The following is an exclusive guest contributed post from Lance Johnson, Vice President, North America, Vserv.mobi.
'Emerging markets' continue to establish their position as the growth driver that holds the key to connecting the next billion mobile Internet users. Mobile adoption in the emerging world is happening at a blistering pace and the sheer scale of these markets will soon dwarf that of developed markets. In order to capture market share and win new customers to reach that next stage of monetization, developers and marketers alike will need to adopt a new focus on global strategy. Read the full article here.