Android monetization and user engagement platform Bee7 has announced a new partnership with mobile advertising technology provider Vserv. Vserv boasts over 500 million unique user profiles around the world, and is the leading smart data platform for mobile marketing in India and South East Asia.
The partnership between Bee7 and Vserv aims to help solve mobile games monetisation in these markets, where weak payment infrastructure and low credit card usage have made paying for games and IAPs extremely difficult. Bee7 and Vserv's single solution combine's Bee7's game wall tool with Vserv's app monetization capability, VMAX, thus enabling developers to pull in demand from multiple channels. You can read the full story on PocketGamer.Biz, Gamasutra and Campaign Asia.