With rapid mobile user growth and fast adoption of mobile advertising in Southeast Asia (SEA), we are delighted to announce a series of senior appointments in Indonesia, Philippines, Malaysia and Thailand to further strengthen our leadership team. The five seasoned professionals hired will form the core leadership team under Vikas Gulati, VP, Southeast Asia.
The SEA region is poised for exponential growth in mobile advertising due to rapid smartphone and mobile internet penetration. We can capitalize on the tremendous momentum that we have been experiencing with the right team and stronger regional presence with the newly acquired team. With this, we take another step towards our overall strategy to grow our Southeast Asia team strength by more than three times by the end of 2014.
The newest members to our family are:
Eva Soputan, Country Manager, Indonesia
As a media industry veteran, Eva brings with her 15 years of experience in the areas of advertising sales, business planning and development. Having worked in both traditional (broadcast and print) and digital advertising with global leading companies such as Telkomsel and Exponential Interactive, Eva has equipped herself with comprehensive skill sets in advertising strategy and content.
As the Indonesia Country Manager, Eva is responsible for establishing and reinforcing Vserv.mobi's position as the leading mobile ad exchange in Indonesia through revenue generation and continuously strengthening publisher relationship.
Rovy Rivera, Business Director, Philippines
Rovy has more than 14 years of digital marketing, sales, customer service and business development experience in a wide array of sectors including Telco, FMCG, Beauty and Cosmetic, Consumer Electronics and Entertainment. His previous experience with Adz Central, Exponential Interactive and Benny D. Antiporda equipped him with great understanding and knowledge in digital and mobile marketing. As a digital sales veteran, he was among the industry pioneers who successfully introduced new digital solutions into the Philippines market.
Rovy joins Vserv.mobi as a Business Director. He will helm the business development and sales functions in Philippines.
Tony Kan, Business Director, Malaysia
Tony brings 12 years of media sales, business development and consulting experience with leading local and international media owners in Malaysia, including Catcha Media Berhad and Asia Media. His experience covers various sectors such as Technology, Airlines, FMCG, Financial, Entertainment, Consumer Electronics, Luxury, Automobiles, Beverages, Telecommunications, Educations, Retails and others.
At Vserv.mobi, he will steer the Sales and Marketing strategies for the Malaysia market and drive the business direction to ensure Vserv.mobi to be the top of mind as a one-stop mobile advertising partner.
Suwaree Yeesunyem, Business Development Director, Thailand
Having worked with broadcast company BBTV New Media and online and mobile content provider Sanook Online, Suwaree is well-versed in both mobile and advertising content. Over ten years of experience in digital and advertising media industry make her a right fit at Vserv.mobi.
As the Business Development Director, she spearheads business development with local premium Publishers helping accelerate Vserv.mobi's penetration with mobile content providers in Thailand. Thailand remains a lucrative market for premium mobile content and she will work with local mobile content players to help them market their products via the Vserv.mobi exchange.
Rati Otrakul, Sales Director, Thailand
Rati has over 13 years of experience in the media industry, having worked with MCN Asia, Admax Network, Inmobi and other leading media companies. She specialises in marketing, sales and business development, and has strategic understanding of integrated media engagement of Offline media (Prints, TV, events) and Digital Media (Social media, Online and Mobile Media). Rati has been successful in implementing various innovative media and monetization business projects.
As the Sales Director, Rati is responsible in building and further reinforcing the market awareness of mobile advertising.