Native ads are seeing more receptivity from mobile consumers today as they offer an ad experience that is seamless and non-intrusive. Designed to help marketers and publishers drive greater ROI, Vserv Aqua Native is a dynamic native ad format, powered by the Vserv Smart Data™ platform.
Vserv Aqua Native will enable a seamless mobile app & site experience for consumers, inclusive of ads. It displays ads that are customized as per the environment, design and layout of the app or site, thus retaining consumer attention and reducing ad fatigue. This in turn leads to a higher average click-through rate (CTR) for the publisher.
As content is increasingly being consumed on smartphones today, ads are rapidly merging with the app content in the form of native ads. It has been reported that 25% more consumers tend to notice native ads, thereby resulting in better conversions. Native ads today make perfect sense for publishers who are trying every trick in the book to grab the consumer attention. The free flowing nature of native ads effortlessly integrates marketing messages into content, without compromising on the user experience and results in earnings that were not possible earlier.
Consumer interactions via native ads result in a 4X increase in CTR thus demonstrating that users prefer an engaging experience while browsing through the apps and sites they love. That being said, native ads will also comprise a larger share of the mobile display ad budget by 2017, with publishers gradually realizing the positive results that native advertising generates.
Vserv Aqua Native can deliver 5760 different permutations of an ad to be displayed on an app or site, thus allowing publishers to fully customize the ad based on their requirements. Combined with our Smart Data platform, Vserv Aqua Native makes the overall consumer experience, more relevant, customized and effective.
Here’s a quick insight into the effectiveness of mobile native ads: