In this post, we track the evolution of mobile entertainment ecosystem in emerging markets
The mobile entertainment ecosystem across emerging markets is seeing a dramatic rise in demand for mobile content. In fact, a recent report suggests that the mobile entertainment revenue in emerging markets will rise from USD 8.8 Billion in 2014 to USD 11.7 Billion in 2019 at a CAGR of 6%. Compared to this, the global mobile entertainment revenue will grow at 5% CAGR during the same period. (Refer to graph: Mobile Entertainment Revenue from Emerging Markets)
Of the total global mobile entertainment revenue, India contributed to 14% while Southeast Asia made up for 30%. The share of mobile entertainment revenue from Middle East & Africa was 22% and Latin America constituted a healthy 34% of the total global revenue.
Increasingly, mobile is becoming the first screen of consumption for all entertainment content across emerging markets. With 430 million mobile music users, emerging markets made up for 47% of the global mobile music user population in 2014. 48% of mobile gamers (265 million) came from emerging markets. An estimated 38 million mobile TV users from emerging markets made up for 20% of the global mobile TV user base. (Refer to graph: Category-wise mobile entertainment user base, Emerging Markets 2014)
However, across different mobile entertainment categories, mobile TV will see a tremendous increase in revenue from Emerging Markets, growing at a CAGR of 12.4% over the next five years. Globally it is predicted to grow at a CAGR of 11.1%.
What is driving this massive growth of mobile entertainment content across emerging markets? The explosive growth in smartphones adoption has caused a massive shift in the way digital content is consumed. Smartphones with their rich displays, strong audio and video capabilities, powerful processors and high quality cameras are fueling the growth of ‘mobile-first’ concept in these markets where mobile is seen as the preferred or even the only mode of engagement and content consumption.