Mobile has today become the center of a lot of things that we do in our daily lives. Right from watching videos and playing games, to shopping online, a big chunk of the Indian population turns to their smartphones.
In fact, according to a StatCounter estimate, over 71% of the internet traffic in India comes from mobile. This growing mobile internet user base in India has led to many E-commerce companies increasing their focus on mobile. The likes of Myntra and Flipkart already have plans to go mobile-only, moving away from the desktop experience completely.
At the recent ad:tech India 2015 held in April, our CEO, Dippak Khurana, moderated a panel discussion on 'M-commerce – the Future of E-commerce'. The panel discussion featured, an esteemed line up of speakers that included Tarun Malik, Director, Digital Content & Services, Samsung, South West Asia; Sharat Dhall, President, Yatra Online; Saran Chatterjee VP-Products, Flipkart; Sachin Kapur Chief Marketing Officer, Groupon India; Nikhil Rungta SVP & CMO – Digital, Social and eCommerce, Reliance Jio and Arjun Ravi Kolady Head of E-commerce, Local, and Travel, Facebook India.
The panelists shared several insights that threw light on how mobile has changed the game for E-commerce in India. Here is the complete video of the panel discussion.