November 22, 2016
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In your quest for engaging the mobile video consumer, opt-in video ads are your best bet

India’s appetite for video consumption is on the rise. Among the target audience of the country that they’re aimed at, video streaming apps such as Netflix, […]
November 4, 2016
Magnum White Almond

How Magnum made Thai users feel like they were in heaven with this interactive mobile ad campaign

Who doesn’t love to bite into their favorite ice cream flavor on a warm sunny day? Magnum Ice creams, known globally for their indulgent ice cream […]
October 25, 2016
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Five trends that Indian E-commerce companies must take note of, this Diwali season

E-commerce companies in India have had a good run during their annual sale season this year. Flipkart had its Big Billion Days 2016 while Amazon saw a […]
October 12, 2016
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How National Geographic Channel cracked the code to winning its audience with a mobile ad

What if you knew there was an easier, albeit cooler way to open a can of soda perfectly? Or, if you knew a trick that came […]
October 3, 2016
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How 1.4 million Indonesians experienced the Samsung Gear S2 on their smartphones

Smartwatches have been slowly but steadily catching on for a while now. The way they augment the smartphone experience, makes them hugely popular among their users. […]
September 13, 2016
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We are all coming together for the new kid on the block – VClub

At Vserv, our culture is defined by our values – Innovation, Passion, Agility, Ethical and Trustworthy. Each Vserv employee has these values strongly imbibed in their […]
September 9, 2016
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Pokémon GO is today, AR on mobile is tomorrow

The glow of Pokémon GO’s overnight success might be fading away. However it has set a precedent for augmented reality (AR) on mobile and opened a […]
August 30, 2016
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Infographic: Apps made by India, loved by the world

India was quick to adopt smartphones. Naturally, the love for apps followed shortly and today India is one of the biggest markets for apps globally. However, […]
August 16, 2016
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Marketers, get ready to ride the 4G growth wave in India

The advent of 3G set the ball rolling for a smartphone revolution in India. Improving connectivity tipped the scales in favor of smartphones and today these […]
August 9, 2016
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Marketers, the game enthusiast persona is your mobile marketing trump card

If there’s one thing widely popular among smartphone users, it’s mobile gaming. In fact, mobile gaming takes a significant amount of their time on smartphones for […]
June 14, 2016
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#NowPlaying in Malaysia: Videos on smartphones

Sometime around November last year, we talked about Malaysia’s fast growing mobile ecosystem. At that point, it was estimated that Malaysians spend over 3.6 hours a […]
May 31, 2016
The Economic Times

The Holy Grail of starting up – a memo

The article is an opinion piece written by Dippak Khurana, Founder & CEO, Vserv.  Starting up is much like getting on to a roller coaster – […]
May 10, 2016
Vserv Insights_Indian smartphone users Video Ads

Four things to know when targeting Indian smartphone consumers with video ads

One of India’s very popular video streaming apps Hotstar recently announced its premium service that shows popular US TV shows minutes after their U.S airing. Netflix […]
May 2, 2016
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Riding the M-commerce crest

The article is an Opinion piece written by Dippak Khurana, Founder & CEO, Vserv. With smart data-led mobile marketing, companies can reach out to the right […]
March 15, 2016
Mobile marketing sixer smartphone user cricket season featured

This super sixer will guarantee a win with your consumers this cricket season

There was a time when eager, impatient cricket fans at work would discreetly switch between browser windows, hit refresh and the web page would throw back […]
February 23, 2016
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Indian smartphone users are munching more mobile data and video will only fuel this hunger

Recently a major telecom service provider in India announced the launch of its 4G services in many of the country’s metropolitan cities. Another telecom service provider […]
February 11, 2016
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Meet us at MWC 2016 and find out why Mobile is Everything today

Everything that people do today in their daily lives has a mobile touch point. Right from traditional communication to social media, booking an airplane ticket or […]
February 10, 2016
Harian-Metro

6 Jenis Pengguna telefon pintar di Malaysia

Vserv Smartphone User Persona Report (SUPR) 2015 for Malaysia covered in Harian Metro’s technology supplement ‘IT@Metro’. Here’s the 3 page cover story.
February 10, 2016
Business-Mirror

Young Filipino millennials are ‘App Junkies,’ females ‘Explorers’–Report

A report based on a study conducted by The Nielsen Co. reveals young Filipino male smartphone users are “App Junkies” while females are “Explorers.” The report by […]
February 4, 2016
ET Tech

Why ‘Digital India’ should now be rebranded to ‘Mobile India’

Today, India is transforming rapidly into a digital economy. With the government’s ‘Digital India’ initiative in action, this change is all set to be fast-tracked. The […]
January 22, 2016
Mobile Marketing Watch

Vserv Unveils First ‘Smartphone User Persona Report’

Vserv, a smart data platform for mobile marketing and commerce, has just released the Smartphone User Persona Report (SUPR) 2015 for Philippines — an emerging mobile […]
January 22, 2016
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Three hours a day on smartphones

  To read the article online, click here
January 22, 2016
Bangkok Post

Thai users consumed by smartphones

  You can read this article online here.
January 19, 2016
Smartphone User Persona Report (SUPR) 2015 Thailand featured

Vserv unveils the first Smartphone User Persona Report (SUPR) in Thailand

Bangkok, 20th January 2016: Vserv, the leading smart data platform for mobile marketing and commerce, today released the Smartphone User Persona Report (SUPR) 2015 for Thailand. […]
January 19, 2016
Smartphone User Persona Report (SUPR) 2015 Malaysia featured

Vserv unveils the first Smartphone User Persona Report (SUPR) in Malaysia

Kuala Lumpur, 20th January 2016: Vserv, the leading smart data platform for mobile marketing and commerce, today released the Smartphone User Persona Report (SUPR) 2015 for […]
January 18, 2016
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Vserv unveils the first Smartphone User Persona Report (SUPR) in Philippines

Manila, 19th January 2016: Vserv, the leading smart data platform for mobile marketing and commerce, today released the Smartphone User Persona Report (SUPR) 2015 for Philippines. […]
December 30, 2015
The Economic Times

8 Cool Ways Mobile Will Get Hotter In 2016

This article is an authored piece by Dippak Khurana, Founder & CEO, Vserv Mobile has been the star of the year 2015 and will continue to […]
December 29, 2015
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Thank You and Happy Holidays – Rolling a 6!

As we turn 6, we would like to roll out the festive greetings on a high note! 2015 has been full of new endeavours & achievements […]
December 10, 2015
Detikcom

Begini Profil Pengguna Smartphone di Indonesia

Pengguna smartphone di Indonesia punya kebiasaan unik. Hal itu terungkap dalam riset yang dilakukan oleh Nielsen Informate Mobile Insights bersama Vserv selaku penyedia platform smart data […]
December 7, 2015
Digital Market Asia

Cognitive Quotient: Video or Display

If you are someone who is always on social media, the one glaring change you will notice is that your timelines show a lot more video-related […]
December 3, 2015
The Economic Times

Vserv ropes in Google India’s retail head Nadeesh Ramachandran to head sales

Vserv, the leading smart data platform for mobile marketing and commerce, has appointed Nadeesh Ramachandran as vice-president, sales. In this role, Ramachandran will be responsible for […]
December 2, 2015
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Vserv ropes in Google India’s retail head Nadeesh Ramachandran to head sales

Nadeesh’s appointment to boost Vserv’s market leadership in India & SEA Mumbai, 2nd December, 2015: Vserv, the leading smart data platform for mobile marketing and commerce, […]
December 1, 2015
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Worst Piece of Advice Indian Entrepreneurs Have Received

Dippak Khurana, Founder & CEO, Vserv was featured in a story titled, ‘Worst Piece of Advice Indian Entrepreneurs Have Received’ in iamwire. In the ongoing decade […]
November 24, 2015
SUPR-Indo

Vserv unveils the first Smartphone User Persona Report (SUPR) in Indonesia

Report segments smartphone users based on their profile and app usage Jakarta, Indonesia – 25th November 2015: Vserv, the leading smart data platform for mobile marketing […]
November 24, 2015
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Smart data: it’s not what you think it is

As mobile Internet grows in highly populated countries like India, the smart data opportunity is not only huge, but also very real Aman Sharif is a […]
November 4, 2015
The Hindu Business Line

Hong Kong is my favourite airport

Dippak Khurana, Founder and CEO, Vserv was featured in a story in The Terminal Check section of The Hindu Business Line. The story talks about Dippak’s […]
October 23, 2015
Huffington Post

What Buy Buttons On Display Ads Can Do For Brands

The following is an exclusive guest contributed post from Dippak Khurana, Founder & CEO of Vserv. The online advertising industry has for several years been faced with […]
October 20, 2015
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Vserv & Mindshare bag all precious metals at the MMA Smarties Awards 2015

Magnum Pink & Black campaign stole the show winning both gold and silver Mumbai/Jakarta, 20th October 2015: Vserv, the leading smart data platform for mobile marketing […]
October 8, 2015
Unveiling OfferDeck - blog

Unveiling OfferDeck™, a next generation mobile affiliate network

Are you an app publisher that has to work with an affiliate partner out of compulsion rather than out of choice? Are you getting the best […]
October 6, 2015
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10 must know facts on the rapidly evolving Indonesian mobile ecosystem

The mobile space in Southeast Asia is seeing a tremendous amount of action. Like every other emerging market that is witnessing rapid smartphone adoption, Indonesia too is […]
October 5, 2015
Fireside chat - GMIC Bangalore

Fireside Chat: #MobileIndia – the future of #DigitalIndia

The Global Mobile Internet Conference (GMIC) 2015 held in Bangalore is one of the leading global events on mobile that takes the Mobile Internet discussion to […]
September 29, 2015
Impact

Infographic: Smartphone User Persona Report (SUPR)

Vserv’s Smartphone User Persona Report (SUPR) 2015 graphically represented by Impact in a feature story called ‘What’s App-ening?’ Please click here for the full story.
September 27, 2015
Ad Age

Marketers, It’s Time to Move On from Big Data

The following is an exclusive contributed post from Dippak Khurana, Founder & CEO of Vserv. Big Data analytics was voted as one of the top three technologies, […]
September 7, 2015
Forbes

Vserv: The early bird in the mobile ad industry

Dippak Khurana, Co-Founder & CEO, Vserv, was featured in the Hidden Gems section of Forbes India. You can read the full story here.
September 3, 2015
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GMIC is coming to Bangalore and we’ll be there!

After making a grand India debut in 2014, the Global Mobile Internet Conference (GMIC) is back again this year. The event promises to be a bigger […]
August 31, 2015
Exchange Wire

An interview with Dippak Khurana, Co-Founder and CEO, Vserv

グローバル市場において成長セクターとして注目される東南アジア、インド市場において事業拡大を進めるモバイル広告プラットフォームVserv。同社の事業概要や事業戦略について、同社CO-FounderでCEOを務めるDippak Khurana氏にメールでのインタビューを行った。You can read the full article here.    
August 31, 2015
The Economic Times

Swim to beat jet-lag, advises Vserv CEO Dippak Khurana

Interview with Dippak Khurana, Co-Founder & CEO, Vserv and The Economic Times – Corporate Dossier (Wanderlust). Far-out destination: Melbourne, Australia Indian Surprise: Pahalgam town in Anantnag […]
August 11, 2015
Brand Wagon

Mapping Smartphone User Persona Report (SUPR Infographic)

Covered by Brand Wagon, The Financial Express
July 30, 2015
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Smartphone Demographics

A Vserv report on smartphone users based on demographics and app usage Vserv has unveiled the first smartphone user profile for India, which segments smartphone users […]
July 30, 2015
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Smartphone users spend 169 mins per day on their devices: Vserv

Company’s Smartphone User Persona Report segments users based on their profile and app usage Vserv, a data platform for mobile marketing and commerce, recently released the […]
July 30, 2015
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Vserv launches the ‘Smartphone User Persona report’

India is going through a mobile revolution with smartphones now outnumbering PCs and desktops and is set to reach 314 million mobile Internet users by 2017. Startups and established […]
July 29, 2015
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Report: Indians Spend 169 Minutes Per Day on Smartphones

Vserv, a smart data platform for mobile marketing and commerce, has released its Smartphone User Persona Report, or SUPR, for 2015, measuring the mobile usage of […]
July 29, 2015
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Vserv unveils the first Smartphone User Persona Report (SUPR) in India

Report segments smartphone users based on their profile and app usage Mumbai, 29th July 2015: Vserv, the leading smart data platform for mobile marketing and commerce, […]
July 14, 2015
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B2B companies will start partnering with B2C firms for data: Vserv CEO

Data collected in next six months will be more than what the whole industry has collected in the last five years, says Dippak Khurana. Mumbai-based mobile marketing […]
July 14, 2015
Mobile Marketing Watch

From Intent To Purchase: Taking Mobile Marketing to the Next Level

The following is an exclusive guest contributed post from Dippak Khurana, Founder & CEO of Vserv. Economics in India works very differently from that in the U.S. […]
June 25, 2015
Bangkok Post

You play, You pay

Bee7 and Vserv have partnered up to t monetise the Southeast Asian mobile game market Bee7, an android games monetisation platform, and Vserv, a smart data […]
May 12, 2015
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Vserv eyes revenue from mobile, cable recharge transactions

Firm will also provide technology that will allow shoppers to complete recharge transactions on the banner and other ads. Bengaluru: Mobile advertising technology provider Vserv Digital […]
May 11, 2015
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Vserv bullish on growth; forays into commerce

Empowers Telcos and DTH companies to generate commerce   Mumbai, 11th May 2015 -: Vserv, the leading smart data platform for mobile marketing in India and […]
April 27, 2015
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How mobile game developers can tap into emerging markets

Author: Dippak Khurana, Co-founder and CEO, Vserv With nearly half of all mobile gamers coming from emerging markets, the mobile gaming economy is flourishing. According to market […]
April 15, 2015
Pocket Gamer

Bee7 and Vserv forge partnership to solve emerging market monetisation

Android monetization and user engagement platform Bee7 has announced a new partnership with mobile advertising technology provider Vserv. Vserv boasts over 500 million unique user profiles […]
April 14, 2015
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Bee7 and Vserv join forces to solve games monetization challenges in India and Southeast Asia

Partnership combines Bee7’s innovative monetization and user acquisition platform with Vserv’s app monetization solution – VMAX™ Unlocks traditionally hard to monetize markets for developers across the […]
April 2, 2015
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Finding jobs made easy on mobile with Search Intent

Searching for jobs online and finding the right one, is a tedious process. With many different types of job profiles, innumerable companies, reaching to the right […]
March 12, 2015
The Hindu Business Line

Why the world needs these 8 innovations

Faster, shinier, better — so many of our technological advances focus on upping the ante. At the 2015 Mobile World Congress in Barcelona, the latest smartphones […]
March 11, 2015
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The top 8 enterprise apps from Mobile World Congress

The following is an exclusive guest contributed post from Dippak Khurana, Co-founder & CEO, Vserv This year’s Mobile World Congress in Barcelona saw its usual share […]
March 3, 2015
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Maverick Ventures Enters India; Agrees to Invest in IDG-backed Vserv

Vserv, the leading smart data platform for mobile marketing in India and South East Asia, announced today its signing of an investment from Maverick Capital Ventures, […]
February 26, 2015
Pando

Unlocking the power of high frequency-shopping: A lesson from India’s data marketers

Sometimes we’re on the wrong side of economics. Like when I’m running out of toothpaste from one of those unnecessarily small, over-priced, 0.8 oz travel tubes, […]
February 5, 2015
The Economic Times

Ad-tech Cos Bridge Language Barrier for Target Users

Platform will give digital ads an edge over pure-play data analytics companies Advertising technology companies are coming up with strategies and products targeted at Internet users […]
January 27, 2015
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In APAC, Mobile Consumers Are Very Different – From Each Other

APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO […]
January 21, 2015
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Vserv launches Aqua Native, the next generation native ads

Vserv, a leading smart data led mobile marketing platform, today announced the launch of Vserv Aqua Native, a dynamic native ad format powered by the Vserv […]
January 21, 2015
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Mobile native ads can get 57% higher click-through rate: Vserv

Mobile native ads engage the user with an ad experience that is seamless and contextually relevant to the app or site content, says the Indian mobile marketing […]