January 18, 2017
Vserv Insights Rewarded Video ads Gen XYZ

Mobile marketing with Rewarded Video Ads: Suitable for all ages

No, it’s not a disclaimer. It is how smartphone users are responding to rewarded video ads today. Increasingly, smartphone consumers, irrespective of whether Generation X, Y […]
January 10, 2017
Vserv Insights - Indonesia news app consumption featured

When it comes to Indonesian smartphone users, your mobile marketing must be ‘in the news’

What do older urban Indonesian smartphone users like to do the most with their devices? They like to stay updated with what’s happening around the world. […]
January 3, 2017
Vserv Insights OTT growth in India featured

The demand for content on mobile has gone ‘Over The Top’

This is the year when the tides are turning for (Over-The-Top) OTT content in India. It is estimated that the top 10 OTT apps in the […]
December 27, 2016

4 surprising facts about female mobile gamers in India

When it comes to digital gaming and who games more, men or women, the outlook towards it has generally been myopic. There is a strong gender […]
December 20, 2016

Mobile marketing in Indonesia: Fantastic results and where to find them

As far as smartphone adoption in Southeast Asia goes, Indonesia has always been a market to watch out for. In fact, according to eMarketer, smartphone users […]
December 15, 2016
Online Shopper on mobile Christmas season featured

12 days of Christmas: The time to tap the online shopper is now

It’s that time of the year. Secret Santa at workplaces and everyone’s already making their Christmas and New Year plans. However, this is also the season […]
December 8, 2016
Mobile marketing success rate featured

Marketers in India are already reaping the fruits of mobile marketing

A myth that commonly prevails is that mobile marketing is yet to make great strides in APAC, especially in countries such as India. However, in a […]
November 22, 2016

In your quest for engaging the mobile video consumer, opt-in video ads are your best bet

India’s appetite for video consumption is on the rise. Among the target audience of the country that they’re aimed at, video streaming apps such as Netflix, […]
October 25, 2016
Vserv Insights Ecommerce Diwali Season Mobile Shopping Trends_500x300

Five trends that Indian E-commerce companies must take note of, this Diwali season

E-commerce companies in India have had a good run during their annual sale season this year. Flipkart had its Big Billion Days 2016 while Amazon saw a […]
August 30, 2016
Apps made by India featured image

Infographic: Apps made by India, loved by the world

India was quick to adopt smartphones. Naturally, the love for apps followed shortly and today India is one of the biggest markets for apps globally. However, […]
August 16, 2016

Marketers, get ready to ride the 4G growth wave in India

The advent of 3G set the ball rolling for a smartphone revolution in India. Improving connectivity tipped the scales in favor of smartphones and today these […]
May 10, 2016
Vserv Insights_Indian smartphone users Video Ads

Four things to know when targeting Indian smartphone consumers with video ads

One of India’s very popular video streaming apps Hotstar recently announced its premium service that shows popular US TV shows minutes after their U.S airing. Netflix […]
February 23, 2016

Indian smartphone users are munching more mobile data and video will only fuel this hunger

Recently a major telecom service provider in India announced the launch of its 4G services in many of the country’s metropolitan cities. Another telecom service provider […]
February 16, 2016

Southeast Asia’s mobile data consumption fueled by Data Guzzlers

You look around, and everyone is up to something on their smartphones. Be it music, playing games, seeking information online, everyone is connected to the Internet, […]
February 9, 2016

Social Stars shine bright in the Southeast Asian mobile ecosystem

Social networking changed the way people communicate online. The world came closer, people reconnected with long lost friends and relatives, and everyone just started expressing and […]
February 2, 2016
SUPR 2015 Southeast Asia Power User featured

4 hours a day on smartphones! Why Power Users should be top focus for mobile marketers

With our Smartphone User Persona (SUPR) 2015 for India and Southeast Asia, we showcased that usage patterns can tell us a lot more about smartphone users […]
January 19, 2016
Smartphone User Persona Report (SUPR) 2015 Thailand featured

Thai smartphone users decoded with Smartphone User Persona Report (SUPR) 2015 for Thailand

Thailand is known for scenic natural beauty, delicious cuisine and rich culture. However, very little is known about smartphone users, beyond the fact that it is […]
January 19, 2016
Smartphone User Persona Report (SUPR) 2015 Malaysia featured

Mapping smartphone usage across Malaysia with the Smartphone User Persona Report (SUPR) 2015 for Malaysia

We’ve always believed that in today’s age of data-led approaches to business and marketing, mere demographic data is not enough to understand and engage mobile users, […]
January 18, 2016
Smartphone User Persona Report (SUPR) 2015 Philippines featured

Unveiling the Smartphone User Persona Report (SUPR) 2015 for Philippines

When we talk about the mobile ecosystem in Southeast Asia, we cannot miss Philippines. The country is one of the fastest growing mobile markets in the […]
December 22, 2015
Social Stars SUPR Indonesia 2015 featured

Social Stars: The Indonesian smartphone user persona whose usage is dominated by Social Media

We are at that point in the digital age where talking about the popularity of social media is pretty much stating the obvious. It has become […]
December 15, 2015
Vserv SUPR Indonesia Power User featured

Power Users: What makes these Indonesians the biggest users of smartphones in the country

We often find people who are always engrossed with their smartphones. It seems like most of their digital life is led out of their smartphones and […]
December 8, 2015
SUPR Indonesia Gaming Buffs featured

Gaming Buffs: Unraveling insights on Indonesian smartphone users that spend over an hour a day on mobile gaming

Mobile gaming remains one of the most popular activities on smartphones today. Besides the fact that they are portable and allow consumers to carry gaming content […]
December 1, 2015
Data Guzzlers Indonesia SUPR featured new

Data Guzzlers: A detailed look at the Indonesian smartphone user persona that consumes 249 MB of data per day

It’s a given that today smartphones have become the preferred device for all Internet access in regions such as India and Southeast Asia. Therefore when a […]
November 24, 2015
Smartphone User Persona Report

Decoding the Indonesian smartphone user with the Smartphone User Persona Report (SUPR) 2015 Indonesia

We have consistently talked about how smartphones have become the center of a consumer’s digital universe today, making them the preferred medium for engaging these consumers. […]
November 17, 2015
Smartphone users in Indonesia featured image

What do we know about smartphone users in Indonesia?

A lot has been already been said about how smartphones have become the primary device for internet access and content consumption globally, especially across regions such […]
October 6, 2015
Insights - Indonesia Mobile Ecosystem Growth

10 must know facts on the rapidly evolving Indonesian mobile ecosystem

The mobile space in Southeast Asia is seeing a tremendous amount of action. Like every other emerging market that is witnessing rapid smartphone adoption, Indonesia too is […]
September 1, 2015
SUPR Mobile Gaming featured image

The love for mobile gaming is shared by all Indian smartphone users: SUPR 2015

If there’s something that smartphone users in India love, then that is mobile gaming. In the past, we’ve talked about how India will be one of […]
August 25, 2015
Utilitarian SUPR featured

Smartphone usage for 24 million Indian smartphone users is primarily utility-driven

Our recent Smartphone User Persona Report (SUPR) 2015 shows how a smartphone means different things for different users in India. For many, their entire digital life […]
August 18, 2015
Entertainment Buff featured

For these Indian users, their smartphone is all about entertainment

There was a time when the ability of a mobile phone to double up as an MP3 music player was considered a big step forward. In […]
August 11, 2015
SUPR Social Stars insights featured image

Decoding the user persona that spends 2 hours a day on social networking apps

Today when news breaks, it first spreads via social media and then the media gets its hands on it. Whether it is sharing pictures, videos, or […]
August 4, 2015
App Junkies Insights featured

A deep dive into the Smartphone User Persona: App Junkies

The last year has seen a strong trend of companies both online and offline, promoting their mobile apps in India. We have also seen a spurt […]
July 29, 2015
SUPR Featured Image

Unveiling the Smartphone User Persona Report (SUPR) 2015 for India

Today, India has over 160 million smartphone users and this user base is estimated to grow at a CAGR of 26% from 2013 to 2017. The […]
December 31, 2014

2014: The year that was for mobile marketing

As we look back at 2014, we find that our predictions on trends that would impact mobile marketing this year have come true. Here’s a look […]
December 30, 2014
five key marketing trends 2015 featured

Five key mobile marketing trends for 2015

We will continue to see emerging markets outshine developed markets when it comes to growth in smartphone and mobile internet penetration. While mobile and PC have […]
November 11, 2014
growing appetite featured

The growing App-etite of the Emerging Connected Billion™

A smartphone today is the first device of all Internet and content access, especially in the emerging markets. Be it games, music, social networking, or E-commerce, […]
October 27, 2014
emerging connected billion perspective featured

Decoding the Emerging Connected Billion™

  When the first iPhone released a few years ago, it changed the face of the mobile industry. Google followed suit with Android and it has […]
September 18, 2014
every marketer featured

What Every Marketer Needs To Know About Mobile Advertising in Emerging Markets

The smartphone market is growing at a staggering rate & emerging markets are the driving force behind it. With this pace, emerging markets are set to […]
August 6, 2014
rich evolution featured

The ‘rich’ evolution of mobile advertising

When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as smartphones […]
November 21, 2013
MIC featured

The Mobile Internet Consumer 2013 report in partnership with Mobile Marketing Association

  Today, brands look forward to a better understanding of the growing mobile consumer base and aim to reach out to their audience with relevant and […]