We saw the opportunity to redefine relevance, simplicity and convenience of telecom and DTH services for the customer. With that in mind, today we are excited to announce our foray into the rapidly growing commerce space. This game-changing combination of Vserv Smart Data™ and our new commerce solution will bring about a disruptive development in the mobile Internet ecosystem.
Today, we see immense opportunity in the Telco and DTH space. In 2014, the total revenue from these services was around 31 billion USD. This is currently growing at a rate of 10% per annum. The share of digital commerce within this is expected to grow by a whopping 300% in the next 4 years. The expanding mobile Internet user base will further add a thrust to this growth.
However, a big challenge that Telcos and DTH operators face today, is to tap into the growing mobile internet user base with relevant offers that result in more transactions. Our solution helps resolve this challenge, taking a four- pronged approach:
Discovery – Identifying the right user with Vserv Smart DataTMbr
Promotion – Engaging the user with segmented offers
Payment – Enabling seamless transaction for the user
Activation – Quick and easy activation of the service
Such an end-to-end offering is the first of its kind solution for the mobile internet space.
With our massive reach of 120 million unique users India, combined with the Vserv Smart Data™ platform and commerce solution we now complete a user's journey from intent to purchase. This results in Vserv driving commerce at scale. For Telcos this translates to enhanced ARPU and DTH operators will witness increased subscriptions.
With Vserv Smart DataTM, we enabled monetization through marketing. With our new commerce solution we are now enabling monetisation through commerce. This path-breaking offering puts us at the forefront of innovation in the mobile Internet ecosystem.
This is a significant milestone for us at Vserv and we would like to thank our customers, partners and team members whose continued support has helped us scale such great heights of success. We are confident that together, we are well positioned to capture a sizeable share of this fast growing market.
We will continue to reinvent the ecosystem with disruptive solutions for marketing and commerce segments in the coming fiscal.