios (Indonesia) – Developer of the Week

After being recognized as a competent player across the world in the Mobile Gaming market, Indonesia is now capturing eye-balls for being an upcoming nation for […]
April 4, 2014

Monetize your Nokia X Apps and Double your Revenue with our DVLUP Challenge

Nokia introduced the Nokia X family of Smartphones at MWC this year. This family of three Smartphones with a starting price of approximately $ 100 is […]
April 3, 2014

The Vserv boss: His Journey from Selling Rock Band Tees to Mobile Ad Space

Entrepreneurs live a tough life! While that’s a known fact, very little is told about their tipping point to become an Entrepreneur & manage a successful […]
March 31, 2014

Creacle Game Studio (Yogyakarta) – Developer of the Week

With the global mobile industry witnessing exceptional growth in the past few years, the demand and growth of premium App Developers is on a rise. As […]
March 26, 2014

Ad exchange Vserv Built Apps for 30 publishers: India Today, Vaartha, Rajasthan Patrika, among others

Mobile ad exchange has created over 100 apps for 30 publishers in various languages, categories and for various operating systems in the last one year as part […]
March 24, 2014

KittyDev Team (Thailand) – Developer of the Week

Thailand is on the brink of a huge technological transformation. The Thailand government has initiated a plan to restructure the future of its internet & mobile […]
March 20, 2014

Vserv empowers print publishers across Emerging Markets to leapfrog into the mobile medium through it’s unique Appification Initiative

Delivering 100+ apps across key growth markets, Partnerships with more than 30 + Print Publishers Vserv, an award winning mobile advertising exchange, today, announced its successful […]
March 20, 2014

Empowering Print Publishers across Emerging Markets via Appification

There has been a seismic change in the digital world today which is transforming the way we consume information. The rapid proliferation of smartphones has given […]
March 17, 2014

Ahmad Ababneh (Jordan) – Developer of the Week

Jordan’s involvement in technology & communications has seen a commendable boost in the last few years. They are introducing technology to strengthen the foundation by implementing […]
March 10, 2014

Kunal Mahajan (India) – Developer of the Week

The surge of development in the mobile-phone market is parallel with the growth in sectors like retail, hospitality, entertainment, sports etc. Cell phones have become a […]
March 3, 2014

Appbulous Software Pvt Ltd. (India) – Developer of the Week

India currently ranks as the 3rd largest country with the biggest digital presence after China & USA. With the number of people accessing internet going up […]
February 28, 2014

Vserv survey: 82% of developers struggle with monetization

An overwhelming majority of developers have a hard time making money, but as they add more apps to their portfolio, that begins to change, according to […]
February 27, 2014

Nokia’s entry into Android zone may help Microsoft's OS

Though most of the buzz in Mobile World Congress has been around Samsung’s newly unveiled Galaxy S5, Nokia has managed to make some waves too. With […]
February 25, 2014

Why Facebook’s acquisition of WhatsApp is a logical extension.

Mobile is disrupting the dominance of PC Web era companies. Online first companies are struggling to innovate in the mobile space, as many of them look […]
February 25, 2014

Mobile Key To Future Of Programmatic In Emerging Markets

Ad Exchanger recently interviewed our CEO & Co-founder Dippak Khurana on how Vserv decided to focus on Emerging Markets, the challenges it faces as a Mobile […]
February 25, 2014

Mobile Key To Future Of Programmatic In Emerging Markets

Dippak Khurana, CEO & Co-founder spoke to AdExchanger about why Vserv decided to focus on emerging markets, the challenges it faces as a mobile ad exchange […]
February 24, 2014

Monetize Your Unity Games with

Introduction Unity is a cross platform game engine which is very popular with Mobile Game Developers. It supports all major mobile platforms. Using Unity’s IDE you […]
February 24, 2014

Pooja Arora (India) – Developer of the Week

Major business sectors like Retail, FMCG and Banking are quickly adapting & leveraging digital technology to change their game- plan in India today. This in turn […]