Mobile gaming is growing at a fast pace, especially in the emerging markets. In fact, according to a 2014 estimate, 48% of mobile gamers (265 million) came from emerging markets. However, the flipside to this story is that, in spite of a flourishing mobile gaming industry, monetization in emerging markets, especially those such as India and Southeast Asia has always been a challenge.
The payment infrastructure in these markets is weak, while credit card usage is low. With an aim to make it easier for game developers globally to monetize their titles in these markets, we have partnered with Bee7, a leading the android games monetization and user engagement platform. Bee7 started off as the in-house solution of Outfit7 – the global entertainment company best known for its hit Talking Tom.
The new partnership will see Bee7's unique game wall tool and Vserv's app monetization solution – VMAX™ coming together, thereby enabling developers to pull in demand from multiple channels using one single solution.
This combined with Vserv's large developer ecosystem of 150,000 apps and mobile sites from publishers such as Disney, EA, Games2Win, Reliance Games, ZeptoLab etc. gives developers a proven tool to increase user retention and yield optimization in a fragmented Android dominated market.
Through this partnership, Bee7 and Vserv have unlocked a lucrative new market for developers. India's smartphone adoption is growing rapidly and will be the world's second largest smartphone market. It also ranked third for total downloads in Google Play for 2014, while mobile games revenue in Southeast Asia exceeded $1.1 billion last year.
Vserv and Bee7 will also be hosting events together to help grow the mobile games ecosystem and to share their knowledge of emerging markets, advertising tech, user acquisition, retention and monetization with developers.
Catch us along with Bee7 at PG Connects Bangalore on April 16 and 17, 2015