March 20, 2018

2 Golds and a Bronze at Digixx 2018: Vserv Dominates Data-driven mobile marketing category

Mahindra First Choice, Hyatt Hotels and SAP India wins Golds and a Bronze in the Data-Analytics and Optimisation – Mobile category at Digixx 2018. Earlier this […]
January 8, 2018

Campaigns which gave us our ‘Jump to Happiness’ moment in 2017

With 2017 having come to a close and the new year upon us, we define this time as the ‘Jump to Happiness’ moment. Now what would […]
November 10, 2017

Super proud moment for us winning 2 precious metals at MOBEXX Awards 2017

  Authored by Nadeesh Ramachandran, VP – Sales, Vserv Imagine you have been training for over a year to run for your favorite marathon. Running a […]
October 6, 2017

Coffee, Colleagues, Dosa and Data

In a recent event I attended, Sanjiv Mehta, CEO & MD, HUL mentioned “Real value will come from developing many unique 1-to-1 relationships with consumers.” This […]
September 13, 2016

We are all coming together for the new kid on the block – VClub

At Vserv, our culture is defined by our values – Innovation, Passion, Agility, Ethical and Trustworthy. Each Vserv employee has these values strongly imbibed in their […]
February 11, 2016

Meet us at MWC 2016 and find out why Mobile is Everything today

Everything that people do today in their daily lives has a mobile touch point. Right from traditional communication to social media, booking an airplane ticket or […]
January 14, 2016
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When ‘Zombies’ took over at Vserv’s 6th anniversary bash

On a rather quiet November morning, team Vserv was greeted with ‘zombies’ crawling all over the office. Some team members were confused, most were amused but […]
December 29, 2015
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Thank You and Happy Holidays – Rolling a 6!

As we turn 6, we would like to roll out the festive greetings on a high note! 2015 has been full of new endeavours & achievements […]
December 2, 2015
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Discover our next generation mobile affiliate network at Affiliate World Asia

The first Affiliate World Asia conference comes to Bangkok between December 7 and December 9, 2015. The conference for affiliate industry leaders, in its first edition, […]
December 2, 2015
Nadeesh Featured

Google India’s former retail head Nadeesh Ramachandran to lead our Sales efforts

Our mobile marketing business across India and Southeast Asia gets a huge boost as Google India’s former retail head Nadeesh Ramachandran joins us as Vice President, […]
November 24, 2015
Smartphone User Persona Report

Decoding the Indonesian smartphone user with the Smartphone User Persona Report (SUPR) 2015 Indonesia

We have consistently talked about how smartphones have become the center of a consumer’s digital universe today, making them the preferred medium for engaging these consumers. […]
November 23, 2015
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Innovation was at the center stage of the Vserv & MediaTek Labs #IoT #Hackathon

A group of innovative minds came together to create some unique solutions to real-world problems at the three day Ideas2Prototype IoT Hackathon organized by Vserv along […]
November 19, 2015
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Goosebumps, gore and zombies: What lies ahead at the Vserv 6th anniversary celebrations

At Vserv, it’s always been about constantly bettering whatever we’ve done so far. This also holds true for how we celebrate our wins and jubilations. Vserv […]
October 16, 2015
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We’ve bagged all three precious metals at the MMA Smarties 2015

We all at Vserv have a big reason to rejoice as we’ve bagged all the three precious metals at the recent MMA Smarties Indonesia 2015. MMA […]
October 8, 2015
Unveiling OfferDeck - blog

Unveiling OfferDeck™, a next generation mobile affiliate network

Are you an app publisher that has to work with an affiliate partner out of compulsion rather than out of choice? Are you getting the best […]
October 5, 2015
Fireside chat - GMIC Bangalore

Fireside Chat: #MobileIndia – the future of #DigitalIndia

The Global Mobile Internet Conference (GMIC) 2015 held in Bangalore is one of the leading global events on mobile that takes the Mobile Internet discussion to […]
September 3, 2015
Vserv GMIC Banglore

GMIC is coming to Bangalore and we’ll be there!

After making a grand India debut in 2014, the Global Mobile Internet Conference (GMIC) is back again this year. The event promises to be a bigger […]
August 12, 2015
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Data Scientists Networking Gala @ Vserv, a round-up

On Friday, August 7, over 70 data science enthusiasts gathered at the Vserv office for a Data Scientists Networking Gala. We got together with AnalyticsWeek a […]
August 10, 2015
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Catch us at GMIC Jakarta and discover a new approach to monetization

One of the biggest conferences on mobile, the Global Mobile Internet Conference (GMIC) is coming to Jakarta tomorrow, August 11. The event sees the global mobile […]
July 29, 2015
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Unveiling the Smartphone User Persona Report (SUPR) 2015 for India

Today, India has over 160 million smartphone users and this user base is estimated to grow at a CAGR of 26% from 2013 to 2017. The […]
June 17, 2015
ISO Certification Blog

Vserv is ISO 27001 certified

For us at Vserv, it is our constant endeavor to ensure that we everything we do circles back to our core values. Our Information Security Management […]
May 29, 2015
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Five Google I/O 2015 announcements that made news

Every year, Google announces a slew of developer goodies at its annual Google I/O conference. Expectations were high this year as there were talks of Android […]
May 11, 2015
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Vserv Milestone: Our foray into the commerce ecosystem

We saw the opportunity to redefine relevance, simplicity and convenience of telecom and DTH services for the customer. With that in mind, today we are excited […]
May 5, 2015
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Panel Discussion: M-commerce – the future of E-commerce [Video]

Mobile has today become the center of a lot of things that we do in our daily lives. Right from watching videos and playing games, to […]
April 15, 2015
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Catch us at PG Connects Bangalore

Pocket Gamer (PG) Connects, the leading global mobile games conference comes to India this week. PG Connects globally, sees big game publishers, indie developers, marketers and […]
April 14, 2015
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Vserv and Bee7 team up to make monetization easier for game developers in India & SEA

Mobile gaming is growing at a fast pace, especially in the emerging markets. In fact, according to a 2014 estimate, 48% of mobile gamers (265 million) […]
March 3, 2015
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#MWC15 so far: Highlights from Day 2 and Day 1

MWC 2015 kicked off with much grandeur as industry biggies such as Google, Samsung, HTC and Microsoft, each one had something new to announce, a new […]
March 3, 2015
Vserv Co-Founders Dippak Khurana and Ashay Padwal - featured

Maverick Ventures Enters India; Agrees to Invest in IDG-backed Vserv

Vserv has the largest and richest data on mobile ternet users in India Mumbai/Singapore, March 3, 2015 – Vserv, the leading smart data platform for […]
March 2, 2015

A round up of Day 1 at #MWC15

Every year, the Mobile World Congress promises to bring along a slew of new product and technology announcements that often set trends in the industry for […]
February 18, 2015
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Let’s Catch Up at MWC 2015

Only a few days left for the Mobile World Congress (MWC) 2015, which kicks off at Barcelona on March 2, 2015. This year, MWC is all […]
February 9, 2015

Have you upgraded to our enhanced PHP ad code yet?

At Vserv, it is our constant endeavor to offer solutions that drive better results for our publishers and developers. But while doing so, we want our […]
February 5, 2015
Tweet to win MWC15 featured

Tweet to win #MWC15 passes [Updated]

Missed your chance to attend this year’s Mobile World Congress (MWC)? Don’t be disappointed, for here’s an opportunity for you to win your way to MWC […]
January 30, 2015
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Panel discussion: E-commerce and the multi-screen consumer opportunity

The shopping habits of today’s consumer have changed massively and E-commerce has been a big driver for this change. It’s allowed consumers to go beyond the […]
January 21, 2015

Delivering a seamless, non-intrusive mobile ad experience with Vserv Aqua Native

  Native ads are seeing more receptivity from mobile consumers today as they offer an ad experience that is seamless and non-intrusive. Designed to help marketers […]
January 12, 2015
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Celebrating in grand Bollywood style! #VservTurns5

The last five years have seen us scale many heights of success. To rejoice these five fabulous years, a grand Bollywood themed celebration was planned for […]
January 8, 2015
Shailesh featured

Telecom industry veteran Shailesh Varudkar joins us as VP – Global Business Operations

In a move that will provide our business a strong boost, we are delighted to announce the appointment of Shailesh Varudkar as Vice President – Global […]
December 23, 2014
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Vserv Turns 5: A Curtain Raiser

Vserv turns five in January 2015. Keeping in tradition with the celebrating the big day in a magnanimous manner, we have a grand celebration planned in […]
December 22, 2014
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Give us a High 5, it’s been an amazing 2014 for Vserv!

Over the past five years, we’ve consistently delivered solutions that help address the challenges faced by the mobile marketing ecosystem in emerging markets. Give us a […]
December 19, 2014

The Untapped Potential Of The Global Android Market

As an app developer, you’re probably wary of the fast pace and fierce competition that exists within the industry. However, it’s important to remember that this […]
December 18, 2014
Vserv XL featured

We’ve partnered with XL to strengthen the mobile entertainment ecosystem in Indonesia

  Extending our strategic partnerships with key telcos across emerging markets, we are excited to announce our partnership with PT XL Axiata Tbk (XL), the second […]
December 16, 2014
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Vserv VMIX Southeast Asia to kickstart at Jakarta

  On Thursday, December 18 2014, we along with Indonesia’s leading telco XL Axiata, will kick-start the first edition of VMIX in Southeast Asia, a mixer […]
December 8, 2014

A great start to Vserv CoderDojo

The first day of Vserv CoderDojo kick started on an exciting note as youngsters, some of them as young as seven years old, accompanied by their parents, […]
December 4, 2014
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Introducing Vserv CoderDojo

  All of us at Vserv are Passionate, Innovative, Agile, Trustworthy and Ethical and these values reflect in our ideas, our products and in the way […]
December 1, 2014
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This GMIC SV is all about the billions of future mobile users

After a very successful round at Bangalore, India in September this year, the Global Mobile Internet Conference (GMIC) hits the U.S. shores with GMIC Silicon Valley […]
November 28, 2014
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Three tips for effectively monetizing mobile gaming apps

The NASSCOM Game Developer Conference 2014 saw some of the best minds and biggest names from the gaming ecosystem in India come together and showcase their […]
November 26, 2014

It’s been raining awards and accolades for us this year

As 2014 draws to a close, we will be ending the year on a high note. This year has brought us several awards and accolades. Our […]
November 19, 2014

Re-targeting for desktop to mobile gets smarter with Vserv Smart RT

  For E-commerce companies across emerging markets, engaging with multi-screen consumers as they move between multiple devices is a big challenge. Industry estimates suggest that 98% […]
November 18, 2014
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Four steps to creating an effective mobile entertainment ad campaign

  The mobile user today is fickle and has a very short attention span. In fact, Industry figures suggest that marketers today only have a little […]
November 17, 2014
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E-commerce takes center stage at IAMAI Mobile Internet Conference 2014

  The E-commerce consumer today shops online across desktop and mobile. However, when it comes to his purchase cycle, the lines between a desktop and a […]
November 12, 2014
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Creating engaging mobile entertainment ad campaigns

  The mobile entertainment landscape has seen a dramatic change over the past few months. The mobile consumer too has evolved and is making informed choices […]
October 20, 2014
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Smart Data: Unlocking the potential of the Emerging Connected Billion™

We believe that businesses of tomorrow will all operate on the simple premise of data – the smarter that data is, the sharper the results. With […]
October 17, 2014
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We’ve just added another level to our address!

Continuing with our growth momentum, we’ve just added a new office location. In line with our sharpened business focus, the new office is a step towards […]
October 9, 2014
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Window Of Opportunity In Mobile Platform Wars

With the eternal debate between iOS and Android reaching a deadlock, other challengers have entered the fray, offering consumers an alternative in the high-stakes, highly dynamic […]
October 7, 2014
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Here’s why this Indian ad exchange with clients in 200 countries just pivoted

Not so long ago, an ad exchange connecting marketers, advertisers, and publishers with mobile users was the hot new thing. There was no bigger news in […]
September 23, 2014
GMIC 2014

Meet Us at GMIC 2014

GMIC 2014, the leading platform for mobile industry executives, entrepreneurs, developers and investors will be held for the first time in India on 26th September 2014 […]
September 23, 2014
Beth Gamesbeat

Think you know where the next mobile gaming market is?

When talking about mobile gaming markets, most of us tend to focus particularly on US and China. However, there is a lot of opportunity beyond these […]
September 17, 2014
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Unveiling Vserv’s new brand identity

A delicious looking cupcake with a sneak preview of the new Vserv logo awaited us as we reached our desks . A few hours later, our […]
September 11, 2014

Vserv Hits F5! Big Data to Smart Data

Vserv was formed at a time when the mobile ecosystem was at a cusp of the smartphone revolution. The industry has come a long way since […]
September 3, 2014

Our Global Marketing efforts get enhanced with the appointment of Pranab Punj as Associate Vice President

Our global marketing endeavors get a boost as Pranab Punj joins us as Associate Vice President, Global Marketing. As a veteran in the digital sector, Pranab […]
July 24, 2014
Anurag Patnaik_Senior Vice President

Anurag Patnaik joins us as SVP – Product; will help augment our global product strategy

At Vserv, it is not just our products but also our people that set us apart from the rest. Reiterating this idea, we are delighted to […]
July 9, 2014

Strengthening our Southeast Asia Management Team to Augment Market Leadership

With rapid mobile user growth and fast adoption of mobile advertising in Southeast Asia (SEA), we are delighted to announce a series of senior appointments in […]
July 7, 2014

NN Innovation (Argentina) – Developer of the Week

‘Innovation’ has spurred the growth of various sectors and made our world a small, connected place. This change is clearly visible in emerging economies such as […]
July 4, 2014

A Quick Guide to Mobile Deep Linking

2014 is the year of the “Deep link” and the inaugural year of app indexing. Facebook’s entry with App Links and Google’s official App Indexing announcement […]
July 4, 2014

The Lost Impression – “Bringing back the importance of impression in the digital world"

We recently participated at IAMAI‘s 3rd Digital Marketing Conversations in Srinagar, Kashmir where 30 CMOs & five service providers gathered in a closed door gathering for […]
June 30, 2014

Garuda Studio (Indonesia) – Developer of the Week

We live in an era where almost anything is possible through a click of a button. Technology makes our lives easier and communication faster. As the […]
June 24, 2014

A Peek into Google Geekdom: Google I/O 2014

Exploring the themes of ‘design, develop and distribute’, this year’s edition of Google I/O 2014, Google’s annual technology conference, promises to be replete with new product […]
June 23, 2014

Kitmaker Entertainment (Spain) – Developer of the Week

Gadgets and electronic devices are fast becoming a part of our daily lives. With this rise, there’s a need to continuously innovate and use technology differently. […]
June 17, 2014

Vserv collaborates with Microsoft to boost the Nokia X Ecosystem in Europe with DVLUP Program

We are constantly looking at reinvigorating the global developer ecosystem with our comprehensive app monetisation solutions that offer higher earnings, rewards and fast tracked monetization. Pushing […]
June 16, 2014

Franklin Lisboa de Lima (Brazil) – Developer of the Week

If you wish to witness mobile growth and revolution, turn your attention towards the emerging economies of Brazil, Russia, China & India. They define what it […]
June 9, 2014

Grafian Software Crafter (Indonesia) – Developer of the Week

Indonesia has transformed into the hottest mobile market in the world. With a population of 240 million people & 280 million mobile phone connections, Indonesia is […]
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