Today’s consumer is spoilt for choice, especially when it comes to cars. In a market that has plenty to offer, making a choice can be quite a tedious process. One such marketplace is the leading online automobile portal, CarTrade.com. The brand wanted to reach out to the mobile Internet base in the country and showcase CarTrade.com as the single online destination for finding the widest range of cars and the best deals.
Using Vserv's innovative Search Intent Ad format, we created a mobile ad campaign to attract buyers on mobile and to create brand awareness about CarTrade. This innovative format allows having a built-in search feature within the mobile ad which takes the user to the exact search results based on the entered keyword. This helped define CarTrade.com as the go-to destination for for consumers interested in buying cars.
Bridging the gap between the buyer and seller
To reach this very specific audience, we targeted smartphone users on relevant apps and sites which we knew were frequented by them. Our media strategy was based on the media usage and consumption patterns of target audience. A rich media full screen ad showcased the wide variety of car deals available on CarTrade.com.
The creative featured a search functionality that let the user enter the car model of his choice. All the users had to do, was to enter the search keyword based on their requirements and they would be directed to the CarTrade.com website with the corresponding search results.
Using our search intent format, we were able to drive the relevant target audience to the right car deal. The campaign showcased CarTrade.com as the best portal for used car price information, certified used cars, on road dealer prices and expert reviews that empower buyers and sellers to find the most suitable vehicles at the most affordable prices.