On Friday, August 7, over 70 data science enthusiasts gathered at the Vserv office for a Data Scientists Networking Gala. We got together with AnalyticsWeek a popular big data and data analytics knowledge sharing community, to organize a meetup and networking session for data scientists, where the use of data science in mobile marketing was one of the key focus areas of discussion.
Our Co-founder & CTO, Ashay Padwal kickstarted the session by talking about how the idea behind this session was to provide existing and budding data scientists a platform to come together and share knowledge and domain expertise on data science.
Vserv's resident data scientist, Shrinivas Vasala took to the stage to share how data science plays a critical role in a smart data-led mobile marketing company such as ours. Shrinivas talked about how we end up processing terabytes of data each day using tools such as Hive and Cassandra, and also highlighted how we have customized these tools to our requirements for optimal use.
The presentation turned out to be quite an interactive one, as many members of the audience had several questions and their experiences to share about the subject. The session continued with another colleague and data scientist, Pappu Kumar Jha joining Shrinivas, as they talked about the algorithms used at Vserv for measuring A/B testing experiments on terabytes of data.
The audience broke out for a networking session post the presentation. They were joined by our team members who along with Ashay, discussed several topics such as how to approach data science problems, the tools that can be used for data science algorithms and various big data tools that are suited for specific needs.
Here's a peek into the evening: