March 20, 2018

2 Golds and a Bronze at Digixx 2018: Vserv Dominates Data-driven mobile marketing category

Mahindra First Choice, Hyatt Hotels and SAP India wins Golds and a Bronze in the Data-Analytics and Optimisation – Mobile category at Digixx 2018. Earlier this […]
January 8, 2018

Campaigns which gave us our ‘Jump to Happiness’ moment in 2017

With 2017 having come to a close and the new year upon us, we define this time as the ‘Jump to Happiness’ moment. Now what would […]
October 6, 2017

Coffee, Colleagues, Dosa and Data

In a recent event I attended, Sanjiv Mehta, CEO & MD, HUL mentioned “Real value will come from developing many unique 1-to-1 relationships with consumers.” This […]
July 25, 2017

Language will be key to tapping into India’s mobile internet appetite

A recent IAMAI report* says that today India has over 373 million mobile internet users. According to the report findings, mobile internet penetration in India was at […]
February 1, 2017

Take audience engagement to the next level with haptic video ads

One of the most popular applications of haptic feedback was perhaps video games and arcade games. The  shudder and the vibrations add an extra layer of […]
January 25, 2017
Vserv Insights connected Indonesian traveler

All that you need to know to tap into the Indonesian traveler’s pulse

Indonesia today has a 34% Internet penetration and much of it is driven by the 84 million mobile internet users. The country’s smartphone user base sits […]
January 18, 2017
Vserv Insights Rewarded Video ads Gen XYZ

Mobile marketing with Rewarded Video Ads: Suitable for all ages

No, it’s not a disclaimer. It is how smartphone users are responding to rewarded video ads today. Increasingly, smartphone consumers, irrespective of whether Generation X, Y […]
January 13, 2017

S(c)ent via mobile: How Thai women experienced Lux Escada’s new fragrant body wash through a mobile ad

  Think of a premium skin care and body care brand for women, and the name Lux comes to your mind. Think of Lux and we […]
January 10, 2017
Vserv Insights - Indonesia news app consumption featured

When it comes to Indonesian smartphone users, your mobile marketing must be ‘in the news’

What do older urban Indonesian smartphone users like to do the most with their devices? They like to stay updated with what’s happening around the world. […]
January 5, 2017
Vserv Adidas Philippines case study

Adidas delivered a mobile marketing slam dunk with this ad campaign in Philippines

Famous basketball player, Derrick Rose was making a return after missing in action as a result of an injury. Adidas was looking to celebrate the return […]
January 3, 2017
Vserv Insights OTT growth in India featured

The demand for content on mobile has gone ‘Over The Top’

This is the year when the tides are turning for (Over-The-Top) OTT content in India. It is estimated that the top 10 OTT apps in the […]
December 27, 2016

4 surprising facts about female mobile gamers in India

When it comes to digital gaming and who games more, men or women, the outlook towards it has generally been myopic. There is a strong gender […]
December 20, 2016

Mobile marketing in Indonesia: Fantastic results and where to find them

As far as smartphone adoption in Southeast Asia goes, Indonesia has always been a market to watch out for. In fact, according to eMarketer, smartphone users […]
December 15, 2016
Online Shopper on mobile Christmas season featured

12 days of Christmas: The time to tap the online shopper is now

It’s that time of the year. Secret Santa at workplaces and everyone’s already making their Christmas and New Year plans. However, this is also the season […]
December 8, 2016
Mobile marketing success rate featured

Marketers in India are already reaping the fruits of mobile marketing

A myth that commonly prevails is that mobile marketing is yet to make great strides in APAC, especially in countries such as India. However, in a […]
November 22, 2016

In your quest for engaging the mobile video consumer, opt-in video ads are your best bet

India’s appetite for video consumption is on the rise. Among the target audience of the country that they’re aimed at, video streaming apps such as Netflix, […]
November 10, 2016
Axe Dark vs Gold success story featured image

How Axe helped Thai male consumers choose the fragrance that best matched their style

What if the deodorant you wore matched your personality style? Wouldn’t that make you the ultimate magnet for the ladies? Now that we’ve got you excited, […]
November 4, 2016
Magnum White Almond

How Magnum made Thai users feel like they were in heaven with this interactive mobile ad campaign

Who doesn’t love to bite into their favorite ice cream flavor on a warm sunny day? Magnum Ice creams, known globally for their indulgent ice cream […]
October 25, 2016
Vserv Insights Ecommerce Diwali Season Mobile Shopping Trends_500x300

Five trends that Indian E-commerce companies must take note of, this Diwali season

E-commerce companies in India have had a good run during their annual sale season this year. Flipkart had its Big Billion Days 2016 while Amazon saw a […]
October 12, 2016

How National Geographic Channel cracked the code to winning its audience with a mobile ad

What if you knew there was an easier, albeit cooler way to open a can of soda perfectly? Or, if you knew a trick that came […]
October 3, 2016

How 1.4 million Indonesians experienced the Samsung Gear S2 on their smartphones

Smartwatches have been slowly but steadily catching on for a while now. The way they augment the smartphone experience, makes them hugely popular among their users. […]
September 24, 2016
500-300 (1)

10 must know facts on the rapidly evolving Indonesian mobile ecosystem

The mobile space in Southeast Asia is seeing a tremendous amount of action. Like every other emerging market that is witnessing rapid smartphone adoption, Indonesia too […]
September 13, 2016

We are all coming together for the new kid on the block – VClub

At Vserv, our culture is defined by our values – Innovation, Passion, Agility, Ethical and Trustworthy. Each Vserv employee has these values strongly imbibed in their […]
September 9, 2016

Pokémon GO is today, AR on mobile is tomorrow

The glow of Pokémon GO’s overnight success might be fading away. However it has set a precedent for augmented reality (AR) on mobile and opened a […]
August 30, 2016
Apps made by India featured image

Infographic: Apps made by India, loved by the world

India was quick to adopt smartphones. Naturally, the love for apps followed shortly and today India is one of the biggest markets for apps globally. However, […]
August 23, 2016
Vserv Insights programmatic in Southeast Asia

The rise of programmatic in Southeast Asia

According to recent Magna Global estimates, programmatic spends across Southeast Asia have been projected to hit USD 452 Million in 2019, growing at an astounding rate […]
August 16, 2016

Marketers, get ready to ride the 4G growth wave in India

The advent of 3G set the ball rolling for a smartphone revolution in India. Improving connectivity tipped the scales in favor of smartphones and today these […]
August 9, 2016

Marketers, the game enthusiast persona is your mobile marketing trump card

If there’s one thing widely popular among smartphone users, it’s mobile gaming. In fact, mobile gaming takes a significant amount of their time on smartphones for […]
July 26, 2016
Vserv Insights three ways to mobile Video ads right

A quick insight into the minds of connected travelers

We recently talked about how today’s connected traveler’s journey starts from a smartphone. We looked at how smartphones have become the pivotal to a travel plan, […]
July 19, 2016
Vserv Insights 47% Indians online travel using apps featured image

47% Indian travelers turning to apps in 2015 suggests a turning tide in online travel

Almost over a decade ago, travel websites changed the way people made their travel plans. The ease of making your travel arrangements, booking accommodation, figuring out […]
July 12, 2016
Vserv Insights Digital Advertising in India

4 trends that spell a bright future for digital advertising in India

When it comes to digital in India, we are at an interesting point in time. Apparel and books are bought via E-commerce. Cabs are hailed through […]
July 5, 2016
Vserv Insights Southeast Asia booming Internet economy

What’s driving Southeast Asia’s booming Internet economy

When it comes to Internet adoption across the world, Southeast Asia as a region has gone into an overdrive of sorts. According to a recent Temasek […]
June 28, 2016
Vserv Insights 5 trends ecommerce companies India featured

5 trends E-commerce companies in India cannot afford to miss

In 2015, over 50 million people in India shopped online. AT Kearney estimates that by 2020, this number is expected to grow three-fold and cross 175 […]
June 21, 2016
Vserv Insights mobile marketing for retail ad formats

In mobile marketing for retail, there is no one ad format to rule them all

A recent AT Kearney report suggests that 50% of organized retail will be influenced by digital. There’s another report that also suggests that 50% of all E-commerce […]
June 14, 2016

#NowPlaying in Malaysia: Videos on smartphones

Sometime around November last year, we talked about Malaysia’s fast growing mobile ecosystem. At that point, it was estimated that Malaysians spend over 3.6 hours a […]
June 7, 2016
Vserv Insights Rewarded video ads featured

Debunking the myth that mobile gamers dislike rewarded video ads

If we were to ask the average Indian smartphone user about what they primarily use their smartphones for besides communication, the answers would typically feature these […]
May 31, 2016
Vserv Insights three ways to mobile Video ads right

Three more ways to guarantee greater user engagement for your mobile video ads

In our previous post, we looked at four secret ingredients to get a video experience right. We talked about how call to action buttons, ads auto-playing […]
May 24, 2016
Mobile video ads secret sauce featured image

The secret sauce to cook up the perfect mobile video ad experience

Video serves as a great tool for marketers to get their message across to consumers in the quickest possible manner. So much can be said about […]
May 17, 2016
Vserv Insights Indian E-commerce Consumer Intent

How mobile marketing can help Indian E-commerce harness consumer intent

A joint study on the E-commerce market in India by ASSOCHAM and Forrester estimated that E-commerce revenue in the country is projected to grow from USD […]
May 10, 2016
Vserv Insights_Indian smartphone users Video Ads

Four things to know when targeting Indian smartphone consumers with video ads

One of India’s very popular video streaming apps Hotstar recently announced its premium service that shows popular US TV shows minutes after their U.S airing. Netflix […]
May 3, 2016
Vserv Insights in-app advertising game of thrones featured

The Mobile Advertising Game of Thrones : How in-app advertising is taking over the mobile advertising empire

Sometime towards the end of 2015, we talked about India’s growing love for apps. We talked about how apps such as Zomato and Uber were providing […]
April 26, 2016
M-commerce in Southeast Asia featured image

Ahoy marketers, all aboard the M-commerce ship that’s sailing across Southeast Asia

At this point, it is pretty much a given that smartphones are the first screen of choice for most connected consumers when it comes to their […]
April 19, 2016
Mobile advertising in India growth wave featured

Mobile advertising in India: There’s a growth wave coming your way

At this point, talking about increasing smartphone penetration in India is pretty much stating the obvious. Almost every nook and corner of the country’s metros will […]
April 12, 2016
Vserv Programmatic Buying tips featured image

Three tips to help you map your programmatic journey right

We recently talked why programmatic buying needs to be an inherent part of your mobile marketing plan. While the basic premise of programmatic buying is that […]
March 29, 2016
Vserv Insights Programmtic mobile marketers featured

Five reasons why programmatic buying needs to be a part of your mobile marketing plan

When it comes to mobile advertising, programmatic buying is one of the most sought after approaches. Be it real-time bidding or direct, programmatic buying is gaining […]
March 22, 2016
Vserv Insights Native ads best practices featured

If native ads is your weapon of choice, here’s how you can sharpen the blade

In today’s day and age of everything digital, where smartphone users are bombarded with information, it is easy for your marketing message to get lost in […]
March 15, 2016
Mobile marketing sixer smartphone user cricket season featured

This super sixer will guarantee a win with your consumers this cricket season

There was a time when eager, impatient cricket fans at work would discreetly switch between browser windows, hit refresh and the web page would throw back […]
March 8, 2016
mobile marketing in Southeast Asia featured image

3 must know facts about the Southeast Asian smartphone user

Today’s smartphones do a lot more than they did ever before. They help us stay informed. They guide us, be it the nearest restaurant or petrol […]
March 1, 2016

Look out E-commerce, Indian online shoppers love apps, but mobile sites still matter

Every shopping season, we find ads everywhere, be it newspapers or television, offering huge discounts for online shoppers, especially those who are shopping via mobile apps. […]
February 23, 2016

Indian smartphone users are munching more mobile data and video will only fuel this hunger

Recently a major telecom service provider in India announced the launch of its 4G services in many of the country’s metropolitan cities. Another telecom service provider […]
February 16, 2016

Southeast Asia’s mobile data consumption fueled by Data Guzzlers

You look around, and everyone is up to something on their smartphones. Be it music, playing games, seeking information online, everyone is connected to the Internet, […]
February 11, 2016

Meet us at MWC 2016 and find out why Mobile is Everything today

Everything that people do today in their daily lives has a mobile touch point. Right from traditional communication to social media, booking an airplane ticket or […]
February 9, 2016

Social Stars shine bright in the Southeast Asian mobile ecosystem

Social networking changed the way people communicate online. The world came closer, people reconnected with long lost friends and relatives, and everyone just started expressing and […]
February 2, 2016
SUPR 2015 Southeast Asia Power User featured

4 hours a day on smartphones! Why Power Users should be top focus for mobile marketers

With our Smartphone User Persona (SUPR) 2015 for India and Southeast Asia, we showcased that usage patterns can tell us a lot more about smartphone users […]
January 20, 2016
Smartphone User Persona Report (SUPR) 2015 Thailand featured

Infographic: Smartphone User Persona Report (SUPR) 2015 for Thailand

We have always believed that in the current era of data-led business and marketing, mere demographic data is not enough to understand smartphone users and engage […]
January 20, 2016
Smartphone User Persona Report (SUPR) 2015 Malaysia featured

Infographic: Smartphone User Persona Report (SUPR) 2015 for Malaysia

With our Smartphone User Persona Report (SUPR) 2015 for India we mapped smartphone users in the country to six unique user personas. However, no two countries […]
January 19, 2016
Smartphone User Persona Report (SUPR) 2015 Thailand featured

Thai smartphone users decoded with Smartphone User Persona Report (SUPR) 2015 for Thailand

Thailand is known for scenic natural beauty, delicious cuisine and rich culture. However, very little is known about smartphone users, beyond the fact that it is […]
January 19, 2016
Smartphone User Persona Report (SUPR) 2015 Malaysia featured

Mapping smartphone usage across Malaysia with the Smartphone User Persona Report (SUPR) 2015 for Malaysia

We’ve always believed that in today’s age of data-led approaches to business and marketing, mere demographic data is not enough to understand and engage mobile users, […]
January 19, 2016
Smartphone User Persona Report (SUPR) 2015 Philippines featured

Infographic: Smartphone User Persona Report (SUPR) 2015 for Philippines

Did you know that smartphone users in Philippines spend over 140 minutes per day or their devices? Or the fact that the country’s growing smartphone user […]
January 18, 2016
Smartphone User Persona Report (SUPR) 2015 Philippines featured

Unveiling the Smartphone User Persona Report (SUPR) 2015 for Philippines

When we talk about the mobile ecosystem in Southeast Asia, we cannot miss Philippines. The country is one of the fastest growing mobile markets in the […]
January 14, 2016
Vserv 6th Anniversary Bash featured image

When ‘Zombies’ took over at Vserv’s 6th anniversary bash

On a rather quiet November morning, team Vserv was greeted with ‘zombies’ crawling all over the office. Some team members were confused, most were amused but […]
January 12, 2016
Internet in India is mobile internet featured

In India, Internet = Mobile Internet

Not so long ago, desktops and broadband Internet were sought after by everyone, especially in urban India, but failed to see country-wide adoption. Then came mobile, […]
December 29, 2015
Vserv 8 cool ways mobile will get hotter in 2016 featured

8 cool ways mobile will get hotter in 2016

Mobile has been the star of the year 2015 and will continue to shine through 2016. In my opinion, these are the key trends that will […]
December 29, 2015
Vserv Rolling a 6 featured image

Thank You and Happy Holidays – Rolling a 6!

As we turn 6, we would like to roll out the festive greetings on a high note! 2015 has been full of new endeavours & achievements […]
December 22, 2015
Social Stars SUPR Indonesia 2015 featured

Social Stars: The Indonesian smartphone user persona whose usage is dominated by Social Media

We are at that point in the digital age where talking about the popularity of social media is pretty much stating the obvious. It has become […]
December 15, 2015
Vserv SUPR Indonesia Power User featured

Power Users: What makes these Indonesians the biggest users of smartphones in the country

We often find people who are always engrossed with their smartphones. It seems like most of their digital life is led out of their smartphones and […]
December 8, 2015
SUPR Indonesia Gaming Buffs featured

Gaming Buffs: Unraveling insights on Indonesian smartphone users that spend over an hour a day on mobile gaming

Mobile gaming remains one of the most popular activities on smartphones today. Besides the fact that they are portable and allow consumers to carry gaming content […]
December 2, 2015
Affiliate World Asia featured image

Discover our next generation mobile affiliate network at Affiliate World Asia

The first Affiliate World Asia conference comes to Bangkok between December 7 and December 9, 2015. The conference for affiliate industry leaders, in its first edition, […]
December 2, 2015
Nadeesh Featured

Google India’s former retail head Nadeesh Ramachandran to lead our Sales efforts

Our mobile marketing business across India and Southeast Asia gets a huge boost as Google India’s former retail head Nadeesh Ramachandran joins us as Vice President, […]
December 1, 2015
Data Guzzlers Indonesia SUPR featured new

Data Guzzlers: A detailed look at the Indonesian smartphone user persona that consumes 249 MB of data per day

It’s a given that today smartphones have become the preferred device for all Internet access in regions such as India and Southeast Asia. Therefore when a […]
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