Indonesia is one of the fastest growing smartphone markets in Southeast Asia. The country today has 52 million smartphone users. However, did you know that 61% of these users are under the age of 30 years? Many such never-before known insights about Indonesian smartphone users are included in our latest Smartphone User Persona Report (SUPR) 2015 for Indonesia.
Based on a study conducted by Nielsen Informate Mobile Insights SUPR for Indonesia provides an in-depth understanding of the growing Indian smartphone user base and their usage patterns. It segments these users into different personas and provides rich insights about each of them such as app usage, time spent on the device and data consumption patterns.
Armed on these insights, marketers can reach out to the right user and engage them with relevant offerings. Check out the inforgraphic below for a quick snapshot of smartphone user personas across Indonesia.