Today, native ads on mobile are seeing strong reception from consumers due to their ability to provide a non-intrusive and seamless mobile ad experience. So much so, that 52% more consumers are likely to engage with a native ad.
Native ads can be customized as per the environment and design of the app or site thereby integrating seamlessly with the mobile app/site content, retaining customer attention and reducing ad fatigue. This is substantiated by the fact that native ads are delivering upto 4x more click-through rates and resulting in higher customer engagement.
This infographic gives an in-depth insight into how native ads are increasingly becoming the preferred ad format on mobile: