Extending our strategic partnerships with key telcos across emerging markets, we are excited to announce our partnership with PT XL Axiata Tbk (XL), the second largest telecom service operator in Indonesia. This partnership will integrate the Vserv Smart Data™ platform with XL to help drive higher ROI for mobile entertainment companies.
Through this partnership, we along with XL will enable mobile entertainment marketers to target the most relevant audience, with the right ads at the right time, based on user personas and intent signals. Indonesia’s mobile entertainment market is currently pegged at USD 765 million in revenues and is growing at a CAGR of 4.7% making it a high potential market for telcos and mobile entertainment companies.
Currently, Indonesia has a total of 83.7 million internet users. Hence, this growing market provides immense opportunities for advertisers to adopt mobile advertising. Also, as the current average ad spends on digital platforms is just over five percent of total ads expenditure, this opens up a big window of opportunity for marketers and makes Indonesia one of the most promising markets in Southeast Asia.
We believe this partnership is a testimonial of the market confidence in our recently launched Vserv Smart Data™ platform and leveraging the value that this platform brings, along with XL’s deep understanding of its extensive customer base, we are confident of enhancing the efficiency of the mobile entertainment ecosystem in Indonesia.
 Source: IE market research