If you are someone who is always on social media, the one glaring change you will notice is that your timelines show a lot more video-related posts or tweets than ever before. This may be because people are sharing a lot more video content these days. But it is more so because platforms such as Facebook, Twitter and Instagram are taking notice of this trend and are giving video content a lot more precedence on timelines than ever before.
What is it about video that has made it so popular?
Research reports show that consumers are 39 per cent more likely to share content if it is delivered via video, and 36 per cent more likely to comment and 56 per cent more likely to give that video a much coveted 'like'. Between reading, hearing and watching, the third seems to be the best medium of communication irrespective of the channels.
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