November 10, 2016
Axe Dark vs Gold success story featured image

How Axe helped Thai male consumers choose the fragrance that best matched their style

What if the deodorant you wore matched your personality style? Wouldn’t that make you the ultimate magnet for the ladies? Now that we’ve got you excited, […]
November 4, 2016
Magnum White Almond

How Magnum made Thai users feel like they were in heaven with this interactive mobile ad campaign

Who doesn’t love to bite into their favorite ice cream flavor on a warm sunny day? Magnum Ice creams, known globally for their indulgent ice cream […]
October 12, 2016
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How National Geographic Channel cracked the code to winning its audience with a mobile ad

What if you knew there was an easier, albeit cooler way to open a can of soda perfectly? Or, if you knew a trick that came […]
October 3, 2016
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How 1.4 million Indonesians experienced the Samsung Gear S2 on their smartphones

Smartwatches have been slowly but steadily catching on for a while now. The way they augment the smartphone experience, makes them hugely popular among their users. […]
July 23, 2015
Vserv Close-Up Case Study featured

Close Up gave Vietnam the confidence to get close via a mobile ad on Valentine’s Day

Popular toothpaste brand, Close Up has always been viewed as a refreshing, youth focused brand. The brand wanted to engage young consumers in Vietnam to reinforce […]
July 16, 2015
Samsung Galaxy Note 4 pink featured

Samsung’s Galaxy Note 4 turned pink and made Malaysians express their love on V-day

Samsung wanted to launch its latest Galaxy Note 4 Pink smartphone in Malaysia on Valentine’s Day. The company wanted to ride on the buzz and excitement […]
July 9, 2015
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KFC’s hunger meter in a mobile ad tapped into hungry consumers across Malaysia

Popular fast food chain, KFC are known for their quality food and lucrative offers. The leading food joint recently released a limited promotional offer for its […]
July 2, 2015
Castrol Magnatec featured

Castrol showed the way to enjoying a smooth and stress-free drive with this mobile ad

Long serpentine lines of traffic is a common scenario in a lot of countries. For most motor vehicles, that’s when 75% of engine wear and tear […]
June 25, 2015
Samsung Galaxy S6 Edge

How Samsung created a buzz around the launch of the Galaxy S6 Edge in Vietnam

Every year, technology enthusiasts eagerly look forward to Samsung announcing its next flagship Galaxy S smartphone. This year, Samsung announced the Galaxy S6 Edge, which boasted […]
June 18, 2015
Sunsilk Perfect Straight case study featured

How mobile gave Sunsilk the ‘Perfect’ way to promote its shampoo

Sunsilk, one of Unilever’s leading shampoo brands, was looking to promote its ‘Sunsilk Perfect’ product as the ideal shampoo to achieve ‘a straight hair day, everyday’. […]
June 11, 2015
Rinso Washing Machine Expert featured

Rinso established itself as a Washing Machine Expert with a mobile ad campaign

Rinso, by Unilever Indonesia, was one of the country’s first detergent brands. The brand has earned a strong reputation in the market for providing effective cleaning, […]
June 4, 2015
Intel bootcamp tablet series featured

Intel’s successful launch of its new tablet series through a bootcamp in a mobile ad

Intel is synonymous with cutting edge computing technology. The leading technology provider was looking to launch its new series of tablet devices in India. However the […]
May 28, 2015
Samsung Galaxy Note Edge mobile ad featured

An ‘Edge’ above the rest: Samsung Galaxy Note Edge launch campaign

Samsung’s Galaxy Note line of smartphones have become immensely popular over the past few years. Considered to be the first commercially successful examples of “phablets”, Samsung […]
May 21, 2015
CarTrade.com search intent case study featured

CarTrade.com made it easy for consumers to find their dream car with this mobile ad

Today’s consumer is spoilt for choice, especially when it comes to cars. In a market that has plenty to offer, making a choice can be quite […]
May 14, 2015
National Geographic Channel Brain Boosters case study featured

National Geographic Channel successfully launched its new TV show riding on this gamified mobile ad

Indian television today has hundreds of channels, each fighting for the viewer’s attention, trying to woo them with content that is differentiating and entertaining. Therefore, when […]
May 7, 2015
Samsung Galaxy Note 4 case study featured

A Note-worthy success story: Samsung Galaxy Note 4

The mobile landscape in India is overcrowded with a plethora of devices available from various manufacturers across different price ranges. Samsung was launching its next flagship […]
April 9, 2015
MWC Booth case study

How Vserv took MWC visitors on a fascinating journey to emerging markets with its innovative booth concept

Every year, the global mobile ecosystem comes together at the Mobile World Congress (MWC) where an array of innovative technologies and concepts are presented to the […]
April 2, 2015
Careers24 creative

Finding jobs made easy on mobile with Search Intent

Searching for jobs online and finding the right one, is a tedious process. With many different types of job profiles, innumerable companies, reaching to the right […]
February 26, 2015
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Why Vserv’s Kiss & Tell campaign for Magnum was a huge hit among Indonesian consumers

Known worldwide for over two decades as the ice cream synonymous with indulgent pleasure – Magnum, wanted to launch their two new variants namely Magnum Pink […]
February 24, 2015
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Unilever’s Clear garnered nation-wide support for Indonesian U19 football team with a mobile ad

The Asian Football Federation Cup (AFC) is one of the premier pan-Asian sporting events. As the Indonesian U19 team qualified for this event, Clear, Unilever Global’s […]
February 6, 2015
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How Sariwangi leveraged the power of mobile to bring families closer

  Sariwangi, a leading tea brand from Indonesia, has a philosophy that highlights the importance of family bonding. The brand believes that in today’s hectic time […]
January 29, 2015
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How Vserv’s “Shake your phone to mix” mobile ad campaign garnered great consumer response for Horlicks

GSK’s Horlicks is a malted milk drink, which is claimed to provide energy and certain essential nutrients. Horlicks is a brand that perfectly balances a rich […]
January 22, 2015
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An interactive mobile ad that helped Gionee strike a chord with avid photographers

Having recently made a foray in the Indian market, Gionee was looking to promote its flagship device, Elife E7 as the best android smartphone for photography. […]
January 15, 2015
Axe Apollo2

How a mobile ad got 3 million Indonesians interested in the Axe Apollo Space Academy

Popular men’s deodorant brand Axe launched a new variant called Axe Apollo and was looking to leverage on the theme of outer space to promote the […]
January 8, 2015
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How a mobile ad campaign helped Magnum create a buzz about its new ice cream flavors

Premium ice cream brand Magnum wanted to launch a new product variant called Magnum Infinity in the Indonesian market. This new variant would offer a rich […]
December 18, 2014
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How Lipton was able to spread ‘Positivitea’ with a mobile ad campaign

  Popular tea brand Lipton promotes itself as a brand that offers tea flavors that uplift the consumer’s mood. The brand believes that today, there is […]
December 11, 2014
Vaseline featured

How an innovative mobile ad campaign powered the launch of Vaseline Body Serum

As a leading brand for skin care products, Vaseline wanted to ensure that its consumers get the right kind of skin care. The brand believes that […]
December 4, 2014
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How a mobile ad campaign made a difference to the Xperia Z2 launch

Sony has a long standing tradition of offering smartphones with excellent camera and multimedia capabilities. Riding on the success of its very popular Xperia Z and […]
November 20, 2014
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An innovative mobile ad powered the successful launch of Samsung Galaxy S5 in India

  Having seen stellar success for its Galaxy line of Android phones in India, Samsung was looking to repeat the act with the launch of its […]
November 13, 2014
Help a child reach 5-2

How Lifebuoy reached 3.2 million Kenyans with its personal hygiene awareness campaign

As a leading health and hygiene brand, Lifebuoy champions the need for hygiene and health around the world. The brand is quite active socially and each […]
January 31, 2014
MorphyRichards

How Morphy Richards successfully leveraged mobile to promote its new brand positioning

Morphy Richards, one of the global pioneers in the household appliances segment in Europe for 66 years is a part of Bajaj Electricals in India. For […]
December 31, 2013
Nerolac

Here’s how Kansai Nerolac showcased its new Weather Defense formula with a mobile ad

Kansai Nerolac is the world leader in industrial paints & the second largest decorative paint company in the world. In India, they are based out of […]
August 19, 2013
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A gamification-led mobile ad helped Samsung promote its newly launched Galaxy S4 in India

Leading smartphone maker Samsung has produced some of the finest range of mobile devices over the last few years. Its Galaxy S series has emerged as […]
July 29, 2013
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Malaysia’s MyEG Services Berhad went the mobile way for this e-Government service

MyEG Services Berhad develops and implements e-Government and related services for the Government of Malaysia. MyEG serves as a community-based information and services center for the […]
June 5, 2013
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This mobile ad campaign helped Cadbury generate awareness for a social cause

Cadbury’s cough drop Halls is positioned as a soothing cure for a sore throat that starts working within 10 seconds of consumption. First launched in India […]
December 5, 2012
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Oral-B banks on Mobile Video

Oral-B is a brand of oral hygiene products, including toothbrushes, toothpastes, mouthwashes and dental floss. The ‘ B ‘ in Oral-B stands for “Brush”. Oral-B was […]
November 16, 2012
Dove

With a mobile ad, Dove got 10,000 Indonesian women to try out its body lotion

Dove (Unilever) is one of the world’s leading Personal & Beauty care brand for women who believe that beauty comes in all shapes, sizes and ages. […]
October 26, 2012
Euro

Unilever CLEAR Eurovaganza mobile campaign garners massive response on Vserv’s platform

Mobile as a medium is no longer an ‘option’. It is fast becoming an integral part of a brand’s strategic marketing plan. Unilever, the second largest […]