You're browsing the web and you see a retargeted web banner from eBay for a pair of shoes. You were on the fence before, but…those shoes really are nice. OK. You decide to buy. You click on the banner with credit card in hand and it takes you to — the eBay homepage? That would never happen on the web. But it happens every day on mobile. The answer, said Beth Kindig, senior manager of developer relations at Vserv.mobi, is Deep Linking, the process of guiding users to specific in-app pages rather than to an app's homepage through unique resources identifiers or URIs, mobile's answer to the URL. Read more on Deep Linking on AdExchanger.