July 14, 2015
Mobile Marketing Watch

From Intent To Purchase: Taking Mobile Marketing to the Next Level

The following is an exclusive guest contributed post from Dippak Khurana, Founder & CEO of Vserv. Economics in India works very differently from that in the U.S. […]
April 27, 2015
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How mobile game developers can tap into emerging markets

Author: Dippak Khurana, Co-founder and CEO, Vserv With nearly half of all mobile gamers coming from emerging markets, the mobile gaming economy is flourishing. According to market […]
March 12, 2015
The Hindu Business Line

Why the world needs these 8 innovations

Faster, shinier, better — so many of our technological advances focus on upping the ante. At the 2015 Mobile World Congress in Barcelona, the latest smartphones […]
December 19, 2014

The Untapped Potential Of The Global Android Market

As an app developer, you’re probably wary of the fast pace and fierce competition that exists within the industry. However, it’s important to remember that this […]
October 9, 2014
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Window Of Opportunity In Mobile Platform Wars

With the eternal debate between iOS and Android reaching a deadlock, other challengers have entered the fray, offering consumers an alternative in the high-stakes, highly dynamic […]
September 18, 2014
every marketer featured

What Every Marketer Needs To Know About Mobile Advertising in Emerging Markets

The smartphone market is growing at a staggering rate & emerging markets are the driving force behind it. With this pace, emerging markets are set to […]
August 6, 2014
rich evolution featured

The ‘rich’ evolution of mobile advertising

When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as smartphones […]
February 25, 2014

Why Facebook’s acquisition of WhatsApp is a logical extension.

Mobile is disrupting the dominance of PC Web era companies. Online first companies are struggling to innovate in the mobile space, as many of them look […]
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