December 8, 2016
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Marketers in India are already reaping the fruits of mobile marketing

A myth that commonly prevails is that mobile marketing is yet to make great strides in APAC, especially in countries such as India. However, in a […]
November 22, 2016
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In your quest for engaging the mobile video consumer, opt-in video ads are your best bet

India’s appetite for video consumption is on the rise. Among the target audience of the country that they’re aimed at, video streaming apps such as Netflix, […]
November 10, 2016
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How Axe helped Thai male consumers choose the fragrance that best matched their style

What if the deodorant you wore matched your personality style? Wouldn’t that make you the ultimate magnet for the ladies? Now that we’ve got you excited, […]
November 4, 2016
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How Magnum made Thai users feel like they were in heaven with this interactive mobile ad campaign

Who doesn’t love to bite into their favorite ice cream flavor on a warm sunny day? Magnum Ice creams, known globally for their indulgent ice cream […]
October 25, 2016
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Five trends that Indian E-commerce companies must take note of, this Diwali season

E-commerce companies in India have had a good run during their annual sale season this year. Flipkart had its Big Billion Days 2016 while Amazon saw a […]
October 12, 2016
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How National Geographic Channel cracked the code to winning its audience with a mobile ad

What if you knew there was an easier, albeit cooler way to open a can of soda perfectly? Or, if you knew a trick that came […]
October 3, 2016
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How 1.4 million Indonesians experienced the Samsung Gear S2 on their smartphones

Smartwatches have been slowly but steadily catching on for a while now. The way they augment the smartphone experience, makes them hugely popular among their users. […]
September 13, 2016
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We are all coming together for the new kid on the block – VClub

At Vserv, our culture is defined by our values – Innovation, Passion, Agility, Ethical and Trustworthy. Each Vserv employee has these values strongly imbibed in their […]
September 9, 2016
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Pokémon GO is today, AR on mobile is tomorrow

The glow of Pokémon GO’s overnight success might be fading away. However it has set a precedent for augmented reality (AR) on mobile and opened a […]
August 30, 2016
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Infographic: Apps made by India, loved by the world

India was quick to adopt smartphones. Naturally, the love for apps followed shortly and today India is one of the biggest markets for apps globally. However, […]
August 23, 2016
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The rise of programmatic in Southeast Asia

According to recent Magna Global estimates, programmatic spends across Southeast Asia have been projected to hit USD 452 Million in 2019, growing at an astounding rate […]
August 16, 2016
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Marketers, get ready to ride the 4G growth wave in India

The advent of 3G set the ball rolling for a smartphone revolution in India. Improving connectivity tipped the scales in favor of smartphones and today these […]
August 9, 2016
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Marketers, the game enthusiast persona is your mobile marketing trump card

If there’s one thing widely popular among smartphone users, it’s mobile gaming. In fact, mobile gaming takes a significant amount of their time on smartphones for […]
July 26, 2016
Vserv Insights three ways to mobile Video ads right

A quick insight into the minds of connected travelers

We recently talked about how today’s connected traveler’s journey starts from a smartphone. We looked at how smartphones have become the pivotal to a travel plan, […]
July 19, 2016
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47% Indian travelers turning to apps in 2015 suggests a turning tide in online travel

Almost over a decade ago, travel websites changed the way people made their travel plans. The ease of making your travel arrangements, booking accommodation, figuring out […]
July 12, 2016
Vserv Insights Digital Advertising in India

4 trends that spell a bright future for digital advertising in India

When it comes to digital in India, we are at an interesting point in time. Apparel and books are bought via E-commerce. Cabs are hailed through […]
July 5, 2016
Vserv Insights Southeast Asia booming Internet economy

What’s driving Southeast Asia’s booming Internet economy

When it comes to Internet adoption across the world, Southeast Asia as a region has gone into an overdrive of sorts. According to a recent Temasek […]
June 28, 2016
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5 trends E-commerce companies in India cannot afford to miss

In 2015, over 50 million people in India shopped online. AT Kearney estimates that by 2020, this number is expected to grow three-fold and cross 175 […]
June 21, 2016
Vserv Insights mobile marketing for retail ad formats

In mobile marketing for retail, there is no one ad format to rule them all

A recent AT Kearney report suggests that 50% of organized retail will be influenced by digital. There’s another report that also suggests that 50% of all E-commerce […]
June 14, 2016
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#NowPlaying in Malaysia: Videos on smartphones

Sometime around November last year, we talked about Malaysia’s fast growing mobile ecosystem. At that point, it was estimated that Malaysians spend over 3.6 hours a […]
June 7, 2016
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Debunking the myth that mobile gamers dislike rewarded video ads

If we were to ask the average Indian smartphone user about what they primarily use their smartphones for besides communication, the answers would typically feature these […]
May 31, 2016
Vserv Insights three ways to mobile Video ads right

Three more ways to guarantee greater user engagement for your mobile video ads

In our previous post, we looked at four secret ingredients to get a video experience right. We talked about how call to action buttons, ads auto-playing […]
May 24, 2016
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The secret sauce to cook up the perfect mobile video ad experience

Video serves as a great tool for marketers to get their message across to consumers in the quickest possible manner. So much can be said about […]
May 17, 2016
Vserv Insights Indian E-commerce Consumer Intent

How mobile marketing can help Indian E-commerce harness consumer intent

A joint study on the E-commerce market in India by ASSOCHAM and Forrester estimated that E-commerce revenue in the country is projected to grow from USD […]
May 3, 2016
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The Mobile Advertising Game of Thrones : How in-app advertising is taking over the mobile advertising empire

Sometime towards the end of 2015, we talked about India’s growing love for apps. We talked about how apps such as Zomato and Uber were providing […]
February 11, 2016
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Meet us at MWC 2016 and find out why Mobile is Everything today

Everything that people do today in their daily lives has a mobile touch point. Right from traditional communication to social media, booking an airplane ticket or […]
January 14, 2016
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When ‘Zombies’ took over at Vserv’s 6th anniversary bash

On a rather quiet November morning, team Vserv was greeted with ‘zombies’ crawling all over the office. Some team members were confused, most were amused but […]
December 29, 2015
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8 cool ways mobile will get hotter in 2016

Mobile has been the star of the year 2015 and will continue to shine through 2016. In my opinion, these are the key trends that will […]
December 29, 2015
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Thank You and Happy Holidays – Rolling a 6!

As we turn 6, we would like to roll out the festive greetings on a high note! 2015 has been full of new endeavours & achievements […]
December 2, 2015
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Discover our next generation mobile affiliate network at Affiliate World Asia

The first Affiliate World Asia conference comes to Bangkok between December 7 and December 9, 2015. The conference for affiliate industry leaders, in its first edition, […]
December 2, 2015
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Google India’s former retail head Nadeesh Ramachandran to lead our Sales efforts

Our mobile marketing business across India and Southeast Asia gets a huge boost as Google India’s former retail head Nadeesh Ramachandran joins us as Vice President, […]
November 23, 2015
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Innovation was at the center stage of the Vserv & MediaTek Labs #IoT #Hackathon

A group of innovative minds came together to create some unique solutions to real-world problems at the three day Ideas2Prototype IoT Hackathon organized by Vserv along […]
November 19, 2015
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Goosebumps, gore and zombies: What lies ahead at the Vserv 6th anniversary celebrations

At Vserv, it’s always been about constantly bettering whatever we’ve done so far. This also holds true for how we celebrate our wins and jubilations. Vserv […]
October 16, 2015
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We’ve bagged all three precious metals at the MMA Smarties 2015

We all at Vserv have a big reason to rejoice as we’ve bagged all the three precious metals at the recent MMA Smarties Indonesia 2015. MMA […]
October 8, 2015
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Unveiling OfferDeck™, a next generation mobile affiliate network

Are you an app publisher that has to work with an affiliate partner out of compulsion rather than out of choice? Are you getting the best […]
October 5, 2015
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Fireside Chat: #MobileIndia – the future of #DigitalIndia

The Global Mobile Internet Conference (GMIC) 2015 held in Bangalore is one of the leading global events on mobile that takes the Mobile Internet discussion to […]
September 3, 2015
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GMIC is coming to Bangalore and we’ll be there!

After making a grand India debut in 2014, the Global Mobile Internet Conference (GMIC) is back again this year. The event promises to be a bigger […]
August 12, 2015
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Data Scientists Networking Gala @ Vserv, a round-up

On Friday, August 7, over 70 data science enthusiasts gathered at the Vserv office for a Data Scientists Networking Gala. We got together with AnalyticsWeek a […]
August 10, 2015
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Catch us at GMIC Jakarta and discover a new approach to monetization

One of the biggest conferences on mobile, the Global Mobile Internet Conference (GMIC) is coming to Jakarta tomorrow, August 11. The event sees the global mobile […]
June 17, 2015
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Vserv is ISO 27001 certified

For us at Vserv, it is our constant endeavor to ensure that we everything we do circles back to our core values. Our Information Security Management […]
May 29, 2015
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Five Google I/O 2015 announcements that made news

Every year, Google announces a slew of developer goodies at its annual Google I/O conference. Expectations were high this year as there were talks of Android […]
May 11, 2015
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Vserv Milestone: Our foray into the commerce ecosystem

We saw the opportunity to redefine relevance, simplicity and convenience of telecom and DTH services for the customer. With that in mind, today we are excited […]
May 5, 2015
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Panel Discussion: M-commerce – the future of E-commerce [Video]

Mobile has today become the center of a lot of things that we do in our daily lives. Right from watching videos and playing games, to […]
April 15, 2015
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Catch us at PG Connects Bangalore

Pocket Gamer (PG) Connects, the leading global mobile games conference comes to India this week. PG Connects globally, sees big game publishers, indie developers, marketers and […]
April 14, 2015
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Vserv and Bee7 team up to make monetization easier for game developers in India & SEA

Mobile gaming is growing at a fast pace, especially in the emerging markets. In fact, according to a 2014 estimate, 48% of mobile gamers (265 million) […]
March 3, 2015
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#MWC15 so far: Highlights from Day 2 and Day 1

MWC 2015 kicked off with much grandeur as industry biggies such as Google, Samsung, HTC and Microsoft, each one had something new to announce, a new […]
March 2, 2015
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A round up of Day 1 at #MWC15

Every year, the Mobile World Congress promises to bring along a slew of new product and technology announcements that often set trends in the industry for […]
February 18, 2015
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Let’s Catch Up at MWC 2015

Only a few days left for the Mobile World Congress (MWC) 2015, which kicks off at Barcelona on March 2, 2015. This year, MWC is all […]
February 9, 2015
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Have you upgraded to our enhanced PHP ad code yet?

At Vserv, it is our constant endeavor to offer solutions that drive better results for our publishers and developers. But while doing so, we want our […]
February 5, 2015
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Tweet to win #MWC15 passes [Updated]

Missed your chance to attend this year’s Mobile World Congress (MWC)? Don’t be disappointed, for here’s an opportunity for you to win your way to MWC […]
February 3, 2015
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The future of video is mobile: Part 2 – The evolution of the payment ecosystem

This is the concluding part of a two-part series that looks at the rise of mobile as the preferred medium for video content consumption and the […]
January 30, 2015
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Panel discussion: E-commerce and the multi-screen consumer opportunity

The shopping habits of today’s consumer have changed massively and E-commerce has been a big driver for this change. It’s allowed consumers to go beyond the […]
January 28, 2015
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The future of video is mobile – Part 1: Decoding consumption patterns

In this two part series, we analyze the rise of mobile as the preferred medium for video content consumption and the evolution of the video content […]
January 21, 2015
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Infographic: Native Ads – a seamless ad experience

Today, native ads on mobile are seeing strong reception from consumers due to their ability to provide a non-intrusive and seamless mobile ad experience. So much […]
January 21, 2015
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Delivering a seamless, non-intrusive mobile ad experience with Vserv Aqua Native

  Native ads are seeing more receptivity from mobile consumers today as they offer an ad experience that is seamless and non-intrusive. Designed to help marketers […]
January 13, 2015
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Mobile App Usage: E-commerce gaining popularity, mobile gaming demand steady

People love shopping online. Going by recent trends, they love shopping on their smartphones more. Industry figures estimate that while 2013 was all about messaging apps, […]
January 12, 2015
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Celebrating in grand Bollywood style! #VservTurns5

The last five years have seen us scale many heights of success. To rejoice these five fabulous years, a grand Bollywood themed celebration was planned for […]
January 8, 2015
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Telecom industry veteran Shailesh Varudkar joins us as VP – Global Business Operations

In a move that will provide our business a strong boost, we are delighted to announce the appointment of Shailesh Varudkar as Vice President – Global […]
December 31, 2014
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2014: The year that was for mobile marketing

As we look back at 2014, we find that our predictions on trends that would impact mobile marketing this year have come true. Here’s a look […]
December 30, 2014
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Five key mobile marketing trends for 2015

We will continue to see emerging markets outshine developed markets when it comes to growth in smartphone and mobile internet penetration. While mobile and PC have […]
December 23, 2014
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The State Of Mobile Entertainment Ecosystem: Part 2

  In this post we track the mobile content consumption patterns across emerging markets In part 1 of this series, we looked at how the mobile […]
December 23, 2014
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Vserv Turns 5: A Curtain Raiser

Vserv turns five in January 2015. Keeping in tradition with the celebrating the big day in a magnanimous manner, we have a grand celebration planned in […]
December 22, 2014
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Give us a High 5, it’s been an amazing 2014 for Vserv!

Over the past five years, we’ve consistently delivered solutions that help address the challenges faced by the mobile marketing ecosystem in emerging markets. Give us a […]
December 19, 2014
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The Untapped Potential Of The Global Android Market

As an app developer, you’re probably wary of the fast pace and fierce competition that exists within the industry. However, it’s important to remember that this […]
December 18, 2014
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We’ve partnered with XL to strengthen the mobile entertainment ecosystem in Indonesia

  Extending our strategic partnerships with key telcos across emerging markets, we are excited to announce our partnership with PT XL Axiata Tbk (XL), the second […]
December 16, 2014
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The state of mobile entertainment ecosystem: Part 1

  In this post, we track the evolution of mobile entertainment ecosystem in emerging markets   The mobile entertainment ecosystem across emerging markets is seeing a […]
December 16, 2014
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Vserv VMIX Southeast Asia to kickstart at Jakarta

  On Thursday, December 18 2014, we along with Indonesia’s leading telco XL Axiata, will kick-start the first edition of VMIX in Southeast Asia, a mixer […]
December 8, 2014
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A great start to Vserv CoderDojo

The first day of Vserv CoderDojo kick started on an exciting note as youngsters, some of them as young as seven years old, accompanied by their parents, […]
December 4, 2014
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Introducing Vserv CoderDojo

  All of us at Vserv are Passionate, Innovative, Agile, Trustworthy and Ethical and these values reflect in our ideas, our products and in the way […]
December 1, 2014
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This GMIC SV is all about the billions of future mobile users

After a very successful round at Bangalore, India in September this year, the Global Mobile Internet Conference (GMIC) hits the U.S. shores with GMIC Silicon Valley […]