June 6, 2018

With Vserv Authentic Data, over 1.9 million users got a taste of ‘Real Mocktails’ new flavors

Objective and Challenge Dabur wished to promote awareness among women about its new ready-to-drink Real Mocktails – Pina Colada and Virgin Mary. As one of the […]
May 29, 2018

AO Smith achieves high quality engagement with Vserv Authentic Data: Reaches over 7.8 lakh users

Objective and Challenge AO Smith was looking to captivate a scalable audience to introduce its new range of hybrid water purifiers with an engaging campaign. Solution […]
May 23, 2018

‘Knock Knock’: Airtel captivates 250,000 users with a unique vertical video ad for it’s Prepaid Promise Plan

Objective and Challenge As a leading telecom operator in India, Airtel wished to create awareness among mobile users for its new Rs. 448 Prepaid Promise Plan […]
May 10, 2018

Introducing it’s special Valentine’s collection, Mia by Tanishq reaches 1.1 million users with Vserv Authentic Data

Client Speak “For Mia, we were looking to entice customers with our specially curated Valentine’s Collection and make them part of our story-telling. While the creative […]
March 20, 2018

2 Golds and a Bronze at Digixx 2018: Vserv Dominates Data-driven mobile marketing category

Mahindra First Choice, Hyatt Hotels and SAP India wins Golds and a Bronze in the Data-Analytics and Optimisation – Mobile category at Digixx 2018. Earlier this […]
March 6, 2018

Hyundai Verna draws quality engagement: Captivates over 26,000 users with Vserv Authentic Data

Objective Hyundai launched an all new Hyundai Verna sedan for Indian consumers and wished to engage with a relevant audience. Challenge Captivate the most relevant audience […]
March 6, 2018

Tata Pravesh experiences the power of Vserv Authentic Data: Engages over 20,000 users, with +5% Opt-ins

Objective: Tata Steel wished to create awareness among a sizeable audience about Tata Pravesh ready made doors and engage them in a nation-wide community driven ‘Doors […]
March 6, 2018

Orient captivates more than 1.25 million users with an engaging mobile ad, through Vserv Authentic Data

Objective Orient Electric Limited (OEL), a part of the Indian conglomerate CK Birla Group wished to create awareness about its new range of LED lighting. Challenge […]
January 8, 2018

Campaigns which gave us our ‘Jump to Happiness’ moment in 2017

With 2017 having come to a close and the new year upon us, we define this time as the ‘Jump to Happiness’ moment. Now what would […]
December 13, 2017

Reliance Mutual Fund reaches more than 8 lakh corporate professionals with Vserv Authentic Data

  Objective: Reliance Mutual Fund wished to drive engagement on its ‘Wealth Sets You Free’ campaign site Challenge: Identifying and reaching a relevant and niche target […]
November 29, 2017

Royal Enfield achieves 45% completed video views with a whopping 4% CTR using Vserv Authentic Data!

Objective: Royal Enfield wished to reach out to affluent bike enthusiasts with an engaging video about the launch of its new Classic 350 and Classic 500 […]
November 20, 2017

Hyatt experiences the power of Vserv Authentic Data: Less than 7% drop-offs & over 23% Sign ins

Hyatt Hotels Corporation is one of the leading hospitality companies both globally and in India. Objective: Hyatt was looking to create awareness among frequent international travelers […]
November 10, 2017

Super proud moment for us winning 2 precious metals at MOBEXX Awards 2017

  Authored by Nadeesh Ramachandran, VP – Sales, Vserv Imagine you have been training for over a year to run for your favorite marathon. Running a […]
October 6, 2017

Sony Liv attracts cricket lovers in India through the power of Vserv Authentic Data

Objective: Sony Liv, India’s leading premium Video on Demand (VOD) service by Sony Pictures Networks India Private Limited (SPN) wanted to reach out to heavy mobile […]
October 6, 2017

A local success story: Paris reaches over 6 lakh local shoppers in Surat

Objective: Paris, one of Gujarat’s leading Indian Ethnic wear brand for women was looking to create awareness on the launch of its new much larger store […]
October 6, 2017

Mahindra First Choice reaches Indian farmers through a unique voice call

Objective: Mahindra group of companies, one of the most prominent businesses in India has a company called Mahindra First Choice. Under this brand, the company offers […]
October 6, 2017

Paytm leverages Vserv Authentic Data to reach e-ticket buyers in India

Objective: Create awareness for Paytm’s train ticket buying options among relevant smartphone users. Challenge: Reaching a targeted audience set of online train e-ticket buyers and draw […]
October 6, 2017

Triumph leverages Vserv Authentic Data to reach affluent female shoppers in India

Objective: Triumph, one of India’s leading lingerie brand in India was looking to create awareness about its triaction sports bra range. Target audience: Affluent females who […]
October 6, 2017

Vserv Authentic Data helped SAP India achieve success on mobile

Objective: SAP India, one the world’s largest enterprise software providers was looking to create awareness among SME decision makers in India about their GST solution offerings […]
October 6, 2017

BIBA reaches 1 lakh female shoppers in India, with Vserv Authentic Data

Objective: BIBA wanted to reach affluent female shoppers to inform them about their latest discount offers at BIBA stores. Target audience: Female shoppers within the age […]
October 6, 2017

Maruti reaches auto enthusiasts in India with an engaging mobile ad

Objective: Maruti Suzuki, the most popular and favourite car manufacturer in India, was looking to create awareness of its recently launched smart hybrid version of its […]
October 6, 2017

Puma reaches sports enthusiasts with an innovative mobile ad

Objective – Puma, the german sportswear manufacturer is one of the world’s leading sports brand. One of their footwear range for football includes Puma evoPower which […]
October 6, 2017

Tanishq reaches female shoppers in India with Vserv Authentic Data

Objective: Tanishq was looking to create awareness among female shoppers about various discounts being offered to it’s customers. Target audience: Affluent female shoppers above the age […]
July 25, 2017

Language will be key to tapping into India’s mobile internet appetite

A recent IAMAI report* says that today India has over 373 million mobile internet users. According to the report findings, mobile internet penetration in India was at […]
September 4, 2014

What Every Marketer Needs To Know About Mobile Advertising in Emerging Markets

The following is an exclusive guest contributed post from  Lance Johnson, Vice President, North America, Vserv.mobi. ‘Emerging markets’ continue to establish their position as the growth […]
September 3, 2014

Our Global Marketing efforts get enhanced with the appointment of Pranab Punj as Associate Vice President

Our global marketing endeavors get a boost as Pranab Punj joins us as Associate Vice President, Global Marketing. As a veteran in the digital sector, Pranab […]
September 3, 2014

Vserv appoints Pranab Punj to spearhead global marketing

3rd September 2014 – Vserv, an award winning mobile ad exchange, today announced the appointment of Pranab Punj as Associate Vice President, Global Marketing. Pranab, a […]
August 25, 2014

GMIC Bangalore 2014

About Event:  Global Mobile Internet Conference (GMIC) is the leading platform for mobile industry executives, entrepreneurs, developers and investors to network, share insights and exhibit innovative work. Date: […]
August 8, 2014

Mobile Ads That Engage You

There are two fundamental emotions that every marketer has come to rely upon: experience and perception. Every advertiser aims to create an engaging experience for the […]
August 6, 2014
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The ‘rich’ evolution of mobile advertising

When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as smartphones […]
July 31, 2014

If You Don’t Care About Deep-Linking, You Probably Don’t Care About Making Money

You’re browsing the web and you see a retargeted web banner from eBay for a pair of shoes. You were on the fence before, but…those shoes […]
July 24, 2014
Anurag Patnaik_Senior Vice President

Anurag Patnaik joins us as SVP – Product; will help augment our global product strategy

At Vserv, it is not just our products but also our people that set us apart from the rest. Reiterating this idea, we are delighted to […]
July 24, 2014
Anurag Patnaik_Senior Vice President

Vserv appoints Anurag Patnaik as Senior Vice President – Product

Ropes in former Reliance Jio SVP to bolster global product strategy India, 24 July 2014: Vserv, an award winning mobile advertising exchange, today announced the appointment […]
July 16, 2014

Vserv.mobi inks new deal with Microsoft Devices

Vserv.mobi has inked a joint partnership with Microsoft Devices in Vietnam. Through this partnership, DivMob, a Vietnam-based mobile game developer and the inventor of Ninja Revenge, […]
July 15, 2014

Strengthening our partnership with Microsoft Devices to boost monetization for Android developers in Vietnam

We are committed to provide more value-added services to developers and empower them with effective monetization solutions. With this objective in mind, we have embarked on […]
July 15, 2014

Vserv Reinforces Partnership with Microsoft Devices to Boost Monetization for Android Developers in Vietnam

Revolutionizes the mobile app ecosystem with the first-of-its-kind collaboration for Nokia X platform with leading developer DivMob Vietnam/Southeast Asia, 15 July 2014 – In a continuing […]
July 11, 2014

Vserv makes 5 new senior appointments for its Southeast Asia team

Mobile ad exchange Vserv.com has made a series of senior appointments across the Southeast Asia region, including Philippines, Thailand, Indonesia and Malaysia. The company says these appointments has […]
July 10, 2014

FAQs – Self Serve Platform For Publishers & Developers

1.  How to access stats? All your stats are available under the ‘Analytics’ section [1]. We have enhanced the analytics to provide you with more control on the […]
July 9, 2014

Vserv Bolsters the Southeast Asia Management Team to Further Strengthen Market Leadership

Paving the way towards greater success in Indonesia, Philippines, Malaysia and Thailand   Singapore/Mumbai, 9th July 2014 – Riding on the backdrop of the rapid mobile […]
July 9, 2014

Strengthening our Southeast Asia Management Team to Augment Market Leadership

With rapid mobile user growth and fast adoption of mobile advertising in Southeast Asia (SEA), we are delighted to announce a series of senior appointments in […]
July 7, 2014

NN Innovation (Argentina) – Developer of the Week

‘Innovation’ has spurred the growth of various sectors and made our world a small, connected place. This change is clearly visible in emerging economies such as […]
July 4, 2014

A Quick Guide to Mobile Deep Linking

2014 is the year of the “Deep link” and the inaugural year of app indexing. Facebook’s entry with App Links and Google’s official App Indexing announcement […]
July 4, 2014

The Lost Impression – “Bringing back the importance of impression in the digital world"

We recently participated at IAMAI‘s 3rd Digital Marketing Conversations in Srinagar, Kashmir where 30 CMOs & five service providers gathered in a closed door gathering for […]
July 1, 2014

The Mobile Race in Developing Markets

SOFTWARE makers and advertisers must figure out how to better work with mobile carriers, or they will lose out fast in emerging markets, warned Dippak Khurana, […]
June 30, 2014

Garuda Studio (Indonesia) – Developer of the Week

We live in an era where almost anything is possible through a click of a button. Technology makes our lives easier and communication faster. As the […]
June 24, 2014

A Peek Into Google’s Geekdom: Google I/O 2014

Exploring the themes of ‘design, develop, and distribute’, Google I/O 2014, the tech major’s annual technology conference, promises to be replete with new product ideas and […]
June 24, 2014

A Peek into Google Geekdom: Google I/O 2014

Exploring the themes of ‘design, develop and distribute’, this year’s edition of Google I/O 2014, Google’s annual technology conference, promises to be replete with new product […]
June 23, 2014

Kitmaker Entertainment (Spain) – Developer of the Week

Gadgets and electronic devices are fast becoming a part of our daily lives. With this rise, there’s a need to continuously innovate and use technology differently. […]
June 20, 2014

Microsoft and Vserv.mobi link up to boost dev support for Nokia X

In a bid to generate support for its new Android fork Nokia X, Microsoft has linked up with advertising exchange platform Vserv.mobi to launch a new developer […]
June 17, 2014

Five lessons from Unilever & Vserv.mobi on mobile mktg

Over the years, many theories have been presented around how mobile should form an intrinsic part of a holistic marketing exercise. Some of the largest advertisers […]
June 17, 2014

Vserv collaborates with Microsoft to boost the Nokia X Ecosystem in Europe with DVLUP Program

We are constantly looking at reinvigorating the global developer ecosystem with our comprehensive app monetisation solutions that offer higher earnings, rewards and fast tracked monetization. Pushing […]
June 16, 2014

Franklin Lisboa de Lima (Brazil) – Developer of the Week

If you wish to witness mobile growth and revolution, turn your attention towards the emerging economies of Brazil, Russia, China & India. They define what it […]
June 9, 2014

Grafian Software Crafter (Indonesia) – Developer of the Week

Indonesia has transformed into the hottest mobile market in the world. With a population of 240 million people & 280 million mobile phone connections, Indonesia is […]
June 6, 2014

Interview: Insights on how Mobile Advertising as an Industry is evolving

With so much buzz & attention shifting towards mobile phones & tablets, the mobile advertising space is seeing a sharp upward trajectory. Here’s an interview of […]
June 2, 2014

Nguyen Quoc Cuong (Vietnam) – Developer of the Week

Different people approach success differently and they follow different mantras to achieve it. Some people believe in continuous innovation, some in the effective push-pull theory, while […]
May 30, 2014
Rising Metro featured

Rising Metro – The Rise of Windows Phone Platform

The rise of smartphones over the last few years has brought some significant transformations in the Mobile industry. The changes can be attributed to diverse parameters […]
May 29, 2014

The journey of the Windows Phone platform and state of the ecosystem

Vserv.mobi, the global mobile advertising exchange, has shared an interesting infographic that puts together the milestones and elements of the journey of Windows Phone platform across the globe. […]
May 26, 2014

Aruline Studio (Indonesia) – Developer of the Week

As rightly put by Confucius, “Choose a job you love, and you will never have to work a day in your life”. At some point of […]
May 19, 2014

Phan Văn Khanh (Vietnam) – Developer of the Week

With the rise of mobile generation, Vietnam has emerged amongst the fastest growing IT destinations of the world. It has attracted global attention with its GDP […]
May 14, 2014

Being unreasonable is my work mantra—how much can I stretch myself.

Dippak Khurana, 41, began his entrepreneurial journey in college by selling t-shirts of rock bands which made him quite popular. His business forays since then have […]
May 14, 2014

Our CEO on the Value of Recruiting

Entrepreneurship has changed its meaning in the last few years. Within the digital industry, it is imperative for most start-ups to have a CEO who promotes […]
May 12, 2014

Ahmed Fetoh (Egypt) – Developer of the Week

Technology has played a crucial role in Egypt’s direction and growth. It has remained a cornerstone of its well-established society. Being one of the first countries […]
May 6, 2014

Vserv’s Dippak Khurana on India ad rates, native ads, telco tie-ups & global expansion

Mobile ad exchange Vserv recently released its annual growth report in which the company claims to have grown 82% Year-on-Year (YoY) in terms of ad inventory, after serving […]
May 5, 2014

Hututu Games (India) – Developer of the Week

With a surge in smartphone sales, PTI predicts the Mobile Apps market in India to expand four fold in the next two years to Rs. 3800 […]
April 28, 2014

JavaLangIT ( Indonesia) – Developer of the Week

Technology is evolving at a very fast pace. To stay on the top of the chart, one needs to adopt the latest practices and make their […]
April 23, 2014

Vserv continues rapid growth; now reaches 421 million monthly users across emerging markets

San Francisco/Mumbai/Singapore/Dubai, April 23, 2014 – Award winning mobile advertising exchange, Vserv today announced its Annual Growth Report 2013-14 which presents a comprehensive overview of its […]
April 23, 2014
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Annual Growth Report – April 2013 to March 2014

Four years, 11 Global Offices & 200 Employees! It’s been a delightful year for the Vserv.mobi family. Our Annual Growth Report 2013-14 highlights our successful journey […]
April 21, 2014

Nguyen Tuan Anh (Vietnam) – Developer of the Week

Being the capital of Vietnam, Hanoi is at the epitome of growth and development. With Vietnam’s economic growth predicted to rise at 5.5%, Hanoi GDP growth […]
April 16, 2014

Vserv Set To Boost the E-commerce Industry with Search Intent Mobile Ads

Launches innovative new ad format that combines the power of search and mobile ads San Francisco/ Mumbai / Singapore/ Ho Chi Minh City/ Jakarta/  Kuala Lumpur/ […]
April 16, 2014

Invigorating the e-commerce industry with our new Search Intent Mobile Ads

The e-commerce sector is rapidly scaling up owing to increased growth in mobile shopping. Nearly 30 percent of the traffic on e-commerce sites comes from mobile, […]
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