In the last four years, we have maximized mobile advertising for leading Fortune 500 brands & digital media companies, powered by our award winning AudiencePro™ and AppWrapper™ platforms. As we gear up for another exciting year ahead, we are thrilled to announce yet another innovative approach for advertisers to engage with mobile users. Our SmartRewards, ad format that converts mobile ads into free top ups for talktime, SMS and megabytes!
With this ad format we are creating a unique win-win proposition for the ecosystem as it serves as a value exchange between advertisers and consumers. The idea is driven by the fact that mobile top ups are a universally loved currency, especially in emerging markets where the vast majority are prepaid subscribers. With SmartRewards advertisers can engage and cultivate brand loyalty among users by rewarding them for desired actions. On the other hand, consumers can top up their prepaid mobile account in exchange for engaging with ads, downloading apps and other actions.
SmartRewards will work across all media formats including banners, HTML5 Rich Media, Video, Survey Forms, while supporting a variety of actions such as App Install, Form Fill, Video View amongst others. The top up that consumers receive via SmartRewards will act exactly like regular paid top ups, allowing them to use it for making calls, sending texts or connecting to the internet.
Starting with India, SmartRewards ad format will be available shortly across all emerging markets. Watch this space for more updates and country wise availability.