February 1, 2017

Take audience engagement to the next level with haptic video ads

One of the most popular applications of haptic feedback was perhaps video games and arcade games. The  shudder and the vibrations add an extra layer of […]
January 25, 2017
Vserv Insights connected Indonesian traveler

All that you need to know to tap into the Indonesian traveler’s pulse

Indonesia today has a 34% Internet penetration and much of it is driven by the 84 million mobile internet users. The country’s smartphone user base sits […]
January 18, 2017
Vserv Insights Rewarded Video ads Gen XYZ

Mobile marketing with Rewarded Video Ads: Suitable for all ages

No, it’s not a disclaimer. It is how smartphone users are responding to rewarded video ads today. Increasingly, smartphone consumers, irrespective of whether Generation X, Y […]
January 10, 2017
Vserv Insights - Indonesia news app consumption featured

When it comes to Indonesian smartphone users, your mobile marketing must be ‘in the news’

What do older urban Indonesian smartphone users like to do the most with their devices? They like to stay updated with what’s happening around the world. […]
January 3, 2017
Vserv Insights OTT growth in India featured

The demand for content on mobile has gone ‘Over The Top’

This is the year when the tides are turning for (Over-The-Top) OTT content in India. It is estimated that the top 10 OTT apps in the […]
December 27, 2016

4 surprising facts about female mobile gamers in India

When it comes to digital gaming and who games more, men or women, the outlook towards it has generally been myopic. There is a strong gender […]
December 15, 2016
Online Shopper on mobile Christmas season featured

12 days of Christmas: The time to tap the online shopper is now

It’s that time of the year. Secret Santa at workplaces and everyone’s already making their Christmas and New Year plans. However, this is also the season […]
September 9, 2016

Pokémon GO is today, AR on mobile is tomorrow

The glow of Pokémon GO’s overnight success might be fading away. However it has set a precedent for augmented reality (AR) on mobile and opened a […]
August 23, 2016
Vserv Insights programmatic in Southeast Asia

The rise of programmatic in Southeast Asia

According to recent Magna Global estimates, programmatic spends across Southeast Asia have been projected to hit USD 452 Million in 2019, growing at an astounding rate […]
August 16, 2016

Marketers, get ready to ride the 4G growth wave in India

The advent of 3G set the ball rolling for a smartphone revolution in India. Improving connectivity tipped the scales in favor of smartphones and today these […]
August 9, 2016

Marketers, the game enthusiast persona is your mobile marketing trump card

If there’s one thing widely popular among smartphone users, it’s mobile gaming. In fact, mobile gaming takes a significant amount of their time on smartphones for […]
July 26, 2016
Vserv Insights three ways to mobile Video ads right

A quick insight into the minds of connected travelers

We recently talked about how today’s connected traveler’s journey starts from a smartphone. We looked at how smartphones have become the pivotal to a travel plan, […]
July 19, 2016
Vserv Insights 47% Indians online travel using apps featured image

47% Indian travelers turning to apps in 2015 suggests a turning tide in online travel

Almost over a decade ago, travel websites changed the way people made their travel plans. The ease of making your travel arrangements, booking accommodation, figuring out […]
July 12, 2016
Vserv Insights Digital Advertising in India

4 trends that spell a bright future for digital advertising in India

When it comes to digital in India, we are at an interesting point in time. Apparel and books are bought via E-commerce. Cabs are hailed through […]
July 5, 2016
Vserv Insights Southeast Asia booming Internet economy

What’s driving Southeast Asia’s booming Internet economy

When it comes to Internet adoption across the world, Southeast Asia as a region has gone into an overdrive of sorts. According to a recent Temasek […]
June 28, 2016
Vserv Insights 5 trends ecommerce companies India featured

5 trends E-commerce companies in India cannot afford to miss

In 2015, over 50 million people in India shopped online. AT Kearney estimates that by 2020, this number is expected to grow three-fold and cross 175 […]
June 21, 2016
Vserv Insights mobile marketing for retail ad formats

In mobile marketing for retail, there is no one ad format to rule them all

A recent AT Kearney report suggests that 50% of organized retail will be influenced by digital. There’s another report that also suggests that 50% of all E-commerce […]
June 14, 2016

#NowPlaying in Malaysia: Videos on smartphones

Sometime around November last year, we talked about Malaysia’s fast growing mobile ecosystem. At that point, it was estimated that Malaysians spend over 3.6 hours a […]
June 7, 2016
Vserv Insights Rewarded video ads featured

Debunking the myth that mobile gamers dislike rewarded video ads

If we were to ask the average Indian smartphone user about what they primarily use their smartphones for besides communication, the answers would typically feature these […]
May 31, 2016
Vserv Insights three ways to mobile Video ads right

Three more ways to guarantee greater user engagement for your mobile video ads

In our previous post, we looked at four secret ingredients to get a video experience right. We talked about how call to action buttons, ads auto-playing […]
May 24, 2016
Mobile video ads secret sauce featured image

The secret sauce to cook up the perfect mobile video ad experience

Video serves as a great tool for marketers to get their message across to consumers in the quickest possible manner. So much can be said about […]
May 17, 2016
Vserv Insights Indian E-commerce Consumer Intent

How mobile marketing can help Indian E-commerce harness consumer intent

A joint study on the E-commerce market in India by ASSOCHAM and Forrester estimated that E-commerce revenue in the country is projected to grow from USD […]
May 3, 2016
Vserv Insights in-app advertising game of thrones featured

The Mobile Advertising Game of Thrones : How in-app advertising is taking over the mobile advertising empire

Sometime towards the end of 2015, we talked about India’s growing love for apps. We talked about how apps such as Zomato and Uber were providing […]
April 26, 2016
M-commerce in Southeast Asia featured image

Ahoy marketers, all aboard the M-commerce ship that’s sailing across Southeast Asia

At this point, it is pretty much a given that smartphones are the first screen of choice for most connected consumers when it comes to their […]
April 19, 2016
Mobile advertising in India growth wave featured

Mobile advertising in India: There’s a growth wave coming your way

At this point, talking about increasing smartphone penetration in India is pretty much stating the obvious. Almost every nook and corner of the country’s metros will […]
April 12, 2016
Vserv Programmatic Buying tips featured image

Three tips to help you map your programmatic journey right

We recently talked why programmatic buying needs to be an inherent part of your mobile marketing plan. While the basic premise of programmatic buying is that […]
March 29, 2016
Vserv Insights Programmtic mobile marketers featured

Five reasons why programmatic buying needs to be a part of your mobile marketing plan

When it comes to mobile advertising, programmatic buying is one of the most sought after approaches. Be it real-time bidding or direct, programmatic buying is gaining […]
March 22, 2016
Vserv Insights Native ads best practices featured

If native ads is your weapon of choice, here’s how you can sharpen the blade

In today’s day and age of everything digital, where smartphone users are bombarded with information, it is easy for your marketing message to get lost in […]
March 15, 2016
Mobile marketing sixer smartphone user cricket season featured

This super sixer will guarantee a win with your consumers this cricket season

There was a time when eager, impatient cricket fans at work would discreetly switch between browser windows, hit refresh and the web page would throw back […]
March 8, 2016
mobile marketing in Southeast Asia featured image

3 must know facts about the Southeast Asian smartphone user

Today’s smartphones do a lot more than they did ever before. They help us stay informed. They guide us, be it the nearest restaurant or petrol […]
March 1, 2016

Look out E-commerce, Indian online shoppers love apps, but mobile sites still matter

Every shopping season, we find ads everywhere, be it newspapers or television, offering huge discounts for online shoppers, especially those who are shopping via mobile apps. […]
January 12, 2016
Internet in India is mobile internet featured

In India, Internet = Mobile Internet

Not so long ago, desktops and broadband Internet were sought after by everyone, especially in urban India, but failed to see country-wide adoption. Then came mobile, […]
December 29, 2015
Vserv 8 cool ways mobile will get hotter in 2016 featured

8 cool ways mobile will get hotter in 2016

Mobile has been the star of the year 2015 and will continue to shine through 2016. In my opinion, these are the key trends that will […]
November 10, 2015
Vserv Smartphone Adoption in India featured image

Smartphone adoption in India: Going beyond age and income barriers

Disposable income, fast lifestyle and the need to always stay connected. All true marks of the young smartphone user from urban India. It estimated that that […]
November 3, 2015
Vserv Malaysia mobile ecosystem featured image

Malaysia: Moving towards everything mobile

One of the many things that come to our mind when we think of Malaysia is the famous Petronas Twin Tower. Then there is also its […]
October 27, 2015
Vserv Philippines mobile ecosystem insights featured

A peek into Philippines’ fast growing mobile ecosystem

Over the last few weeks, we have talked about how the mobile ecosystem across Southeast Asia is on a fast track to growth. After taking an […]
October 20, 2015
Vserv Vietnam Mobile Ecosystem featured

7 key facts that throw light on Vietnam’s bustling mobile ecosystem

Vietnam is well known for its rich natural beauty, local cuisines and coffee. The country today boasts of a bustling city life and is rapidly becoming […]
October 13, 2015
Insights blog - Thailand mobile ecosystem

THAILAND: All there is to know about the country’s budding mobile ecosystem

Talk about Thailand and the first visuals that come to our mind are beautiful, serene beaches, the globally famous Thai cuisine and tourist hotspots. But beyond […]
September 22, 2015
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India’s Love Affair with Mobile Apps

Today, apps are the doorway to content consumption on mobile. Almost in every part of the world where smartphones have seen rapid adoption, apps are the […]
September 15, 2015
Ecommerce mobile ad spends

Buoyed by the upcoming festive season, E-commerce mobile ad spends to soar

We are at the onset of this year’s festive season in India. It is that time of the year when E-commerce brands go into an overdrive […]
September 8, 2015
Planning to engage the mobile internet user in rural India Think local

Planning to engage the mobile internet user in rural India? Think local

Mobile phones, have made steady inroads in rural India at a pace that desktops and broadband have never been able to. Portability, affordability and ease of […]
July 21, 2015
Vserv Insights User Persona

Smartphone user personas taking shape

Rishi is your average connected consumer whose typical day starts with checking the slew of notifications on his smartphone that lined up while he was asleep. […]
July 7, 2015
Buy button plus video ad featured

Mobile Ads + Buy Button = a mobile marketing winning formula

Over the last few months, the global mobile marketing ecosystem has seen a huge shift towards making the consumer journey from intent to purchase simpler and […]
June 23, 2015
Digital commerce growth featured

3 things to know about India’s digital commerce growth story

A few years back, shopping online in India was looked at with much apprehension. Only a select few, excited enough to give it a try, became […]
June 16, 2015
India next big playfield mobile game developers featured

India the next big playfield for mobile game developers

Digital gaming has always been extremely popular in India. However, its reach has been limited, as the entry cost and lack of portability of media such […]
June 2, 2015
Mobile first businesses catalyst Internet growth featured

How mobile-first businesses can be a catalyst to India’s next Internet growth wave

The Internet has fundamentally redefined how things are done in the world today. It has not just brought the world closer, it has given rise to […]
May 26, 2015
4G growth wave

A 4G growth wave is just around the corner

India is known to have leapfrogged many a technology adoption, with mobile being the most prominent one. Mobile phones made rapid inroads into country, and users […]
May 19, 2015
ECB Insights Telco online transactions featured

What the growth in transactions via mobile internet means for Telcos

India’s smartphone user base growth story is something that has been talked about a lot over the past year or so. The country will have more […]
April 21, 2015
Mobile-first is here and happening

Mobile-first is here and happening, where are you?

In our analysis of the emerging markets last year, we had observed how companies, especially E-commerce brands had started adopting a mobile-first strategy. The change was […]
April 14, 2015
ECB Southeast Asia featured image

Southeast Asia: The next big mobile gaming destination

Today, if there is anything that people love to do on their smartphones besides social media and instant messaging, it’s playing games. In fact, mobile gaming […]
April 7, 2015
in-app ad revenues featured image

In-app ad revenue fueling the global ‘App’onomy

In 2014, India saw the highest growth globally for app downloads and is ranked third on Google Play. Needless to say, if you’re looking to satiate […]
March 31, 2015
ECB Cricket

CWC 2015 learnings for marketers gearing up for IPL

It is often said that the biggest religion in India is the game of cricket. And the reverence comes out in full force during the Cricket […]
March 24, 2015

A gameplan to tap the mobile MMO gamer in emerging markets

In our previous story, we saw how Massively Multiplayer Online (MMO) gaming has gained immense popularity among mobile gamers, so much so that today it contributes […]
March 17, 2015
1 (4)

Mobile gaming growth gets a ‘Level Up’ with Multiplayer Online Games

Gaming on mobile has by far been one of the most popular activities and has in fact, been rated as one of the most enjoyable activities […]
March 10, 2015
Mobile Video in India featured

Mobile Video in India: On a fast and furious growth spree

When it comes to adoption of mobile video, India is racing ahead of the rest of the world. According to a recent Cisco-VNI estimate, video constituted […]
February 24, 2015
Mobile-Ads-Deliver-6X-CTR! (2)

Mobile video ads are the next big engagement tool for new age marketers

Mobile has truly changed the way people consume video. The idea of being able to watch videos in a manner that’s more personal, leisurely, ‘at your […]
February 3, 2015

The future of video is mobile: Part 2 – The evolution of the payment ecosystem

This is the concluding part of a two-part series that looks at the rise of mobile as the preferred medium for video content consumption and the […]
January 28, 2015

The future of video is mobile – Part 1: Decoding consumption patterns

In this two part series, we analyze the rise of mobile as the preferred medium for video content consumption and the evolution of the video content […]
January 13, 2015

Mobile App Usage: E-commerce gaining popularity, mobile gaming demand steady

People love shopping online. Going by recent trends, they love shopping on their smartphones more. Industry figures estimate that while 2013 was all about messaging apps, […]
December 31, 2014

2014: The year that was for mobile marketing

As we look back at 2014, we find that our predictions on trends that would impact mobile marketing this year have come true. Here’s a look […]
December 30, 2014
five key marketing trends 2015 featured

Five key mobile marketing trends for 2015

We will continue to see emerging markets outshine developed markets when it comes to growth in smartphone and mobile internet penetration. While mobile and PC have […]
December 23, 2014
MobileEnt featured

The State Of Mobile Entertainment Ecosystem: Part 2

  In this post we track the mobile content consumption patterns across emerging markets In part 1 of this series, we looked at how the mobile […]
December 16, 2014
mobile entertainment p1

The state of mobile entertainment ecosystem: Part 1

  In this post, we track the evolution of mobile entertainment ecosystem in emerging markets   The mobile entertainment ecosystem across emerging markets is seeing a […]
December 2, 2014
holiday season perspective featured

Dear marketer, are you geared up for the holiday season?

  The holiday season approaches and consumers around the world will start making their gifting plans for their dear ones. It is also around this time […]
November 25, 2014
Perspective mobile gaming

Mobile gaming economy gets a boost from smartphone growth in emerging markets

  The last decade saw desktops and laptops driving the digital gaming market until gaming consoles took over and went on to become synonymous with digital […]
November 11, 2014
growing appetite featured

The growing App-etite of the Emerging Connected Billion™

A smartphone today is the first device of all Internet and content access, especially in the emerging markets. Be it games, music, social networking, or E-commerce, […]
October 27, 2014
emerging connected billion perspective featured

Decoding the Emerging Connected Billion™

  When the first iPhone released a few years ago, it changed the face of the mobile industry. Google followed suit with Android and it has […]
October 14, 2014
always mobile featured

Living the “always mobile” life

It is impossible to imagine a life today without smartphones. From showing the way in a new city to providing personal banking services, smartphones do it […]
September 18, 2014
every marketer featured

What Every Marketer Needs To Know About Mobile Advertising in Emerging Markets

The smartphone market is growing at a staggering rate & emerging markets are the driving force behind it. With this pace, emerging markets are set to […]
August 6, 2014
rich evolution featured

The ‘rich’ evolution of mobile advertising

When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as smartphones […]
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