December 8, 2016
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Marketers in India are already reaping the fruits of mobile marketing

A myth that commonly prevails is that mobile marketing is yet to make great strides in APAC, especially in countries such as India. However, in a […]
November 22, 2016
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In your quest for engaging the mobile video consumer, opt-in video ads are your best bet

India’s appetite for video consumption is on the rise. Among the target audience of the country that they’re aimed at, video streaming apps such as Netflix, […]
October 25, 2016
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Five trends that Indian E-commerce companies must take note of, this Diwali season

E-commerce companies in India have had a good run during their annual sale season this year. Flipkart had its Big Billion Days 2016 while Amazon saw a […]
August 30, 2016
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Infographic: Apps made by India, loved by the world

India was quick to adopt smartphones. Naturally, the love for apps followed shortly and today India is one of the biggest markets for apps globally. However, […]
August 16, 2016
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Marketers, get ready to ride the 4G growth wave in India

The advent of 3G set the ball rolling for a smartphone revolution in India. Improving connectivity tipped the scales in favor of smartphones and today these […]
May 10, 2016
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Four things to know when targeting Indian smartphone consumers with video ads

One of India’s very popular video streaming apps Hotstar recently announced its premium service that shows popular US TV shows minutes after their U.S airing. Netflix […]
February 23, 2016
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Indian smartphone users are munching more mobile data and video will only fuel this hunger

Recently a major telecom service provider in India announced the launch of its 4G services in many of the country’s metropolitan cities. Another telecom service provider […]
February 16, 2016
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Southeast Asia’s mobile data consumption fueled by Data Guzzlers

You look around, and everyone is up to something on their smartphones. Be it music, playing games, seeking information online, everyone is connected to the Internet, […]
February 9, 2016
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Social Stars shine bright in the Southeast Asian mobile ecosystem

Social networking changed the way people communicate online. The world came closer, people reconnected with long lost friends and relatives, and everyone just started expressing and […]
February 2, 2016
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4 hours a day on smartphones! Why Power Users should be top focus for mobile marketers

With our Smartphone User Persona (SUPR) 2015 for India and Southeast Asia, we showcased that usage patterns can tell us a lot more about smartphone users […]
January 19, 2016
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Thai smartphone users decoded with Smartphone User Persona Report (SUPR) 2015 for Thailand

Thailand is known for scenic natural beauty, delicious cuisine and rich culture. However, very little is known about smartphone users, beyond the fact that it is […]
January 19, 2016
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Mapping smartphone usage across Malaysia with the Smartphone User Persona Report (SUPR) 2015 for Malaysia

We’ve always believed that in today’s age of data-led approaches to business and marketing, mere demographic data is not enough to understand and engage mobile users, […]
January 18, 2016
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Unveiling the Smartphone User Persona Report (SUPR) 2015 for Philippines

When we talk about the mobile ecosystem in Southeast Asia, we cannot miss Philippines. The country is one of the fastest growing mobile markets in the […]
December 22, 2015
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Social Stars: The Indonesian smartphone user persona whose usage is dominated by Social Media

We are at that point in the digital age where talking about the popularity of social media is pretty much stating the obvious. It has become […]
December 15, 2015
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Power Users: What makes these Indonesians the biggest users of smartphones in the country

We often find people who are always engrossed with their smartphones. It seems like most of their digital life is led out of their smartphones and […]
December 8, 2015
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Gaming Buffs: Unraveling insights on Indonesian smartphone users that spend over an hour a day on mobile gaming

Mobile gaming remains one of the most popular activities on smartphones today. Besides the fact that they are portable and allow consumers to carry gaming content […]
December 1, 2015
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Data Guzzlers: A detailed look at the Indonesian smartphone user persona that consumes 249 MB of data per day

It’s a given that today smartphones have become the preferred device for all Internet access in regions such as India and Southeast Asia. Therefore when a […]
November 24, 2015
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Decoding the Indonesian smartphone user with the Smartphone User Persona Report (SUPR) 2015 Indonesia

We have consistently talked about how smartphones have become the center of a consumer’s digital universe today, making them the preferred medium for engaging these consumers. […]
November 17, 2015
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What do we know about smartphone users in Indonesia?

A lot has been already been said about how smartphones have become the primary device for internet access and content consumption globally, especially across regions such […]
October 6, 2015
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10 must know facts on the rapidly evolving Indonesian mobile ecosystem

The mobile space in Southeast Asia is seeing a tremendous amount of action. Like every other emerging market that is witnessing rapid smartphone adoption, Indonesia too is […]
September 1, 2015
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The love for mobile gaming is shared by all Indian smartphone users: SUPR 2015

If there’s something that smartphone users in India love, then that is mobile gaming. In the past, we’ve talked about how India will be one of […]
August 25, 2015
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Smartphone usage for 24 million Indian smartphone users is primarily utility-driven

Our recent Smartphone User Persona Report (SUPR) 2015 shows how a smartphone means different things for different users in India. For many, their entire digital life […]
August 18, 2015
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For these Indian users, their smartphone is all about entertainment

There was a time when the ability of a mobile phone to double up as an MP3 music player was considered a big step forward. In […]
August 11, 2015
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Decoding the user persona that spends 2 hours a day on social networking apps

Today when news breaks, it first spreads via social media and then the media gets its hands on it. Whether it is sharing pictures, videos, or […]
August 4, 2015
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A deep dive into the Smartphone User Persona: App Junkies

The last year has seen a strong trend of companies both online and offline, promoting their mobile apps in India. We have also seen a spurt […]
July 29, 2015
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Unveiling the Smartphone User Persona Report (SUPR) 2015 for India

Today, India has over 160 million smartphone users and this user base is estimated to grow at a CAGR of 26% from 2013 to 2017. The […]
December 31, 2014
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2014: The year that was for mobile marketing

As we look back at 2014, we find that our predictions on trends that would impact mobile marketing this year have come true. Here’s a look […]
December 30, 2014
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Five key mobile marketing trends for 2015

We will continue to see emerging markets outshine developed markets when it comes to growth in smartphone and mobile internet penetration. While mobile and PC have […]
November 11, 2014
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The growing App-etite of the Emerging Connected Billion™

A smartphone today is the first device of all Internet and content access, especially in the emerging markets. Be it games, music, social networking, or E-commerce, […]
October 27, 2014
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Decoding the Emerging Connected Billion™

  When the first iPhone released a few years ago, it changed the face of the mobile industry. Google followed suit with Android and it has […]
September 18, 2014
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What Every Marketer Needs To Know About Mobile Advertising in Emerging Markets

The smartphone market is growing at a staggering rate & emerging markets are the driving force behind it. With this pace, emerging markets are set to […]
August 6, 2014
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The ‘rich’ evolution of mobile advertising

When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as smartphones […]
November 21, 2013
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The Mobile Internet Consumer 2013 report in partnership with Mobile Marketing Association

  Today, brands look forward to a better understanding of the growing mobile consumer base and aim to reach out to their audience with relevant and […]