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January 23, 2014

FMCG mobile ad spends grow up to 300% on smartphone use

Consumer goods companies upped their media spends on the mobile platform in the past one year as smartphone penetration, coupled with a spurt in data usage, grew exponentially in the country. Vserv.mobi, registered a 300 per cent increase in ad dollars. Read more on this in The Economic Times and The Times of India. 

TOI

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