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BIBA reaches 1 lakh female shoppers in India, with Vserv Authentic Data



BIBA wanted to reach affluent female shoppers to inform them about their latest discount offers at BIBA stores.

Target audience:

Female shoppers within the age group of 30 to 45 years residing in affluent areas in Mumbai, Hyderabad, Kolkata and Surat.


BIBA was facing a challenge reaching out to such a niche audience set in select areas.

Approach & Execution:

We leveraged Vserv Authentic Data to reach female shoppers living only in the affluent areas of four cities, through specific pin code level targeting.  We created a unique image message informing this audience set about the discounts offered at their nearest BIBA stores. The message also contained a link which led users to the brand's online properties.


The image message campaign was highly successful with around 1 lakh female users being reached in 4 affluent areas of these select metro cities. Thus, with Vserv Authentic Data we were able to reach out to this niche audience set, reduce audience spillage and improve marketing efficiency.


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