The shopping habits of today’s consumer have changed massively and E-commerce has been a big driver for this change. It’s allowed consumers to go beyond the barriers of location and time and shop for products they want from the comforts of their homes. However what has truly revolutionized online shopping is mobile which has augmented the E-commerce ecosystem with its personal, anytime, on-the-go features.

However, this ecosystem has also become complex and highly competitive. Keeping up with a consumer through his entire online purchase cycle on desktop and mobile is a challenge most E-commerce companies are grappling with today.

At IAMAI’s Mobile Internet Conference, our VP-Global Sales & Strategy, Narayan Murthy along with Sachin Kapur, Head Marketing APAC Emerging Markets (India, Indonesia, Thailand, Philippines), Groupon, Rahul Narwekar, Founder CEO at NDTV Ethnic Retail Ltd. and Manav Sethi, Group Head- Marketing, Head- Digital Product, Business Head- ASKME Free ads & Deals, ASKME came together for a panel discussion that looked at how E-commerce companies can tap the multi-screen consumer opportunity in a smarter way.

The panel discussion was followed by the launch ofVserv Smart RT

Here’s the video of the panel discussion:

 

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