Brand Name: Dove (Unilever) is one of the world’s leading Personal & Beauty care brand for women who believe that beauty comes in all shapes, sizes and ages.
Campaign Theme: The campaign theme was to drive trials for the Dove body lotion
Target Audience: Women (18-39 years of age)
Campaign Objective: The core campaign objective was to acquire more women customers through registrations by offering them a 25% discount on submission of their name and mobile number
Platforms used: Premium full screen ads across all OS platforms
Vserv Advantage: Vserv helped Dove reach it’s target audience in Indonesia using – unique in-app billboard full screen ad media and targeting relevant app categories
Campaign Results: Vserv delivered an amazing CTR of 9% and with a post click conversion ratio of 8%. Dove got more than 10,000 registrations within a span of 8 days.
How does the brand view mobile in it’s media mix: Mobile forms an important aspect of the media mix in Unilever’s marketing campaigns across the globe. The results from this campaign by Vserv have been very encouraging and displays the real potential of the medium.
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