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Mobile analytics startup puts Southeast Asian telcos to work collecting data


Dippak Khurana and his mobile analytic startup Vserv are letting large telecommunication firms in South East Asia do the heavy lifting for them. Khurana's info derives from a proprietary algorithm that enables Vserv to collect data from carriers while simultaneously connecting clients to information on users from apps, telecos, offline data partners, for example. Vserv is doing so to take advantage of the enormous growth in its home turf in India, where the number of mobile phone users has rocketed from 35 million in 2010 to 200 million today. (However, only about 80 million are using smartphones.). Read the full article here.



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