With 2017 having come to a close and the new year upon us, we define this time as the 'Jump to Happiness' moment. Now what would make us be in that 'Jump to Happiness' moment? You're right, a quick read on some of our best mobile advertising campaigns of 2017. While we have done a lot of great work in 2017 and worked with more than 120 brands from 15 different industry verticals, below are a few interesting campaigns we would like to showcase.
Facebook campaign made more efficient for a leading OTT player
An OTT platform increased its video views by leveraging Vserv Authentic Data's data guzzler audience segment on Facebook. By reaching close to 6 million data guzzlers on Facebook we also ensured the campaign achieved the right scale and an optimum CPV. Since the client was measuring us on these two parameters, the campaign results ensured the ROI goals were sufficiently met.
When GST was introduced, SAP India was looking to reach out to SME decision makers with effective solutions. This campaign is special for us as we catered to the otherwise under-served category of SME decision makers, with the support of 2 channels: social & messaging. SAP's engagement with the pertinent audience of over 416,000 SME decision makers, on both social media and through messaging resulted in multiple high quality conversations for the brand.
Mobile campaign backed with offline attribution tracking
Brick and mortar companies have noticed that consumers usually discover their ads online and some may purchase through the same medium however most resort to offline purchases. These marketers are always looking to measure total business impact, i.e. offline plus online purchases against their digital marketing investments. For a leading telecom operator, this was achieved easily through Vserv's people-based marketing approach. The campaign met the ROI goals and the client was able to measure the comprehensive business outcome (online + offline conversions) against their online marketing investments.
In the era of mobile internet, mobile messaging still works provided…
To promote Paytm's new e-ticket buying service for flights and trains, the primary need was increased reach and clicks. Through this messaging campaign and Vserv Authentic Data, we reached nearly 6.5 million interested e-ticket buyers with an outstanding CTR of 2%. Close to 130,000 e-ticket buyers engaged with the mobile ad and this was possible because the discovery point was where the users typically look for their e-ticket related communication.
Mahindra First Choice wanted to reach out to farmers in Rajasthan to educate them about it's tractor loan offering. By leveraging Vserv Authentic Data, the company targeted Rajasthani farmers having low range smartphones and / or feature phones. With a contextual 25 second audio clip in Hindi, Mahindra First Choice reached out to 2.7 lakh farmers, resulting in over 8% opt-ins and more than 17,000 leads.
This mobile creative for Good Knight delivered excellent engagement metrics owing to the creative's instant connect with the right target audience. What worked for this campaign was the simplicity and effectiveness of the brand message. Targeted towards young parents the mobile ad showcased the emotion of 'care' for their kids in an creative manner which lead to high engagement levels.
A leading hospitality player leveraged a Vserv Authentic Audience Segment called 'Frequent International Travelers' for a mobile outreach of their loyalty program. This outreach showed very good ROI for the client as interested users engaged heavily with the brand's landing page. Not only did they spend considerable amount of time, the recorded bounce rate was very low. This is a very good example of a people-based marketing campaign as we could extract true value for the brand.
On this note, we would like to thank all our 120 brands who gave us an opportunity to work with them. We wish everyone a great 2018!
Adidas, Adda52, Aditya Birla Capital, Aditya Birla Group, Alt Balaji, Air Asia, Airtel, Amazon, Amazon Prime Video, Apple, Avis, Axis Bank,,Biba, Big Bazaar, Birla Sunlife, BlueStar, BMW, Budweiser, Byjus, Canon, Carrier, Castrol, Central, CIBIL, Colgate, Coverfox, Datsun, Disney, Dominos, Eveready, Fedex, Fiat, Flipkart, Food Hall, Forever Mark, FreshMenu, Gaana, Godrej Properties, GoIbibo, Google, H&M, Havells, HDFC Life, Honda, Hooq, HP, HR Johnson, Hyatt, Hyundai IBM, ICICI Prudential Life Insurance, ICICI Prudential Mutual Fund, Idea, J&J, Jaypore, JK Tyres, JLR, Junglee Rummy, Kotak, LG, Lodha, L’Oreal, Mahindra First Choice, Mahindra Holidays, Mahindra Lifespaces, Marico, Maruti, Max Life, Michelin, Microsoft, Mobikwik, Monster, Motorola, Myntra, Nerolac, NGC, Nykaa, Oppo, Orient, Paisabazaar, Paytm, Phillips, Phone Pe, Pidilite, Pizza Hut, Qualcomm, Quikr, Reliance Mutual Funds, Reliance Retail, Royal Enfield, Sahakari Bhandaar, Samsung, SAP, Save the Children, SC Johnson, Sony Liv, Star, Sterling Holidays, Tanishq, Tata AIG, Tata Capital, Tata Housing, Tata Motors, Tata Salt, Titan, Toyota, Treebo, Triumph, Uber, UC Web, UCB, UTI, Virgin Atlantic, Viu, Vodafone, Volkswagen, VOOT, Wadhwa Group, Wonderla, Zee
Looking forward to our next 'Jump to Happiness' moment in 2018.