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B2B companies will start partnering with B2C firms for data: Vserv CEO

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Data collected in next six months will be more than what the whole industry has collected in the last five years, says Dippak Khurana.

Mumbai-based mobile marketing platform startup Vserv recently forayed into the burgeoning commerce space to provide end-to-end solution to telcos and direct-to-home (DTH) operators, right from the discovery of customers to transaction of services. While telcos will get a platform to promote segmented offers across data and voice, DTH operators can sell segmented channel packs leading to a major jump in subscriptions and higher revenue.

e27 talked to Dippak Khurana, CEO and Co-founder of Vserv (which is backed by Maverick Ventures and IDG Ventures) to know more about the product and the firm’s future plans. Read the full interview here.


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