February 1, 2017
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Take audience engagement to the next level with haptic video ads

One of the most popular applications of haptic feedback was perhaps video games and arcade games. The  shudder and the vibrations add an extra layer of […]
January 25, 2017
Vserv Insights connected Indonesian traveler

All that you need to know to tap into the Indonesian traveler’s pulse

Indonesia today has a 34% Internet penetration and much of it is driven by the 84 million mobile internet users. The country’s smartphone user base sits […]
January 18, 2017
Vserv Insights Rewarded Video ads Gen XYZ

Mobile marketing with Rewarded Video Ads: Suitable for all ages

No, it’s not a disclaimer. It is how smartphone users are responding to rewarded video ads today. Increasingly, smartphone consumers, irrespective of whether Generation X, Y […]
January 10, 2017
Vserv Insights - Indonesia news app consumption featured

When it comes to Indonesian smartphone users, your mobile marketing must be ‘in the news’

What do older urban Indonesian smartphone users like to do the most with their devices? They like to stay updated with what’s happening around the world. […]
January 3, 2017
Vserv Insights OTT growth in India featured

The demand for content on mobile has gone ‘Over The Top’

This is the year when the tides are turning for (Over-The-Top) OTT content in India. It is estimated that the top 10 OTT apps in the […]
December 27, 2016
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4 surprising facts about female mobile gamers in India

When it comes to digital gaming and who games more, men or women, the outlook towards it has generally been myopic. There is a strong gender […]
December 20, 2016
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Mobile marketing in Indonesia: Fantastic results and where to find them

As far as smartphone adoption in Southeast Asia goes, Indonesia has always been a market to watch out for. In fact, according to eMarketer, smartphone users […]
December 15, 2016
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12 days of Christmas: The time to tap the online shopper is now

It’s that time of the year. Secret Santa at workplaces and everyone’s already making their Christmas and New Year plans. However, this is also the season […]
December 8, 2016
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Marketers in India are already reaping the fruits of mobile marketing

A myth that commonly prevails is that mobile marketing is yet to make great strides in APAC, especially in countries such as India. However, in a […]
November 22, 2016
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In your quest for engaging the mobile video consumer, opt-in video ads are your best bet

India’s appetite for video consumption is on the rise. Among the target audience of the country that they’re aimed at, video streaming apps such as Netflix, […]
October 25, 2016
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Five trends that Indian E-commerce companies must take note of, this Diwali season

E-commerce companies in India have had a good run during their annual sale season this year. Flipkart had its Big Billion Days 2016 while Amazon saw a […]
September 24, 2016
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10 must know facts on the rapidly evolving Indonesian mobile ecosystem

The mobile space in Southeast Asia is seeing a tremendous amount of action. Like every other emerging market that is witnessing rapid smartphone adoption, Indonesia too […]
September 9, 2016
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Pokémon GO is today, AR on mobile is tomorrow

The glow of Pokémon GO’s overnight success might be fading away. However it has set a precedent for augmented reality (AR) on mobile and opened a […]
August 30, 2016
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Infographic: Apps made by India, loved by the world

India was quick to adopt smartphones. Naturally, the love for apps followed shortly and today India is one of the biggest markets for apps globally. However, […]
August 23, 2016
Vserv Insights programmatic in Southeast Asia

The rise of programmatic in Southeast Asia

According to recent Magna Global estimates, programmatic spends across Southeast Asia have been projected to hit USD 452 Million in 2019, growing at an astounding rate […]
August 16, 2016
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Marketers, get ready to ride the 4G growth wave in India

The advent of 3G set the ball rolling for a smartphone revolution in India. Improving connectivity tipped the scales in favor of smartphones and today these […]
August 9, 2016
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Marketers, the game enthusiast persona is your mobile marketing trump card

If there’s one thing widely popular among smartphone users, it’s mobile gaming. In fact, mobile gaming takes a significant amount of their time on smartphones for […]
July 26, 2016
Vserv Insights three ways to mobile Video ads right

A quick insight into the minds of connected travelers

We recently talked about how today’s connected traveler’s journey starts from a smartphone. We looked at how smartphones have become the pivotal to a travel plan, […]
July 19, 2016
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47% Indian travelers turning to apps in 2015 suggests a turning tide in online travel

Almost over a decade ago, travel websites changed the way people made their travel plans. The ease of making your travel arrangements, booking accommodation, figuring out […]
July 12, 2016
Vserv Insights Digital Advertising in India

4 trends that spell a bright future for digital advertising in India

When it comes to digital in India, we are at an interesting point in time. Apparel and books are bought via E-commerce. Cabs are hailed through […]
July 5, 2016
Vserv Insights Southeast Asia booming Internet economy

What’s driving Southeast Asia’s booming Internet economy

When it comes to Internet adoption across the world, Southeast Asia as a region has gone into an overdrive of sorts. According to a recent Temasek […]
June 28, 2016
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5 trends E-commerce companies in India cannot afford to miss

In 2015, over 50 million people in India shopped online. AT Kearney estimates that by 2020, this number is expected to grow three-fold and cross 175 […]
June 21, 2016
Vserv Insights mobile marketing for retail ad formats

In mobile marketing for retail, there is no one ad format to rule them all

A recent AT Kearney report suggests that 50% of organized retail will be influenced by digital. There’s another report that also suggests that 50% of all E-commerce […]
June 14, 2016
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#NowPlaying in Malaysia: Videos on smartphones

Sometime around November last year, we talked about Malaysia’s fast growing mobile ecosystem. At that point, it was estimated that Malaysians spend over 3.6 hours a […]
June 7, 2016
Vserv Insights Rewarded video ads featured

Debunking the myth that mobile gamers dislike rewarded video ads

If we were to ask the average Indian smartphone user about what they primarily use their smartphones for besides communication, the answers would typically feature these […]
May 31, 2016
Vserv Insights three ways to mobile Video ads right

Three more ways to guarantee greater user engagement for your mobile video ads

In our previous post, we looked at four secret ingredients to get a video experience right. We talked about how call to action buttons, ads auto-playing […]
May 24, 2016
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The secret sauce to cook up the perfect mobile video ad experience

Video serves as a great tool for marketers to get their message across to consumers in the quickest possible manner. So much can be said about […]
May 17, 2016
Vserv Insights Indian E-commerce Consumer Intent

How mobile marketing can help Indian E-commerce harness consumer intent

A joint study on the E-commerce market in India by ASSOCHAM and Forrester estimated that E-commerce revenue in the country is projected to grow from USD […]
May 10, 2016
Vserv Insights_Indian smartphone users Video Ads

Four things to know when targeting Indian smartphone consumers with video ads

One of India’s very popular video streaming apps Hotstar recently announced its premium service that shows popular US TV shows minutes after their U.S airing. Netflix […]
May 3, 2016
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The Mobile Advertising Game of Thrones : How in-app advertising is taking over the mobile advertising empire

Sometime towards the end of 2015, we talked about India’s growing love for apps. We talked about how apps such as Zomato and Uber were providing […]
April 26, 2016
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Ahoy marketers, all aboard the M-commerce ship that’s sailing across Southeast Asia

At this point, it is pretty much a given that smartphones are the first screen of choice for most connected consumers when it comes to their […]
April 19, 2016
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Mobile advertising in India: There’s a growth wave coming your way

At this point, talking about increasing smartphone penetration in India is pretty much stating the obvious. Almost every nook and corner of the country’s metros will […]
April 12, 2016
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Three tips to help you map your programmatic journey right

We recently talked why programmatic buying needs to be an inherent part of your mobile marketing plan. While the basic premise of programmatic buying is that […]
March 29, 2016
Vserv Insights Programmtic mobile marketers featured

Five reasons why programmatic buying needs to be a part of your mobile marketing plan

When it comes to mobile advertising, programmatic buying is one of the most sought after approaches. Be it real-time bidding or direct, programmatic buying is gaining […]
March 22, 2016
Vserv Insights Native ads best practices featured

If native ads is your weapon of choice, here’s how you can sharpen the blade

In today’s day and age of everything digital, where smartphone users are bombarded with information, it is easy for your marketing message to get lost in […]
March 15, 2016
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This super sixer will guarantee a win with your consumers this cricket season

There was a time when eager, impatient cricket fans at work would discreetly switch between browser windows, hit refresh and the web page would throw back […]
March 8, 2016
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3 must know facts about the Southeast Asian smartphone user

Today’s smartphones do a lot more than they did ever before. They help us stay informed. They guide us, be it the nearest restaurant or petrol […]
March 1, 2016
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Look out E-commerce, Indian online shoppers love apps, but mobile sites still matter

Every shopping season, we find ads everywhere, be it newspapers or television, offering huge discounts for online shoppers, especially those who are shopping via mobile apps. […]
February 23, 2016
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Indian smartphone users are munching more mobile data and video will only fuel this hunger

Recently a major telecom service provider in India announced the launch of its 4G services in many of the country’s metropolitan cities. Another telecom service provider […]
February 16, 2016
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Southeast Asia’s mobile data consumption fueled by Data Guzzlers

You look around, and everyone is up to something on their smartphones. Be it music, playing games, seeking information online, everyone is connected to the Internet, […]
February 9, 2016
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Social Stars shine bright in the Southeast Asian mobile ecosystem

Social networking changed the way people communicate online. The world came closer, people reconnected with long lost friends and relatives, and everyone just started expressing and […]
February 2, 2016
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4 hours a day on smartphones! Why Power Users should be top focus for mobile marketers

With our Smartphone User Persona (SUPR) 2015 for India and Southeast Asia, we showcased that usage patterns can tell us a lot more about smartphone users […]
January 19, 2016
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Thai smartphone users decoded with Smartphone User Persona Report (SUPR) 2015 for Thailand

Thailand is known for scenic natural beauty, delicious cuisine and rich culture. However, very little is known about smartphone users, beyond the fact that it is […]
January 19, 2016
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Mapping smartphone usage across Malaysia with the Smartphone User Persona Report (SUPR) 2015 for Malaysia

We’ve always believed that in today’s age of data-led approaches to business and marketing, mere demographic data is not enough to understand and engage mobile users, […]
January 18, 2016
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Unveiling the Smartphone User Persona Report (SUPR) 2015 for Philippines

When we talk about the mobile ecosystem in Southeast Asia, we cannot miss Philippines. The country is one of the fastest growing mobile markets in the […]
January 12, 2016
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In India, Internet = Mobile Internet

Not so long ago, desktops and broadband Internet were sought after by everyone, especially in urban India, but failed to see country-wide adoption. Then came mobile, […]
December 29, 2015
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8 cool ways mobile will get hotter in 2016

Mobile has been the star of the year 2015 and will continue to shine through 2016. In my opinion, these are the key trends that will […]
December 22, 2015
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Social Stars: The Indonesian smartphone user persona whose usage is dominated by Social Media

We are at that point in the digital age where talking about the popularity of social media is pretty much stating the obvious. It has become […]
December 15, 2015
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Power Users: What makes these Indonesians the biggest users of smartphones in the country

We often find people who are always engrossed with their smartphones. It seems like most of their digital life is led out of their smartphones and […]
December 8, 2015
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Gaming Buffs: Unraveling insights on Indonesian smartphone users that spend over an hour a day on mobile gaming

Mobile gaming remains one of the most popular activities on smartphones today. Besides the fact that they are portable and allow consumers to carry gaming content […]
December 1, 2015
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Data Guzzlers: A detailed look at the Indonesian smartphone user persona that consumes 249 MB of data per day

It’s a given that today smartphones have become the preferred device for all Internet access in regions such as India and Southeast Asia. Therefore when a […]
November 24, 2015
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Decoding the Indonesian smartphone user with the Smartphone User Persona Report (SUPR) 2015 Indonesia

We have consistently talked about how smartphones have become the center of a consumer’s digital universe today, making them the preferred medium for engaging these consumers. […]
November 17, 2015
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What do we know about smartphone users in Indonesia?

A lot has been already been said about how smartphones have become the primary device for internet access and content consumption globally, especially across regions such […]
November 10, 2015
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Smartphone adoption in India: Going beyond age and income barriers

Disposable income, fast lifestyle and the need to always stay connected. All true marks of the young smartphone user from urban India. It estimated that that […]
November 3, 2015
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Malaysia: Moving towards everything mobile

One of the many things that come to our mind when we think of Malaysia is the famous Petronas Twin Tower. Then there is also its […]
October 27, 2015
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A peek into Philippines’ fast growing mobile ecosystem

Over the last few weeks, we have talked about how the mobile ecosystem across Southeast Asia is on a fast track to growth. After taking an […]
October 20, 2015
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7 key facts that throw light on Vietnam’s bustling mobile ecosystem

Vietnam is well known for its rich natural beauty, local cuisines and coffee. The country today boasts of a bustling city life and is rapidly becoming […]
October 13, 2015
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THAILAND: All there is to know about the country’s budding mobile ecosystem

Talk about Thailand and the first visuals that come to our mind are beautiful, serene beaches, the globally famous Thai cuisine and tourist hotspots. But beyond […]
October 6, 2015
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10 must know facts on the rapidly evolving Indonesian mobile ecosystem

The mobile space in Southeast Asia is seeing a tremendous amount of action. Like every other emerging market that is witnessing rapid smartphone adoption, Indonesia too is […]
September 22, 2015
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India’s Love Affair with Mobile Apps

Today, apps are the doorway to content consumption on mobile. Almost in every part of the world where smartphones have seen rapid adoption, apps are the […]
September 15, 2015
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Buoyed by the upcoming festive season, E-commerce mobile ad spends to soar

We are at the onset of this year’s festive season in India. It is that time of the year when E-commerce brands go into an overdrive […]
September 8, 2015
Planning to engage the mobile internet user in rural India Think local

Planning to engage the mobile internet user in rural India? Think local

Mobile phones, have made steady inroads in rural India at a pace that desktops and broadband have never been able to. Portability, affordability and ease of […]
September 1, 2015
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The love for mobile gaming is shared by all Indian smartphone users: SUPR 2015

If there’s something that smartphone users in India love, then that is mobile gaming. In the past, we’ve talked about how India will be one of […]
August 25, 2015
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Smartphone usage for 24 million Indian smartphone users is primarily utility-driven

Our recent Smartphone User Persona Report (SUPR) 2015 shows how a smartphone means different things for different users in India. For many, their entire digital life […]
August 18, 2015
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For these Indian users, their smartphone is all about entertainment

There was a time when the ability of a mobile phone to double up as an MP3 music player was considered a big step forward. In […]
August 11, 2015
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Decoding the user persona that spends 2 hours a day on social networking apps

Today when news breaks, it first spreads via social media and then the media gets its hands on it. Whether it is sharing pictures, videos, or […]
August 4, 2015
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A deep dive into the Smartphone User Persona: App Junkies

The last year has seen a strong trend of companies both online and offline, promoting their mobile apps in India. We have also seen a spurt […]
July 29, 2015
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Unveiling the Smartphone User Persona Report (SUPR) 2015 for India

Today, India has over 160 million smartphone users and this user base is estimated to grow at a CAGR of 26% from 2013 to 2017. The […]
July 21, 2015
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Smartphone user personas taking shape

Rishi is your average connected consumer whose typical day starts with checking the slew of notifications on his smartphone that lined up while he was asleep. […]
July 7, 2015
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Mobile Ads + Buy Button = a mobile marketing winning formula

Over the last few months, the global mobile marketing ecosystem has seen a huge shift towards making the consumer journey from intent to purchase simpler and […]