We are heading into a world where the moment you update your status on Facebook or tweet about it, algorithms will track your mood and your location and serve you text or video ads relevant to you at that point. The technologies already exist, but concerns about privacy , spam and the absence so far of a good revenue model have prevented such location-specific ads from exploding . But many believe it’s only a matter of time before it does. Read the full story on The Times of India. 

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