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The Lost Impression – “Bringing back the importance of impression in the digital world"


We recently participated at IAMAI‘s 3rd Digital Marketing Conversations in Srinagar, Kashmir where 30 CMOs & five service providers gathered in a closed door gathering for three days. Our Global Sales & Strategy Director Narayan Murthy spoke on a very interesting & engaging topic ‘The Lost Impression – Bringing back the importance of impression in the digital world’. This session highlighted a user’s experience on mobile & the need for defining a creative expression with some alarming stats, trends & experiments clubbed with some real case studies.

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