We've always believed that in today's age of data-led approaches to business and marketing, mere demographic data is not enough to understand and engage mobile users, particularly those in Southeast Asia. We validated this belief with our Smartphone User Persona Report (SUPR) for India, Indonesia and the recent one for Philippines. These reports segmented smartphone users into unique user personas based on their device usage patterns. Such user personas can be key to helping marketers reach out to the right user and engage them more effectively than they ever could.
However, each country has a distinct culture, lifestyle, socio-economic conditions and this also impacts the daily interactions of smartphone users with their devices. Therefore, with an aim to empower marketers with rich insights about smartphone users across Southeast Asia, we bring to you, the Smartphone User Persona Report (SUPR) 2015 for Malaysia. As the norm with all our SUPR releases, this report provides never before known insights on smartphone users across Malaysia. Here are a few highlights from the report:
- Smartphone users spend an average of 187 minutes per day on their devices
- Six smartphone user personas which emerged are – Data Guzzlers, Dabblers, App Junkies, Power Users, Utilitarians and Social Stars
- 17% of the smartphone users who install around 11 apps and games a month are classified as App Junkies
- 16% of the smartphone users who are predominantly females and spend 219 minutes a day on their smartphones are classified as Power Users
- 13% smartphone users who are predominantly females and spend almost an hour and a half each day on social networking, chat & VoIP apps are segmented as Social Stars
Many other such in-depth insights on the Malaysian smartphone user base can be found in the full report. These insights should provide marketers a much better understanding of smartphone users in Malaysia and help them engage these users with relevant offerings.
To read the press release, click here