Did you know that smartphone users in Philippines spend over 140 minutes per day or their devices? Or the fact that the country’s growing smartphone user base is powered by people under the age of 30 years, who constitute 65% of this base? Many such interesting insights about Philippine smartphone users can be found in our latest Smartphone User Persona Report (SUPR) 2015 for Philippines.

The report which segments Filipino smartphone users into different user personas, delves deeper into their usage patterns andprovides rich insights into each persona’s app usage, time spent on various apps, data consumption patterns and their demographics. Based on a study conducted by Nielsen Informate Mobile Insights, SUPR for Philippines provides a very comprehensive set of insights on smartphone users in Philippines, which can help marketers understand these users better and engage them more effectively with targeted offerings.

SUPR for Philippines segments the country’s smartphone user base into seven smartphone user personas: – App Junkies, Dabblers, Gaming Buffs, Power Users, Explorers, Utilitarians and Social Stars. A detailed snapshot of these user personas is available in the infographic below:

Vserv Smartphone User Persona Report (SUPR) 2015 Philippines Infographic

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