We believe that businesses of tomorrow will all operate on the simple premise of data – the smarter that data is, the sharper the results. With Vserv Smart Data™, we are leading this data powered change that will revolutionize mobile marketing.
We augment user profiles by connecting them with multiple sources such as telcos, apps, offline partners and data management platforms (DMPs) to derive smart data. Through our proprietary algorithm and 500 million+ unique user profiles , we create actionable user personas and identify intent signals in real-time that help deliver the most relevant ads to users. With data on over 50% of the mobile internet users across emerging markets, Vserv is empowering marketers, app developers, telcos and data providers to derive sharper results.
To accelerate our Smart Data offering, we have inked partnerships with key telcos in emerging markets such as Vodafone, Airtel, Aircel, Globe, Mobifone, and Robi Axiata, making us the first and only company in the industry to do so.
We have already run successful test campaigns integrating Vserv Smart Data™. For instance, one such campaign saw a leading mobile top up company witness a 5X increase in the conversion rate. We estimate the Smart Data opportunity entailing m-commerce, in-app purchases, mobile operators and mobile advertising to be a USD 260 billion industry currently, across emerging markets alone. We believe we are uniquely positioned to spearhead this revolution and our aim is to reach 1.2 billion unique users by 2016.
Here’s an infographic providing an in-depth insight into Vserv Smart Data™