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Three tips for effectively monetizing mobile gaming apps


The NASSCOM Game Developer Conference 2014 saw some of the best minds and biggest names from the gaming ecosystem in India come together and showcase their work. The event also featured some very interesting conversations, sessions and panel discussions around the gaming ecosystem in the country including the one on Monetization which featured our Associate Vice President – Global Marketing, Pranab Punj as one the panellists.

In an exclusive interview with NASSCOM GDC, Pranab shared three considerations for developers looking to monetize their gaming apps:

  1. Focus on creating content – Focus on creating better gaming content. Collaborate and work with a partner who can take the responsibility of monetization off your shoulders
  2. Mediation is the key – Work with a mediation platform as it can help you maximize yield for your gaming apps
  3. Choose the Right Partner – A right mediation platform gives you full control over your apps and monetization is easy to integrate and use.

Watch the complete interview here:

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