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A local success story: Paris reaches over 6 lakh local shoppers in Surat

On

Objective:

Paris, one of Gujarat’s leading Indian Ethnic wear brand for women was looking to create awareness on the launch of its new much larger store in Surat, Gujarat.

Target audience:

Female shoppers living in close proximity to the new Paris store, in Surat.

Challenge:

Reaching out to such a niche audience set was a major challenge for Paris.

Approach & Execution:

We leveraged Vserv Authentic Data to derive deterministic data on this niche audience set. We then segmented this user base, on attributes such as demographics and location and created a unique user persona called ‘local shoppers’.

Leveraging on this unique audience set, we used mobile messaging to target these users. We created a unique image and video message informing this audience set about the opening of Paris’ new store. The video message also contained information about discounts on a range of Indian ethnic wear, instigating users to personally check out the store.

Results:

The image and video message campaign was a tremendous success, reaching over 6 lakh shoppers in that particular area of Surat city. With Vserv Authentic Data, we were able to remove audience  spillage and increase the marketing efficiency of the campaign.


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