At Vserv, it is not just our products but also our people that set us apart from the rest. Reiterating this idea, we are delighted to announce the appointment of Anurag Patnaik as Senior Vice President- Product. Anurag, a proven strategist in mobile and digital sector, joins us at a stage where we prepare for our next growth phase and will act as a catalyst to our aggressive growth trajectory.

In his role, he will bring his comprehensive experience to strengthen our proven track record in delivering pioneering product technologies and strategically augment our award winning mobile solutions. With over 17 years of illustrious multi-disciplinary experience across digital advertising, mobile, media & big data Anurag has guided various marquee technology companies in the US to create data driven audience experiences.

His repertoire of innovative product technologies is demonstrated by his contribution to 19 patents in the areas of advertising, proactive business intelligence, telephony/IVR and mobile data. Previously, he also has been associated with segment defining organisations such as Nielsen/McKinsey Co., OpenWave Inc., Yahoo! and Disney to name a few.

In his last assignment, he spearheaded the next generation digital ads business on Reliance Jio 4G. We believe that his wide-ranging experience and pedigree will set newer paradigms in our product innovation strategy, accelerate our scalability to make us stay ahead of the curve.

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