February 3, 2015

The future of video is mobile: Part 2 – The evolution of the payment ecosystem

This is the concluding part of a two-part series that looks at the rise of mobile as the preferred medium for video content consumption and the […]
January 30, 2015
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Panel discussion: E-commerce and the multi-screen consumer opportunity

The shopping habits of today’s consumer have changed massively and E-commerce has been a big driver for this change. It’s allowed consumers to go beyond the […]
January 29, 2015

How Vserv’s “Shake your phone to mix” mobile ad campaign garnered great consumer response for Horlicks

GSK’s Horlicks is a malted milk drink, which is claimed to provide energy and certain essential nutrients. Horlicks is a brand that perfectly balances a rich […]
January 28, 2015

The future of video is mobile – Part 1: Decoding consumption patterns

In this two part series, we analyze the rise of mobile as the preferred medium for video content consumption and the evolution of the video content […]
January 22, 2015

An interactive mobile ad that helped Gionee strike a chord with avid photographers

Having recently made a foray in the Indian market, Gionee was looking to promote its flagship device, Elife E7 as the best android smartphone for photography. […]
January 21, 2015
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Infographic: Native Ads – a seamless ad experience

Today, native ads on mobile are seeing strong reception from consumers due to their ability to provide a non-intrusive and seamless mobile ad experience. So much […]
January 21, 2015

Delivering a seamless, non-intrusive mobile ad experience with Vserv Aqua Native

  Native ads are seeing more receptivity from mobile consumers today as they offer an ad experience that is seamless and non-intrusive. Designed to help marketers […]
January 15, 2015
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How a mobile ad got 3 million Indonesians interested in the Axe Apollo Space Academy

Popular men’s deodorant brand Axe launched a new variant called Axe Apollo and was looking to leverage on the theme of outer space to promote the […]
January 13, 2015

Mobile App Usage: E-commerce gaining popularity, mobile gaming demand steady

People love shopping online. Going by recent trends, they love shopping on their smartphones more. Industry figures estimate that while 2013 was all about messaging apps, […]
January 12, 2015
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Celebrating in grand Bollywood style! #VservTurns5

The last five years have seen us scale many heights of success. To rejoice these five fabulous years, a grand Bollywood themed celebration was planned for […]
January 8, 2015
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Telecom industry veteran Shailesh Varudkar joins us as VP – Global Business Operations

In a move that will provide our business a strong boost, we are delighted to announce the appointment of Shailesh Varudkar as Vice President – Global […]
January 8, 2015

How a mobile ad campaign helped Magnum create a buzz about its new ice cream flavors

Premium ice cream brand Magnum wanted to launch a new product variant called Magnum Infinity in the Indonesian market. This new variant would offer a rich […]
December 31, 2014

2014: The year that was for mobile marketing

As we look back at 2014, we find that our predictions on trends that would impact mobile marketing this year have come true. Here’s a look […]
December 30, 2014
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Five key mobile marketing trends for 2015

We will continue to see emerging markets outshine developed markets when it comes to growth in smartphone and mobile internet penetration. While mobile and PC have […]
December 23, 2014
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The State Of Mobile Entertainment Ecosystem: Part 2

  In this post we track the mobile content consumption patterns across emerging markets In part 1 of this series, we looked at how the mobile […]
December 23, 2014
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Vserv Turns 5: A Curtain Raiser

Vserv turns five in January 2015. Keeping in tradition with the celebrating the big day in a magnanimous manner, we have a grand celebration planned in […]
December 22, 2014
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Give us a High 5, it’s been an amazing 2014 for Vserv!

Over the past five years, we’ve consistently delivered solutions that help address the challenges faced by the mobile marketing ecosystem in emerging markets. Give us a […]
December 19, 2014

The Untapped Potential Of The Global Android Market

As an app developer, you’re probably wary of the fast pace and fierce competition that exists within the industry. However, it’s important to remember that this […]
December 18, 2014
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We’ve partnered with XL to strengthen the mobile entertainment ecosystem in Indonesia

  Extending our strategic partnerships with key telcos across emerging markets, we are excited to announce our partnership with PT XL Axiata Tbk (XL), the second […]
December 18, 2014
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How Lipton was able to spread ‘Positivitea’ with a mobile ad campaign

  Popular tea brand Lipton promotes itself as a brand that offers tea flavors that uplift the consumer’s mood. The brand believes that today, there is […]
December 16, 2014
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The state of mobile entertainment ecosystem: Part 1

  In this post, we track the evolution of mobile entertainment ecosystem in emerging markets   The mobile entertainment ecosystem across emerging markets is seeing a […]
December 16, 2014
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Vserv VMIX Southeast Asia to kickstart at Jakarta

  On Thursday, December 18 2014, we along with Indonesia’s leading telco XL Axiata, will kick-start the first edition of VMIX in Southeast Asia, a mixer […]
December 11, 2014
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How an innovative mobile ad campaign powered the launch of Vaseline Body Serum

As a leading brand for skin care products, Vaseline wanted to ensure that its consumers get the right kind of skin care. The brand believes that […]
December 8, 2014

A great start to Vserv CoderDojo

The first day of Vserv CoderDojo kick started on an exciting note as youngsters, some of them as young as seven years old, accompanied by their parents, […]
December 4, 2014
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Introducing Vserv CoderDojo

  All of us at Vserv are Passionate, Innovative, Agile, Trustworthy and Ethical and these values reflect in our ideas, our products and in the way […]
December 4, 2014

How a mobile ad campaign made a difference to the Xperia Z2 launch

Sony has a long standing tradition of offering smartphones with excellent camera and multimedia capabilities. Riding on the success of its very popular Xperia Z and […]
December 2, 2014
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Dear marketer, are you geared up for the holiday season?

  The holiday season approaches and consumers around the world will start making their gifting plans for their dear ones. It is also around this time […]
December 1, 2014
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This GMIC SV is all about the billions of future mobile users

After a very successful round at Bangalore, India in September this year, the Global Mobile Internet Conference (GMIC) hits the U.S. shores with GMIC Silicon Valley […]
November 28, 2014
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Three tips for effectively monetizing mobile gaming apps

The NASSCOM Game Developer Conference 2014 saw some of the best minds and biggest names from the gaming ecosystem in India come together and showcase their […]
November 26, 2014

It’s been raining awards and accolades for us this year

As 2014 draws to a close, we will be ending the year on a high note. This year has brought us several awards and accolades. Our […]
November 25, 2014
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Mobile gaming economy gets a boost from smartphone growth in emerging markets

  The last decade saw desktops and laptops driving the digital gaming market until gaming consoles took over and went on to become synonymous with digital […]
November 24, 2014
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Unveiling the Smartphone User Persona Report (SUPR) 2015 for Indonesia

Decoding the Indonesian smartphone user with the Smartphone User Persona Report (SUPR) 2015 Indonesia We have consistently talked about how smartphones have become the center of […]
November 20, 2014

An innovative mobile ad powered the successful launch of Samsung Galaxy S5 in India

  Having seen stellar success for its Galaxy line of Android phones in India, Samsung was looking to repeat the act with the launch of its […]
November 19, 2014

E-commerce 2.0 in India: The multi-screen consumer opportunity

  The last few years have brought tremendous growth for E-commerce companies in India and have sent their cash registers ringing. Records point to an over […]
November 19, 2014

Re-targeting for desktop to mobile gets smarter with Vserv Smart RT

  For E-commerce companies across emerging markets, engaging with multi-screen consumers as they move between multiple devices is a big challenge. Industry estimates suggest that 98% […]
November 18, 2014
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Four steps to creating an effective mobile entertainment ad campaign

  The mobile user today is fickle and has a very short attention span. In fact, Industry figures suggest that marketers today only have a little […]
November 17, 2014
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E-commerce takes center stage at IAMAI Mobile Internet Conference 2014

  The E-commerce consumer today shops online across desktop and mobile. However, when it comes to his purchase cycle, the lines between a desktop and a […]
November 13, 2014
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How Lifebuoy reached 3.2 million Kenyans with its personal hygiene awareness campaign

As a leading health and hygiene brand, Lifebuoy champions the need for hygiene and health around the world. The brand is quite active socially and each […]
November 12, 2014
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Creating engaging mobile entertainment ad campaigns

  The mobile entertainment landscape has seen a dramatic change over the past few months. The mobile consumer too has evolved and is making informed choices […]
November 11, 2014
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The growing App-etite of the Emerging Connected Billion™

A smartphone today is the first device of all Internet and content access, especially in the emerging markets. Be it games, music, social networking, or E-commerce, […]
October 27, 2014
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Decoding the Emerging Connected Billion™

  When the first iPhone released a few years ago, it changed the face of the mobile industry. Google followed suit with Android and it has […]
October 20, 2014
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Smart Data: Unlocking the potential of the Emerging Connected Billion™

We believe that businesses of tomorrow will all operate on the simple premise of data – the smarter that data is, the sharper the results. With […]
October 17, 2014
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We’ve just added another level to our address!

Continuing with our growth momentum, we’ve just added a new office location. In line with our sharpened business focus, the new office is a step towards […]
October 14, 2014
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Living the “always mobile” life

It is impossible to imagine a life today without smartphones. From showing the way in a new city to providing personal banking services, smartphones do it […]
October 9, 2014
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Window Of Opportunity In Mobile Platform Wars

With the eternal debate between iOS and Android reaching a deadlock, other challengers have entered the fray, offering consumers an alternative in the high-stakes, highly dynamic […]
October 7, 2014
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Here’s why this Indian ad exchange with clients in 200 countries just pivoted

Not so long ago, an ad exchange connecting marketers, advertisers, and publishers with mobile users was the hot new thing. There was no bigger news in […]
September 23, 2014
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Meet Us at GMIC 2014

GMIC 2014, the leading platform for mobile industry executives, entrepreneurs, developers and investors will be held for the first time in India on 26th September 2014 […]
September 23, 2014
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Think you know where the next mobile gaming market is?

When talking about mobile gaming markets, most of us tend to focus particularly on US and China. However, there is a lot of opportunity beyond these […]
September 18, 2014
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What Every Marketer Needs To Know About Mobile Advertising in Emerging Markets

The smartphone market is growing at a staggering rate & emerging markets are the driving force behind it. With this pace, emerging markets are set to […]
September 17, 2014
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Unveiling Vserv’s new brand identity

A delicious looking cupcake with a sneak preview of the new Vserv logo awaited us as we reached our desks . A few hours later, our […]
September 11, 2014

Vserv Hits F5! Big Data to Smart Data

Vserv was formed at a time when the mobile ecosystem was at a cusp of the smartphone revolution. The industry has come a long way since […]
September 3, 2014

Our Global Marketing efforts get enhanced with the appointment of Pranab Punj as Associate Vice President

Our global marketing endeavors get a boost as Pranab Punj joins us as Associate Vice President, Global Marketing. As a veteran in the digital sector, Pranab […]
August 6, 2014
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The ‘rich’ evolution of mobile advertising

When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as smartphones […]
July 24, 2014
Anurag Patnaik_Senior Vice President

Anurag Patnaik joins us as SVP – Product; will help augment our global product strategy

At Vserv, it is not just our products but also our people that set us apart from the rest. Reiterating this idea, we are delighted to […]
July 9, 2014

Strengthening our Southeast Asia Management Team to Augment Market Leadership

With rapid mobile user growth and fast adoption of mobile advertising in Southeast Asia (SEA), we are delighted to announce a series of senior appointments in […]
July 7, 2014

NN Innovation (Argentina) – Developer of the Week

‘Innovation’ has spurred the growth of various sectors and made our world a small, connected place. This change is clearly visible in emerging economies such as […]
July 4, 2014

A Quick Guide to Mobile Deep Linking

2014 is the year of the “Deep link” and the inaugural year of app indexing. Facebook’s entry with App Links and Google’s official App Indexing announcement […]
July 4, 2014

The Lost Impression – “Bringing back the importance of impression in the digital world"

We recently participated at IAMAI‘s 3rd Digital Marketing Conversations in Srinagar, Kashmir where 30 CMOs & five service providers gathered in a closed door gathering for […]
June 30, 2014

Garuda Studio (Indonesia) – Developer of the Week

We live in an era where almost anything is possible through a click of a button. Technology makes our lives easier and communication faster. As the […]
June 24, 2014

A Peek into Google Geekdom: Google I/O 2014

Exploring the themes of ‘design, develop and distribute’, this year’s edition of Google I/O 2014, Google’s annual technology conference, promises to be replete with new product […]
June 23, 2014

Kitmaker Entertainment (Spain) – Developer of the Week

Gadgets and electronic devices are fast becoming a part of our daily lives. With this rise, there’s a need to continuously innovate and use technology differently. […]
June 17, 2014

Vserv collaborates with Microsoft to boost the Nokia X Ecosystem in Europe with DVLUP Program

We are constantly looking at reinvigorating the global developer ecosystem with our comprehensive app monetisation solutions that offer higher earnings, rewards and fast tracked monetization. Pushing […]
June 16, 2014

Franklin Lisboa de Lima (Brazil) – Developer of the Week

If you wish to witness mobile growth and revolution, turn your attention towards the emerging economies of Brazil, Russia, China & India. They define what it […]
June 9, 2014

Grafian Software Crafter (Indonesia) – Developer of the Week

Indonesia has transformed into the hottest mobile market in the world. With a population of 240 million people & 280 million mobile phone connections, Indonesia is […]
June 6, 2014

Interview: Insights on how Mobile Advertising as an Industry is evolving

With so much buzz & attention shifting towards mobile phones & tablets, the mobile advertising space is seeing a sharp upward trajectory. Here’s an interview of […]
June 2, 2014

Nguyen Quoc Cuong (Vietnam) – Developer of the Week

Different people approach success differently and they follow different mantras to achieve it. Some people believe in continuous innovation, some in the effective push-pull theory, while […]
May 30, 2014
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Rising Metro – The Rise of Windows Phone Platform

The rise of smartphones over the last few years has brought some significant transformations in the Mobile industry. The changes can be attributed to diverse parameters […]
May 26, 2014

Aruline Studio (Indonesia) – Developer of the Week

As rightly put by Confucius, “Choose a job you love, and you will never have to work a day in your life”. At some point of […]
May 19, 2014

Phan Văn Khanh (Vietnam) – Developer of the Week

With the rise of mobile generation, Vietnam has emerged amongst the fastest growing IT destinations of the world. It has attracted global attention with its GDP […]
May 14, 2014

Our CEO on the Value of Recruiting

Entrepreneurship has changed its meaning in the last few years. Within the digital industry, it is imperative for most start-ups to have a CEO who promotes […]
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