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Vserv Authentic Data helped SAP India achieve success on mobile
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Hyatt reaches international travelers with Vserv Authentic Data

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Objective:

Hyatt hotels, one of the world’s leading hospitality companies was looking to drive users to sign up for it’s 5-star hotel loyalty program.

Target Audience:

Frequent international flyers living in India.

Challenge:

Reaching out to such a niche target audience of frequent international flyers was a major challenge for Hyatt.

Approach & Execution:

We leveraged Vserv Authentic Data to derive deterministic data on this niche audience set. We targeted these users with a unique display ad on their smartphone informing users about Hyatt’s customer loyalty programme. The mobile ad also had a call-to-action button, that took users to the Hyatt landing page from where they could sign up for Hyatt’s loyalty programme.

Results:

The mobile ad campaign was a tremendous success, reaching international travelers in India. We received over 25% Sign-ins with time spent on site per visit being 796 seconds, with less than 7% drop-off’s for the loyalty programme. Hence, with Vserv Authentic Data only real and authentic consumers were pushed further down the sales funnel, generating authentic leads and removing audience spillage.


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