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Playmous (Russia) – Developer of the Week


While the world economy is going through a roller coaster ride, statistics continue to indicate game development as one of the more stable industries to venture into. There has been a steady growth in the virtual entertainment & mobile platform with newer tech entering the market every day. This has in-turn attracted youth to come up with more creative & engaging games for the users. Playmous, a boutique games publisher, has made a mark of its own in this competitive market.

Playmous started operations in 2011 and was founded by former EA Mobile Country Managers to help game developers market & sell their products. They partner with game developers and help them understand market needs and/ or get specific client requirements and release a product accordingly. They help their clients come up with well-rounded market strategies that make their games click.

When they initially started out, a major challenge Playmous faced, was entering a market already saturated with a lot of talent and creating a high impact there. But after releasing their first game Tap the Frog in 2012, which was hugely successful, they gained confidence & there has been no looking back for them.

Fact File
ConnectFacebook, Website,
AppsGoogle Play Store

While talking about monetization, Playmous explains that, "We monetize with in-game purchases that help user's complete levels with a higher score or unlock different items to be used during the journey of the game. Other than that, we also monetize our apps by placing medium rectangle ad units, interstitials & video ads in the apps. Vserv is the top mobile ad exchange for us as they give excellent eCPM and fill-rate."

Playmous is extremely dedicated and committed towards the industry. They study trends, competition, analyze market requirements and market their products accordingly. They want to release holistic products in the market that will not only work but make the entire user experience enjoyable.

We can surely expect a lot of great things from them and we would like to wish them all the luck for the future.

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