December 21, 2016

Guest Column: Programmatic – Where you should be right now: Nadeesh Ramachandran, Vserv

The article is an opinion piece written by Nadeesh Ramachandran, Vice President – Sales, Vserv.  I was recently at an industry event moderating a panel on […]
May 31, 2016
The Economic Times

The Holy Grail of starting up – a memo

The article is an opinion piece written by Dippak Khurana, Founder & CEO, Vserv.  Starting up is much like getting on to a roller coaster – […]
May 2, 2016

Riding the M-commerce crest

The article is an Opinion piece written by Dippak Khurana, Founder & CEO, Vserv. With smart data-led mobile marketing, companies can reach out to the right […]
February 10, 2016

6 Jenis Pengguna telefon pintar di Malaysia

Vserv Smartphone User Persona Report (SUPR) 2015 for Malaysia covered in Harian Metro’s technology supplement ‘IT@Metro’. Here’s the 3 page cover story.
February 10, 2016

Young Filipino millennials are ‘App Junkies,’ females ‘Explorers’–Report

A report based on a study conducted by The Nielsen Co. reveals young Filipino male smartphone users are “App Junkies” while females are “Explorers.” The report by […]
February 4, 2016
ET Tech

Why ‘Digital India’ should now be rebranded to ‘Mobile India’

Today, India is transforming rapidly into a digital economy. With the government’s ‘Digital India’ initiative in action, this change is all set to be fast-tracked. The […]
January 22, 2016
Mobile Marketing Watch

Vserv Unveils First ‘Smartphone User Persona Report’

Vserv, a smart data platform for mobile marketing and commerce, has just released the Smartphone User Persona Report (SUPR) 2015 for Philippines — an emerging mobile […]
January 22, 2016

Three hours a day on smartphones

  To read the article online, click here
January 22, 2016
Bangkok Post

Thai users consumed by smartphones

  You can read this article online here.
December 30, 2015
The Economic Times

8 Cool Ways Mobile Will Get Hotter In 2016

This article is an authored piece by Dippak Khurana, Founder & CEO, Vserv Mobile has been the star of the year 2015 and will continue to […]
December 10, 2015

Begini Profil Pengguna Smartphone di Indonesia

Pengguna smartphone di Indonesia punya kebiasaan unik. Hal itu terungkap dalam riset yang dilakukan oleh Nielsen Informate Mobile Insights bersama Vserv selaku penyedia platform smart data […]
December 7, 2015
Digital Market Asia

Cognitive Quotient: Video or Display

If you are someone who is always on social media, the one glaring change you will notice is that your timelines show a lot more video-related […]
December 3, 2015
The Economic Times

Vserv ropes in Google India’s retail head Nadeesh Ramachandran to head sales

Vserv, the leading smart data platform for mobile marketing and commerce, has appointed Nadeesh Ramachandran as vice-president, sales. In this role, Ramachandran will be responsible for […]
December 1, 2015
Imawire logo

Worst Piece of Advice Indian Entrepreneurs Have Received

Dippak Khurana, Founder & CEO, Vserv was featured in a story titled, ‘Worst Piece of Advice Indian Entrepreneurs Have Received’ in iamwire. In the ongoing decade […]
November 24, 2015

Smart data: it’s not what you think it is

As mobile Internet grows in highly populated countries like India, the smart data opportunity is not only huge, but also very real Aman Sharif is a […]
November 4, 2015
The Hindu Business Line

Hong Kong is my favourite airport

Dippak Khurana, Founder and CEO, Vserv was featured in a story in The Terminal Check section of The Hindu Business Line. The story talks about Dippak’s […]
October 23, 2015
Huffington Post

What Buy Buttons On Display Ads Can Do For Brands

The following is an exclusive guest contributed post from Dippak Khurana, Founder & CEO of Vserv. The online advertising industry has for several years been faced with […]
September 29, 2015

Infographic: Smartphone User Persona Report (SUPR)

Vserv’s Smartphone User Persona Report (SUPR) 2015 graphically represented by Impact in a feature story called ‘What’s App-ening?’ Please click here for the full story.
September 27, 2015
Ad Age

Marketers, It’s Time to Move On from Big Data

The following is an exclusive contributed post from Dippak Khurana, Founder & CEO of Vserv. Big Data analytics was voted as one of the top three technologies, […]
September 7, 2015

Vserv: The early bird in the mobile ad industry

Dippak Khurana, Co-Founder & CEO, Vserv, was featured in the Hidden Gems section of Forbes India. You can read the full story here.
August 31, 2015
Exchange Wire

An interview with Dippak Khurana, Co-Founder and CEO, Vserv

グローバル市場において成長セクターとして注目される東南アジア、インド市場において事業拡大を進めるモバイル広告プラットフォームVserv。同社の事業概要や事業戦略について、同社CO-FounderでCEOを務めるDippak Khurana氏にメールでのインタビューを行った。You can read the full article here.    
August 31, 2015
The Economic Times

Swim to beat jet-lag, advises Vserv CEO Dippak Khurana

Interview with Dippak Khurana, Co-Founder & CEO, Vserv and The Economic Times – Corporate Dossier (Wanderlust). Far-out destination: Melbourne, Australia Indian Surprise: Pahalgam town in Anantnag […]
August 11, 2015
Brand Wagon

Mapping Smartphone User Persona Report (SUPR Infographic)

Covered by Brand Wagon, The Financial Express
July 30, 2015
mint img

Smartphone Demographics

A Vserv report on smartphone users based on demographics and app usage Vserv has unveiled the first smartphone user profile for India, which segments smartphone users […]
July 30, 2015
Brand equity_FINAL

Smartphone users spend 169 mins per day on their devices: Vserv

Company’s Smartphone User Persona Report segments users based on their profile and app usage Vserv, a data platform for mobile marketing and commerce, recently released the […]
July 30, 2015

Vserv launches the ‘Smartphone User Persona report’

India is going through a mobile revolution with smartphones now outnumbering PCs and desktops and is set to reach 314 million mobile Internet users by 2017. Startups and established […]
July 29, 2015
Ad week

Report: Indians Spend 169 Minutes Per Day on Smartphones

Vserv, a smart data platform for mobile marketing and commerce, has released its Smartphone User Persona Report, or SUPR, for 2015, measuring the mobile usage of […]
July 14, 2015
e 27

B2B companies will start partnering with B2C firms for data: Vserv CEO

Data collected in next six months will be more than what the whole industry has collected in the last five years, says Dippak Khurana. Mumbai-based mobile marketing […]
July 14, 2015
Mobile Marketing Watch

From Intent To Purchase: Taking Mobile Marketing to the Next Level

The following is an exclusive guest contributed post from Dippak Khurana, Founder & CEO of Vserv. Economics in India works very differently from that in the U.S. […]
June 25, 2015
Bangkok Post

You play, You pay

Bee7 and Vserv have partnered up to t monetise the Southeast Asian mobile game market Bee7, an android games monetisation platform, and Vserv, a smart data […]
May 12, 2015

Vserv eyes revenue from mobile, cable recharge transactions

Firm will also provide technology that will allow shoppers to complete recharge transactions on the banner and other ads. Bengaluru: Mobile advertising technology provider Vserv Digital […]
April 27, 2015
VB logo

How mobile game developers can tap into emerging markets

Author: Dippak Khurana, Co-founder and CEO, Vserv With nearly half of all mobile gamers coming from emerging markets, the mobile gaming economy is flourishing. According to market […]
April 15, 2015
Pocket Gamer

Bee7 and Vserv forge partnership to solve emerging market monetisation

Android monetization and user engagement platform Bee7 has announced a new partnership with mobile advertising technology provider Vserv. Vserv boasts over 500 million unique user profiles […]
March 12, 2015
The Hindu Business Line

Why the world needs these 8 innovations

Faster, shinier, better — so many of our technological advances focus on upping the ante. At the 2015 Mobile World Congress in Barcelona, the latest smartphones […]
March 11, 2015
VB logo

The top 8 enterprise apps from Mobile World Congress

The following is an exclusive guest contributed post from Dippak Khurana, Co-founder & CEO, Vserv This year’s Mobile World Congress in Barcelona saw its usual share […]
March 3, 2015
VB logo

Maverick Ventures Enters India; Agrees to Invest in IDG-backed Vserv

Vserv, the leading smart data platform for mobile marketing in India and South East Asia, announced today its signing of an investment from Maverick Capital Ventures, […]
February 26, 2015

Unlocking the power of high frequency-shopping: A lesson from India’s data marketers

Sometimes we’re on the wrong side of economics. Like when I’m running out of toothpaste from one of those unnecessarily small, over-priced, 0.8 oz travel tubes, […]
February 5, 2015
The Economic Times

Ad-tech Cos Bridge Language Barrier for Target Users

Platform will give digital ads an edge over pure-play data analytics companies Advertising technology companies are coming up with strategies and products targeted at Internet users […]
January 27, 2015

In APAC, Mobile Consumers Are Very Different – From Each Other

APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO […]
January 21, 2015
CampaignAsia_Pacific Logo

Vserv launches Aqua Native, the next generation native ads

Vserv, a leading smart data led mobile marketing platform, today announced the launch of Vserv Aqua Native, a dynamic native ad format powered by the Vserv […]
January 21, 2015
e 27

Mobile native ads can get 57% higher click-through rate: Vserv

Mobile native ads engage the user with an ad experience that is seamless and contextually relevant to the app or site content, says the Indian mobile marketing […]
December 30, 2014
ET Telecom logo

Trends in mobile advertising in 2015

By Dippak Khurana, Co-Founder and CEO, Vserv. We will continue to see emerging markets outshine developed markets when it comes to growth in smartphone and mobile […]
December 19, 2014
e 27

Vserv joins XL to enhance mobile entertainment space in Indonesia

The partnership will integrate Vserv Smart Data platform with XL to help drive higher ROI for mobile entertainment firms Vserv, a mobile marketing platform across emerging […]
November 27, 2014

10 Do’s and Don’ts for Moderating a Panel Discussion

As an entrepreneur, part of any solid marketing and public relations plan will likely involve you (or key spokespeople from your company) hitting what I like […]
November 21, 2014
The Times of India

Vserv launches new re-targeting products

Vserv, a mobile marketing platform, has launched a new re-targeting product, Vserv Smart RT. Focused on the e-commerce industry in emerging markets, Vserv Smart RT enables […]
November 20, 2014

Marketers lap up re-targeting for screen-agnostic ‘always-on’ consumers

Today, E-commerce companies in emerging markets face a challenge of tackling the multi-screen consumer. According to Vserv research estimates, 98 per cent of these multi-screen users […]
October 27, 2014

Buyer behaviour: deal is in, brand out

October 21, 2014
Business Mirror

Vserv says deal with telcos to birth ‘Smart Data’

October 21, 2014

Vserv expands marketing platform in Thailand

October 16, 2014

Brands and the emerging billion opportunity

Dippak Khurana, CEO and Co-Founder, Vserv, shares his views on the smart data opportunity in the emerging markets. The original article appeared in Mint.
October 16, 2014
IDG Connect

Q&A: Mobile Marketing in Emerging Markets

IDG Connect catches up with Mr. Dippak Khurana, CEO & Co-Founder, Vserv. What are the key growth drivers in the mobile ecosystem for emerging markets? The […]
October 9, 2014

Window Of Opportunity In Mobile Platform Wars

The following is an exclusive guest contributed post from David Yin, General Manager, Global Developer Alliances, Vserv.   With the eternal debate between iOS and Android reaching […]
October 9, 2014

Vserv to raise funds for expansion, partners with telecom firms

Vserv Digital Services has tied up with Southeast Asian telecom firms including Globe Telecom in the Philippines, Indosat in Indonesia and MobiFone in Vietnam. It also […]
October 7, 2014
new telecos

Here’s why this Indian ad exchange with clients in 200 countries just pivoted

Not so long ago, an ad exchange connecting marketers, advertisers, and publishers with mobile users was the hot new thing. There was no bigger news in […]
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