January 18, 2017
Vserv Insights Rewarded Video ads Gen XYZ

Mobile marketing with Rewarded Video Ads: Suitable for all ages

No, it’s not a disclaimer. It is how smartphone users are responding to rewarded video ads today. Increasingly, smartphone consumers, irrespective of whether Generation X, Y […]
January 13, 2017

S(c)ent via mobile: How Thai women experienced Lux Escada’s new fragrant body wash through a mobile ad

  Think of a premium skin care and body care brand for women, and the name Lux comes to your mind. Think of Lux and we […]
January 10, 2017
Vserv Insights - Indonesia news app consumption featured

When it comes to Indonesian smartphone users, your mobile marketing must be ‘in the news’

What do older urban Indonesian smartphone users like to do the most with their devices? They like to stay updated with what’s happening around the world. […]
January 5, 2017
Vserv Adidas Philippines case study

Adidas delivered a mobile marketing slam dunk with this ad campaign in Philippines

Famous basketball player, Derrick Rose was making a return after missing in action as a result of an injury. Adidas was looking to celebrate the return […]
January 3, 2017
Vserv Insights OTT growth in India featured

The demand for content on mobile has gone ‘Over The Top’

This is the year when the tides are turning for (Over-The-Top) OTT content in India. It is estimated that the top 10 OTT apps in the […]
December 27, 2016

4 surprising facts about female mobile gamers in India

When it comes to digital gaming and who games more, men or women, the outlook towards it has generally been myopic. There is a strong gender […]
December 20, 2016

Mobile marketing in Indonesia: Fantastic results and where to find them

As far as smartphone adoption in Southeast Asia goes, Indonesia has always been a market to watch out for. In fact, according to eMarketer, smartphone users […]
December 15, 2016
Online Shopper on mobile Christmas season featured

12 days of Christmas: The time to tap the online shopper is now

It’s that time of the year. Secret Santa at workplaces and everyone’s already making their Christmas and New Year plans. However, this is also the season […]
December 8, 2016
Mobile marketing success rate featured

Marketers in India are already reaping the fruits of mobile marketing

A myth that commonly prevails is that mobile marketing is yet to make great strides in APAC, especially in countries such as India. However, in a […]
November 22, 2016

In your quest for engaging the mobile video consumer, opt-in video ads are your best bet

India’s appetite for video consumption is on the rise. Among the target audience of the country that they’re aimed at, video streaming apps such as Netflix, […]
November 10, 2016
Axe Dark vs Gold success story featured image

How Axe helped Thai male consumers choose the fragrance that best matched their style

What if the deodorant you wore matched your personality style? Wouldn’t that make you the ultimate magnet for the ladies? Now that we’ve got you excited, […]
November 4, 2016
Magnum White Almond

How Magnum made Thai users feel like they were in heaven with this interactive mobile ad campaign

Who doesn’t love to bite into their favorite ice cream flavor on a warm sunny day? Magnum Ice creams, known globally for their indulgent ice cream […]
October 25, 2016
Vserv Insights Ecommerce Diwali Season Mobile Shopping Trends_500x300

Five trends that Indian E-commerce companies must take note of, this Diwali season

E-commerce companies in India have had a good run during their annual sale season this year. Flipkart had its Big Billion Days 2016 while Amazon saw a […]
October 12, 2016

How National Geographic Channel cracked the code to winning its audience with a mobile ad

What if you knew there was an easier, albeit cooler way to open a can of soda perfectly? Or, if you knew a trick that came […]
October 3, 2016

How 1.4 million Indonesians experienced the Samsung Gear S2 on their smartphones

Smartwatches have been slowly but steadily catching on for a while now. The way they augment the smartphone experience, makes them hugely popular among their users. […]
September 13, 2016

We are all coming together for the new kid on the block – VClub

At Vserv, our culture is defined by our values – Innovation, Passion, Agility, Ethical and Trustworthy. Each Vserv employee has these values strongly imbibed in their […]
September 9, 2016

Pokémon GO is today, AR on mobile is tomorrow

The glow of Pokémon GO’s overnight success might be fading away. However it has set a precedent for augmented reality (AR) on mobile and opened a […]
August 30, 2016
Apps made by India featured image

Infographic: Apps made by India, loved by the world

India was quick to adopt smartphones. Naturally, the love for apps followed shortly and today India is one of the biggest markets for apps globally. However, […]
August 23, 2016
Vserv Insights programmatic in Southeast Asia

The rise of programmatic in Southeast Asia

According to recent Magna Global estimates, programmatic spends across Southeast Asia have been projected to hit USD 452 Million in 2019, growing at an astounding rate […]
August 16, 2016

Marketers, get ready to ride the 4G growth wave in India

The advent of 3G set the ball rolling for a smartphone revolution in India. Improving connectivity tipped the scales in favor of smartphones and today these […]
August 9, 2016

Marketers, the game enthusiast persona is your mobile marketing trump card

If there’s one thing widely popular among smartphone users, it’s mobile gaming. In fact, mobile gaming takes a significant amount of their time on smartphones for […]
July 26, 2016
Vserv Insights three ways to mobile Video ads right

A quick insight into the minds of connected travelers

We recently talked about how today’s connected traveler’s journey starts from a smartphone. We looked at how smartphones have become the pivotal to a travel plan, […]
July 19, 2016
Vserv Insights 47% Indians online travel using apps featured image

47% Indian travelers turning to apps in 2015 suggests a turning tide in online travel

Almost over a decade ago, travel websites changed the way people made their travel plans. The ease of making your travel arrangements, booking accommodation, figuring out […]
July 12, 2016
Vserv Insights Digital Advertising in India

4 trends that spell a bright future for digital advertising in India

When it comes to digital in India, we are at an interesting point in time. Apparel and books are bought via E-commerce. Cabs are hailed through […]
July 5, 2016
Vserv Insights Southeast Asia booming Internet economy

What’s driving Southeast Asia’s booming Internet economy

When it comes to Internet adoption across the world, Southeast Asia as a region has gone into an overdrive of sorts. According to a recent Temasek […]
June 28, 2016
Vserv Insights 5 trends ecommerce companies India featured

5 trends E-commerce companies in India cannot afford to miss

In 2015, over 50 million people in India shopped online. AT Kearney estimates that by 2020, this number is expected to grow three-fold and cross 175 […]
June 21, 2016
Vserv Insights mobile marketing for retail ad formats

In mobile marketing for retail, there is no one ad format to rule them all

A recent AT Kearney report suggests that 50% of organized retail will be influenced by digital. There’s another report that also suggests that 50% of all E-commerce […]
June 14, 2016

#NowPlaying in Malaysia: Videos on smartphones

Sometime around November last year, we talked about Malaysia’s fast growing mobile ecosystem. At that point, it was estimated that Malaysians spend over 3.6 hours a […]
June 7, 2016
Vserv Insights Rewarded video ads featured

Debunking the myth that mobile gamers dislike rewarded video ads

If we were to ask the average Indian smartphone user about what they primarily use their smartphones for besides communication, the answers would typically feature these […]
May 31, 2016
Vserv Insights three ways to mobile Video ads right

Three more ways to guarantee greater user engagement for your mobile video ads

In our previous post, we looked at four secret ingredients to get a video experience right. We talked about how call to action buttons, ads auto-playing […]
May 24, 2016
Mobile video ads secret sauce featured image

The secret sauce to cook up the perfect mobile video ad experience

Video serves as a great tool for marketers to get their message across to consumers in the quickest possible manner. So much can be said about […]
May 17, 2016
Vserv Insights Indian E-commerce Consumer Intent

How mobile marketing can help Indian E-commerce harness consumer intent

A joint study on the E-commerce market in India by ASSOCHAM and Forrester estimated that E-commerce revenue in the country is projected to grow from USD […]
May 3, 2016
Vserv Insights in-app advertising game of thrones featured

The Mobile Advertising Game of Thrones : How in-app advertising is taking over the mobile advertising empire

Sometime towards the end of 2015, we talked about India’s growing love for apps. We talked about how apps such as Zomato and Uber were providing […]
February 11, 2016

Meet us at MWC 2016 and find out why Mobile is Everything today

Everything that people do today in their daily lives has a mobile touch point. Right from traditional communication to social media, booking an airplane ticket or […]
January 14, 2016
Vserv 6th Anniversary Bash featured image

When ‘Zombies’ took over at Vserv’s 6th anniversary bash

On a rather quiet November morning, team Vserv was greeted with ‘zombies’ crawling all over the office. Some team members were confused, most were amused but […]
December 29, 2015
Vserv 8 cool ways mobile will get hotter in 2016 featured

8 cool ways mobile will get hotter in 2016

Mobile has been the star of the year 2015 and will continue to shine through 2016. In my opinion, these are the key trends that will […]
December 29, 2015
Vserv Rolling a 6 featured image

Thank You and Happy Holidays – Rolling a 6!

As we turn 6, we would like to roll out the festive greetings on a high note! 2015 has been full of new endeavours & achievements […]
December 2, 2015
Affiliate World Asia featured image

Discover our next generation mobile affiliate network at Affiliate World Asia

The first Affiliate World Asia conference comes to Bangkok between December 7 and December 9, 2015. The conference for affiliate industry leaders, in its first edition, […]
December 2, 2015
Nadeesh Featured

Google India’s former retail head Nadeesh Ramachandran to lead our Sales efforts

Our mobile marketing business across India and Southeast Asia gets a huge boost as Google India’s former retail head Nadeesh Ramachandran joins us as Vice President, […]
November 23, 2015
Vserv MediaTek Hackathon featured

Innovation was at the center stage of the Vserv & MediaTek Labs #IoT #Hackathon

A group of innovative minds came together to create some unique solutions to real-world problems at the three day Ideas2Prototype IoT Hackathon organized by Vserv along […]
November 19, 2015
Vserv 6th Anniversary celebration featured image

Goosebumps, gore and zombies: What lies ahead at the Vserv 6th anniversary celebrations

At Vserv, it’s always been about constantly bettering whatever we’ve done so far. This also holds true for how we celebrate our wins and jubilations. Vserv […]
October 16, 2015
MMA Smarties 2015 awards featured

We’ve bagged all three precious metals at the MMA Smarties 2015

We all at Vserv have a big reason to rejoice as we’ve bagged all the three precious metals at the recent MMA Smarties Indonesia 2015. MMA […]
October 8, 2015
Unveiling OfferDeck - blog

Unveiling OfferDeck™, a next generation mobile affiliate network

Are you an app publisher that has to work with an affiliate partner out of compulsion rather than out of choice? Are you getting the best […]
October 5, 2015
Fireside chat - GMIC Bangalore

Fireside Chat: #MobileIndia – the future of #DigitalIndia

The Global Mobile Internet Conference (GMIC) 2015 held in Bangalore is one of the leading global events on mobile that takes the Mobile Internet discussion to […]
September 3, 2015
Vserv GMIC Banglore

GMIC is coming to Bangalore and we’ll be there!

After making a grand India debut in 2014, the Global Mobile Internet Conference (GMIC) is back again this year. The event promises to be a bigger […]
August 12, 2015
DGGala featured image

Data Scientists Networking Gala @ Vserv, a round-up

On Friday, August 7, over 70 data science enthusiasts gathered at the Vserv office for a Data Scientists Networking Gala. We got together with AnalyticsWeek a […]
August 10, 2015
GMIC Jakarta featured

Catch us at GMIC Jakarta and discover a new approach to monetization

One of the biggest conferences on mobile, the Global Mobile Internet Conference (GMIC) is coming to Jakarta tomorrow, August 11. The event sees the global mobile […]
June 17, 2015
ISO Certification Blog

Vserv is ISO 27001 certified

For us at Vserv, it is our constant endeavor to ensure that we everything we do circles back to our core values. Our Information Security Management […]
May 29, 2015
Google IO Round up featured

Five Google I/O 2015 announcements that made news

Every year, Google announces a slew of developer goodies at its annual Google I/O conference. Expectations were high this year as there were talks of Android […]
May 11, 2015
Vserv's commerce solution for Telco & DTH - featured image

Vserv Milestone: Our foray into the commerce ecosystem

We saw the opportunity to redefine relevance, simplicity and convenience of telecom and DTH services for the customer. With that in mind, today we are excited […]
May 5, 2015
Panel discsussion M-commerce E-commerce featured

Panel Discussion: M-commerce – the future of E-commerce [Video]

Mobile has today become the center of a lot of things that we do in our daily lives. Right from watching videos and playing games, to […]
April 15, 2015
PGConnects Bangalore featured

Catch us at PG Connects Bangalore

Pocket Gamer (PG) Connects, the leading global mobile games conference comes to India this week. PG Connects globally, sees big game publishers, indie developers, marketers and […]
April 14, 2015
Bee7 Image

Vserv and Bee7 team up to make monetization easier for game developers in India & SEA

Mobile gaming is growing at a fast pace, especially in the emerging markets. In fact, according to a 2014 estimate, 48% of mobile gamers (265 million) […]
March 3, 2015
MWC Round up Day 2 featured

#MWC15 so far: Highlights from Day 2 and Day 1

MWC 2015 kicked off with much grandeur as industry biggies such as Google, Samsung, HTC and Microsoft, each one had something new to announce, a new […]
March 2, 2015

A round up of Day 1 at #MWC15

Every year, the Mobile World Congress promises to bring along a slew of new product and technology announcements that often set trends in the industry for […]
February 18, 2015
Catch us at MWC2015 featured

Let’s Catch Up at MWC 2015

Only a few days left for the Mobile World Congress (MWC) 2015, which kicks off at Barcelona on March 2, 2015. This year, MWC is all […]
February 9, 2015

Have you upgraded to our enhanced PHP ad code yet?

At Vserv, it is our constant endeavor to offer solutions that drive better results for our publishers and developers. But while doing so, we want our […]
February 5, 2015
Tweet to win MWC15 featured

Tweet to win #MWC15 passes [Updated]

Missed your chance to attend this year’s Mobile World Congress (MWC)? Don’t be disappointed, for here’s an opportunity for you to win your way to MWC […]
February 3, 2015

The future of video is mobile: Part 2 – The evolution of the payment ecosystem

This is the concluding part of a two-part series that looks at the rise of mobile as the preferred medium for video content consumption and the […]
January 30, 2015
Panel discussion featured2

Panel discussion: E-commerce and the multi-screen consumer opportunity

The shopping habits of today’s consumer have changed massively and E-commerce has been a big driver for this change. It’s allowed consumers to go beyond the […]
January 28, 2015

The future of video is mobile – Part 1: Decoding consumption patterns

In this two part series, we analyze the rise of mobile as the preferred medium for video content consumption and the evolution of the video content […]
January 21, 2015
Mobile native ads infographic featured

Infographic: Native Ads – a seamless ad experience

Today, native ads on mobile are seeing strong reception from consumers due to their ability to provide a non-intrusive and seamless mobile ad experience. So much […]
January 21, 2015

Delivering a seamless, non-intrusive mobile ad experience with Vserv Aqua Native

  Native ads are seeing more receptivity from mobile consumers today as they offer an ad experience that is seamless and non-intrusive. Designed to help marketers […]
January 13, 2015

Mobile App Usage: E-commerce gaining popularity, mobile gaming demand steady

People love shopping online. Going by recent trends, they love shopping on their smartphones more. Industry figures estimate that while 2013 was all about messaging apps, […]
January 12, 2015
AllTeam featured

Celebrating in grand Bollywood style! #VservTurns5

The last five years have seen us scale many heights of success. To rejoice these five fabulous years, a grand Bollywood themed celebration was planned for […]
January 8, 2015
Shailesh featured

Telecom industry veteran Shailesh Varudkar joins us as VP – Global Business Operations

In a move that will provide our business a strong boost, we are delighted to announce the appointment of Shailesh Varudkar as Vice President – Global […]
December 31, 2014

2014: The year that was for mobile marketing

As we look back at 2014, we find that our predictions on trends that would impact mobile marketing this year have come true. Here’s a look […]
December 30, 2014
five key marketing trends 2015 featured

Five key mobile marketing trends for 2015

We will continue to see emerging markets outshine developed markets when it comes to growth in smartphone and mobile internet penetration. While mobile and PC have […]
December 23, 2014
MobileEnt featured

The State Of Mobile Entertainment Ecosystem: Part 2

  In this post we track the mobile content consumption patterns across emerging markets In part 1 of this series, we looked at how the mobile […]
December 23, 2014
collage - 5th ANNI

Vserv Turns 5: A Curtain Raiser

Vserv turns five in January 2015. Keeping in tradition with the celebrating the big day in a magnanimous manner, we have a grand celebration planned in […]